anthropology
Az9993
Slidesfor11.18-Globalization.pptxGlobalization
The demise of culture or a new challenge for anthropology?
Does Globalization = Homogenization?
”Macdonaldization” hypothesis, aka “the world is flat”
Combatting the McDonaldization Hypothesis:
Using World Systems Theory: Paying attention to
the long history
of Globalization.
Unequal integration into global flows and networks:
Global Cities vs. new forms of
isolation & remoteness.
Appadurai: Landscapes of Globalization
Appadurai proposes that we need to look at different forms of interconnection, their specific pathways (and who is left out).
Ethnoscapes: the migration of people across cultures and borders
Mediascapes: the use of media that shapes the way we understand our imagined world
Technoscapes: cultural interactions due to the promotion of technology
Financescapes: the flux capital across borders
Ideoscapes: the global flow of ideologies
Ethnoscapes:
Financescapes
Globalization Localization
Through the process of localization we get “Cultural Hybridity”
Hip Hop as Globalization
Does the global spread of hip hop result in homogenization or hybridization?
Japan:
KIRINJI - The Great Journey feat RHYMESTER
France:
Supreme NTM - Paris sous les Bombes (Paris Under the Bombs)
US/UK/South Asian Diaspora:
[Original Benny Lava video aka Kalluri Vaanil (Tamil)]
