Literature Reviews

The Industry – Healthcare services

The healthcare industry is an aggregation and integration of sectors within the economic system that provides goods and services to treat patients with curative, preventive, rehabilitative and palliative care.

The healthcare industry is one of biggest and fast-growing industries in the world. With the development of technology, the healthcare industry need follow up with the technology to provide more ways such as mobile devices or other online service to provide easier and convivence methods for both patients and doctors. There full of opportunity for the online healthcare industry to build a better environment in the industry, according to survey made by the committee of US online healthcare, in 2016, here have more than 15 million patients get help from the online healthcare service by using different ways.

Industry Trend

In China, because of the uneven distribution of medical resources, the lack of grass-roots doctors‘professional level, patients with disorders, which is not conducive to the development of telemedicine industry, online healthcare service stat later than other developed countries.

First, the scale of online healthcare service has expanded further. On the one hand, China's aging population continues to increase, the number of chronic patients is growing rapidly, and the time of treatment is long, service demand is large, stimulating the market demand for telemedicine increased. On the other hand, the popularization of mobile medical terminals, the development of medical Internet of Things and the increasing participation of medical institutions will also promote the continuous expansion of the scale of telemedicine. The Prospective Industry Research Institute predicts that the market size of the domestic telemedicine industry will exceed 23 billion yuan in 2023.

Second, the rate of medical reimbursement is expected to increase steadily. Although insufficient medical reimbursement has always been considered a major obstacle to the implementation of telemedicine, the current changes are driving the expansion of telemedicine. In the future, we will see more health insurance institutions and health insurance advantages planned to cover telemedicine services.

Third, telemedicine services are increasing. Mature telemedicine services can range from counseling, supplementary prescription drugs, management of chronic diseases such as diabetes, COPD and congestive heart failure to data transmission and storage of imaging data, access to second counseling advice, and remote bi-directional vision for emergency, trauma, stroke, and intensive care. Frequency guidance treatment.

Fourth, the level of telemedicine services has been greatly improved. The next generation telemedicine system will integrate all kinds of information systems, network technology, medical imaging equipment, traditional medical system and so on, and develop into a new generation of integrated telemedicine system. In the new generation of integrated telemedicine system, telemedicine will become a new medical system model under the network information environment, and further develop more effective patient health-centered diversified telemedicine services, providing a good inspiration.

Finally, there will be more business outlets in telemedicine. In the future, on the basis of the bright future of the industry, more venture projects will be favored by venture capitalists. Among them, with the reform of the medical system, online drug sales are about to break the ice, the type of pharmaceutical import enterprises will significantly increase. As more doctors participate in the telemedicine process, there will also be a significant increase in the number of physician-entry and health management monitoring consulting businesses.

The Customer

The Online healthcare service is mainly faced with the hospital, doctors and patients. The system can provide all parties with many conveniences.

For hospital, they usually only have the option of registration on the spot, which makes patients crowded in the hospital lobby every day, the patients are here asking for doctor's working hours and get registering services. This situation also makes the environment of the hospital very noisy and cannot bring good environment for doctors and patients. But the online healthcare service can give the hospital a quiet medical environment, and at the same time the online healthcare service can reduce the hospital’s pressure and provide more efficient services for both doctors and patients.

For doctors, they don't have to go to the office to help patients to solve urgent problems online and prescribe them. For Beichen Beimen Hospital, the hospital is relatively small, in the hospital and there will always be more patients crowded in the doorway, which will make the hospital environment noisier, but this will not happen on the Internet, doctors can have a more comfortable quiet environment and more sufficient time to help patients to analyze their conditions.

For patients, as we mentioned earlier, they don't know the doctor's working hours, have to go to the hospital to check and register in person, but through the online healthcare service, they can easily find each doctor's working hours and make appointments. Sometimes, patients just want to consult a doctor about a minor illness. Through the online healthcare service, patients only need to connect with the doctor for a video call to tell the doctor their questions, and then doctors according to their situation and questions to give advice to them without wasting time running to the hospital. Sometimes, some patients will encounter some emergencies, while waiting for an ambulance in the process, if the family around the online healthcare service to ask the doctor what they can do to help the patients, it also to provide more time for patients to survive. For patients, the benefits of this system are enormous, and this will be a much more preferred way for patients in the future.

