Client paper for Silicon Valley 4 U
Rishabh9190@
SiliconValley4U_Team2_Sydney.pptx
Sydney
PREPARED FOR:
Siliconvalley4u
Gurumurthy Yeleswarpu, CEO
December 15TH, 2021
GLOBAL EXPANSION
WHY SYDNEY, AUTRALIA?
Siliconvalley4u
3 Levels - Transparent Governance
Silliconvalley4u
POLITICAL
1
2
3
Sydney follows NSW Education Policies
Education under State Control
Stable Government, peaceful business
Siliconvalley4u
Economical
1
Economy
Australia
World's 13th Largest
2
GDP
Australia
> USD 1 Trillion
3
Economy
Sydney
Australia's 3rd
4
GRP
Sydney
130.22 million
SiliconValley4U
SOCIAL
Country's highly populated city
Most livable City >40% higher income group (>$1,620/week)
Good Education System Literacy Rate – 99%
English Language
Healthy Population Life Expectancy > 80 years
5
Siliconvalley4u
TECHNOLOGICAL
Highest local Jobs Professional, Scientific and Technical Industry
4th Rank in Startup Ecosystem
Internet
80% households / Children aged 6
All Educational institutions
Government Support
2021
Siliconvalley4u
LEGAL
Federal System/Common Law Jurisdiction Fair Work Act 2009
Competition and Consumer Act 2010
Business Setup is simple Mandatory: ABN / GST / TFN
Optional: Business Name / TM / Website Domain
Employment Eligibility: 17 years and above (Full-time)
Competitor Market in Australia
Cheaper Options
Price Down
Consider in the Sydney Market:
The Technology Market is Growing in Sydney
Scratch
Python
HTML
CSS
Java Script
$60.00 Monthly
Scratch
Python
Java
Java Script
Mobile Apps
$175.00 Monthly
Python
HTML
CSS
Java Script
$252.00 Monthly
Competitors analysis
Python
HTML
Java Script
CSS
$280.00 Monthly
9
Competitors Strengths
Children more Comfortable
Parents Check the Progress
Strong Brand in the Market
Offers Classes Directly with Schools
Course are Reliable
Offers Internship
SILICONVALLEY`S strengths
Sydney, Australia
EDUCATION SYSTEM
Elementary
Secondary
TAFE
University
Extracurricular
Courses
Student Demographics
1
Australian Students
2
Australian High School Students
3
New South Wales Students
4, 006, 974
1, 739, 974
536, 206
New South Wales, Australia
Student Demographics
59% State-owed School
24% Private School
17% Independent School
Hunters Hill High School
700 Students
1
Barrenjoey High School
750 Students
2
Sydney Technical School
917 Students
3
Menai High School
1,270 Students
4
Cherrybrook Technology High School
2020 Students
5
Potential Schools
Sydney, New South Wales, Australia
15
RECOMMENDATIONS
Siliconvalley4u
Suitability for SiliconValley4U English-speaking, technologically-developed, peaceful business environment, and affluency
WHAT WE RECOMMEND
Further expansion,
Set-up local branch in Sydney
Collaborate with TAFE NSW
Competitive price in the Sydney market
Market Entry Strategy Contact the 5 short-listed Schools
MARKETING STRATEGY
Siliconvalley4u
Introduction Email
Welcome Email
Follow-up Email
QUESTIONS
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