case study

Short answer: 1. What are the primary factors that motivates an entity to engage in globalization/internationalization? 2. Provide two examples of entities we have discussed where these entities combined innovation and learning to expand their operations and strategize for the future. Briefly list how they have accomplished this. 3. List the core/fundamental characteristics as well as the shortcomings of an entity that follows a global strategy. 4. A well-established and well recognized Indian pharmaceutical (drug) company wishes to enter the U.S. market. List its strategic alternatives for entering the market. Your listing should be sequential – starting with the least risk and cost to the Indian manufacturer and indicate the risks/costs and benefits of each alternative. 5. The traditional view of a multinational company was that the overseas branch or subsidiary should learn from headquarters. Do multinationals still hold this view? Provide case examples in support of your answer. 6. Which market is closer to the United States – Mexico or Australia? Explain your answer. Consider “distance” as we have discussed in class. Case study(Pp425-435) Levendary Café in China A. What does it take to succeed in the restaurant franchising business? To what extent does localization play a role? What is meant by “localization”, especially as it relates to Levendary’s business? Does localization jeopardize its brand identity? If so, what are the implications of this? B. What should Meg Foster do about Louis Chen? Is his managerial style appropriate for the business? What about his experience? Should he be replaced or can he be “managed” by the headquarters? How does he compare to Jun in the Lundbeck case? Does Chen fit into the risk taking culture of Levendary? Consider corporate creed and psychology.