Short Paper: To Buy or Not to Buy

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Overview: Before starting this assignment, first read this Wharton School article (and watch the accompanying video): To Buy or Not to Buy: How Increased TV Watching Impacts E-commerce. (http://knowledge.wharton.upenn.edu/article/how-tv-watching-impacts-ecommerce/) Then write a 2–3 page paper that addresses the following:

· How have TV viewership and shopping habits changed?

· Is traditional cable (and advertising on cable) a thing of the past?

· How have internet streaming companies such as Netflix, Hulu, and Amazon Prime marketed themselves to succeed in this changing environment?

· Is internet streaming the future? Explain.

Guidelines for Submission: Your paper must be submitted as a 2–3 page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and two to three scholarly sources cited in APA format.