outline

Market entry point will be in South Africa

Provide a comprehensive strategy assessment

a. Describe each key competitor’s current position/marketing strategy

1. Netcome marketing strategy

2. Alcor Life Extension Foundation marketing strategy

b. What are each key competitor’s major sources of competitive advantage

1. Netcome competitive advantage

2. Alcor Life Extension Foundation competitive advantage

c. What additional sources of competitive advantage could each develop in future

d. Select one competitor for further focus, then provide

Netcome

1. New positioning and accompanying new marketing strategies that you recommend for it

a. What the company offers

b. What Netcome values

2. Why you recommend these particular strategies

a. Advantages of the strategies used by Netcome Company

3. How these strategies would be implemented

a. Implementation of Netcome strategies

4. How their success should be measured

a. Number of individuals interested in virtual reality afterlife.