The Competitors

Hence “The Organization” is mainly service for the people who live in Beichen district here have several competitors around Beichen Beimen Hospital.

The Company - “The Organization”

“The Organization” – Beichen Beimen Hospital is a military to civilian hospital, founded in August 1988. In 1998, it was transferred to the Tianjin Beichen District Health Bureau for management according to the relevant documents of the three headquarters. In 1999, it was upgraded to Beimen Hospital. The Beimen Hospital belongs to the Affiliated Hospital of the Research Institute. In addition to this, there are the National Chiropractic Technology Continuing Education Base, the New Age Calligraphy Institute, and the Tianmen Sword Art Troupe.

“The Organization” has 350 employees and 70 technical departments. The daily outpatient service is more than 3000. The patients are distributed in 18 districts and counties of Tianjin, 30 provinces and autonomous regions in China and more than 10 countries and regions.

“The Organization” adheres to the concept of independent innovation, initiative innovation and omni-directional innovation, and strives to explore a third way between private and public hospitals, that is, large collective, public welfare. “The Organization” focus on providing better medical services to patients and providing more authoritative help to patients. At the same time, “The Organization” hope to introduce more talents to different studies, so as to bring benefits to patients.

SWOT Analysis

The following is a SWOT analysis of “The Organization”:

Project Implementation Strategy

Here will list a few strategies and for the whole project, it will use the agile mythologies in “The Organization”.

· Visualize the plan -- To build a clear planning for the project and show all the deadline and duration for each steps and process.

· Ensure everyone on the same page -- Collaborate with project managers and share the plan with the entire team, there will minimal confusion about who’s working on what and when.

· Implement while keeping an eye on the metrics -- Once the project plan its scope and objectives accordingly, it can start the implementation phase. Theoretically, since you have agreed on the scope of the project and if something doesn't work properly, you have a basic backup plan, the only thing left is to effectively implement your plan and process. As a manager, you should pay attention to something.

· Keeping an eye on the quality -- It is not enough to complete projects on time and budget. You need to ensure that you can provide high quality products in other areas. Quality means making sure that you build what you say and do it as efficiently as possible. This means not making too many mistakes, always keeping your project expected.

· Change control – When the manager find a problem, can't just make a change, because it can be too expensive or take too long to do. Here will need to understand how it affects triple constraints (time, cost, scope) and how it affects project quality. Then must find out whether it is worth changing. If the manager assesses the impact of the change and find that it does not affect the project triple constraints, you can make the change without change control. Change control is a set of processes that allow the manager to make changes in an organized way.

Conclusion

By understanding the situation of the healthcare industry and the analysis of Beichen Beimen Hospital, it can give us a good view of the project, what should be change and what should be add into their website and what the project can help the hospital.

To develop the online healthcare service website for Beichen Beimen Hospital is a huge project to finish in a short time but will provide a demo for the sponsor. “The organization” already has a good reputation in the area and has a lot of customer to visit, but after the project finished and installed success, the traffic to the website will increase 10% in 2 months, and at least 20% of them will not need meet with doctor in the hospital. At the same time the conversion rate of the website visitor will reach to 50% within 3 months.

· In this project, it is most important for the group to choose a right application to develop their web, also the manager need have enough technical knowledge to build and design the website.

· The management should be fully aligned with the agile methodologies and the relevant stakeholders should trained on agile, which can make the project goes well.

· To communicate with customers’ need is also important for this project, only understanding all need of the customer, the management team can build more attractive website for customers.

· In the process of building the website, here might have some changes, which customer want to, through the agile methodologies, it will be easier to stay on the core thought of the project. And they also can help to govern all the changes are right or not.

· Finally, to make sure everything can be going well on the website, it is necessary to getting help from the programming service, which can provide a high-quality website for the Beichen Beimen Hospital.