Entrepreneurship Project
Wonderwoman4
Slides04New.pptx1
The Business Model Canvas
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How do you imagine your organization’s business model might look two, five, or ten years from now?
Will you be among the dominant players?
Will you face competitors brandishing formidable new business models?
We need a business model concept that everybody understands: one that facilitates description and discussion. We need to start from the same point and talk about the same thing. The challenge is that the concept must be simple, relevant, and intuitively understandable.
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The Business Model Canvas
What is a business model? What is the purpose of the business model canvas?
A Business Model
describes…
the rationale of
how an organization
creates, delivers,
and captures value.
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Value Proposition
It seeks to solve customer problems and satisfy customer needs with value propositions.
Customer Segments
Narrowing the target market focuses resources on serving a specific group of customers
Customer Relationships
Customer relationships are established and maintained with each Customer Segment.
Developing and Testing a Business Model
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Channels
Value propositions are delivered to customers through communication, distribution, and sales Channels.
Define how the customers seek out information about this type of product
Key Activities
Build a basic checklist of what needs to be done
Key resources
Human, capital, and intellectual resources needed
Developing and Testing a Business Model
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Key partners
Some activities are outsourced and some resources are acquired outside the enterprise.
Revenue streams
How will the value proposition generate revenue?
Cost structure
What are the fixed and variable costs necessary?
Developing and Testing a Business Model
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The Mission
Things that make money
Things that cost money
Personal assistance
Dedicated Personal Assistance
Self-Service
Automated Service
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Newness
Performance
Customization
“Getting the Job Done”
Design
Brand/Status
Price
Cost Reduction
Risk Reduction
Accessibility
Convenience/Usability
Mass Market
Niche Market
Segmented
Diversified
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Example: Budget Airline
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Uber Business Model Canvas
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YouTube Business Model Canvas
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