9603 sid and brenda
MehmanNGC
SidandBrenda-StillintheGameCase1119.pptx
SID AND BRENDA – STILL IN THE GAME!
Sid and Brenda (con’t)
Sid and Brenda (remember these ladies?) have been extremely successful in their hair care venture, however, they are still unhappy that they are being out-performed in the market by their competition ”Strand Sticker.” (S.S).
Sid and Brenda believe that one of the reasons for S.S’s success, is that they own an image that appears on their product that is well known in the industry and that people seem to like:
Strand StickER’s Company Image
SID and BRENDA (con’t)
Sid and Brenda would like to create an image for their company similar to Strand Sticker’s, but they are not sure where to begin. They would also like to have their image legally protected. They do not wish pay for an expensive lawyer and have come to you for advice since they heard that you are an excellent business student and have recently taken the course “Legal Issues in International Trade.”
SID AND BRENDA (con’t)
Please advise Sid and Brenda on the following questions:
1. What is the purpose of a trademark?
2. Describe the elements that can be protected by a trademark?
3. What is the significance of the Agreement on Trade -Related Aspects of Intellectual Property Rights (TRIPS) and how would it apply to Sid and Brenda’s company?
