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Situational Analysis for Bellevue Hospital

Precious Teasley

Southern New Hampshire University

Marketing Comp

Dr. Fragala

Situational Analysis for Bellevue Hospital

Internal and external market forces and stakeholders engaged in the facility's administration all have an impact on the Bellevue Hospital. The community advisory board, the New York City Department of Health and Mental Hygiene, the New York State Department of Health, federal agencies, and the Centers for Disease Control and Prevention are external market factors. The community advisory board is made up of people from various backgrounds (CDC). Internal components include the healthcare organization, stakeholders, patients, doctors, families, visitors, and significant others. External issues include both governmental and private sector concerns. Bellevue Hospital will face both internal and external market strengths and weaknesses and challenges and opportunities (Cellucci et al., 2014). As a result of the organization's strengths and prospects, positive internal and external variables will emerge.

Market Factor

As a commercial component, I would recommend that Bellevue Hospital establish an adult daycare center. Consequently, a significant number of community members would lack access to or be unaware of available services. This adult day care facility, which would be housed inside a hospital, would be a medical model because it would help people with various health issues. The adult day care program's main purpose is to assist carers in satisfying their own needs while also ensuring the well-being of their loved ones. This initiative would primarily target caregivers via the recipients of services. Adult daycare would allow caregivers to devote more time to themselves, such as doing errands or spending time with their children.

Marketing Goal

In addition to more traditional marketing methods, social media, television, radio broadcasts, church bulletins, medical offices, community newspapers, public transit, and word-of-mouth might all be used to promote this initiative. The hospital's admissions department may promote an adult daycare service by establishing a network with a local nursing home. Families that visit the hospital may experience a sense of relief, and other adults may accompany other adults to the session to determine their interests. Most essential, the healthcare facility must continue to advertise its program until it is fully enrolled and then sustain that enrollment level. This seems to be an excellent strategy for the hospital since it will inspire people to discover more about Bellevue Medical Center's services in the future.

Marketing Goal Alignment

Aligning the marketing goal with the company's purpose, vision, and strategic goals would be mutually beneficial for maintaining the marketing goal. Bellevue Hospital is dedicated to a patient-centered approach based on six guiding principles: safety, excellence, cost-cutting, resource management, collaboration, and people growth and development. The objective is to enhance the program so that the benefits of the hospital are accessible to the whole community. The program's downside is that it cannot always maintain an enrolled adult daycare program (NYChealthBellevue). Another question is whether the project will benefit the hospital. The program's strength lies in its ability to ensure that the hospital's purpose is carried out in perpetuity. Bellevue Hospital seeks to "provide the greatest quality care possible to the whole population of New York and to treat all patients with respect, cultural awareness, and compassion, regardless of their ability to pay," according to its purpose (Histotry, 2018). Everyone, according to its mission statement, is entitled to decent healthcare.

During my investigation, I discovered that many adult day programs in New York do not help persons with disabilities. This would allow Bellevue to meet the region's growing demand. The city of Bellevue may boost its marketing efforts and notify the public about its intention to launch an adult program. The perspectives of patients, visitors, and family members may be useful in promoting their service. They may advocate for these ideals by emphasizing their societal advantages.

Competition

Following a thorough investigation and consideration of any possible competitors. I recognize that discussing different options might be good. The first stage is to learn about the program and its potential for national or global development. To get to the second level, it is vital first to comprehend what the organization does for the community. The most significant advantage is the positive influence on families. Knowing that their loved one is engaged in leisure activities while getting medical treatment provides them with peace of mind. Another crucial aspect to consider is that there are no known alternative adult daycare facilities in New York City that can compete with them on a similar quality level.

Ethical Criteria

Bellevue Hospital is ready to cope with any challenging situation that may arise due to its readiness. The hospital follows the hospital's code of ethics. They are responsible for expressing condolences to the sufferer, which would help develop a good reputation in regions where it is deserved. The program will adhere to the hospital's objective by safeguarding the patient's dignity and fostering a respectful atmosphere.

References

Belkowitz, E.N. (2017). Essentials of Health Care Marketing. Burlington, MA: Jones & Bartlett Learning. BELLEVUE HOSPITAL CENTER - Welcome to NYC.gov www.nyc.gov/.../community-assessment/hhc-chna-bellevue.pdf

Celucci, L. W., Wiggins, C., & Farnsworth, T. J. (2014). Healthcare marketing: A Case Study Approach. Chicago, IL: Health Administration Press

Dable, R. A., Prasanth, M., Singh, S. B., & Nazirkar, G. S. (2011). Is advertising ethical for dentists? An insight into the Indian scenario. Drug, healthcare and patient safety, 3, 93–98. doi:10.2147/DHPS.S25708

History. (2018) Retrieved from https://www.nychealthandhospitals.org/bellevue/history

Our Services. (2018). Retrieved from http://www.nychealthandhoespitals.org/bellevuoe/health- care-services/