Must be a clear and concise writer and do non plagiarized work with no copy and paste.

Project

Nice Shoe Project

Sponsor

General Manager

Project Management

Office Manager-Juan Rodriguez

Start Date

12 June 2020

Project Duration

4 months

Team

Recommendation

Juan Rodriguez, Operations Manager

Matt Densely, Marketing Manager

Miguel Johnson, HR Manager

Aggie Norton, Chief Financial Officer

Specific Business Need

Launch a new footwear product in the market

Objectives

· Market Analysis

· Strength Analysis

· Weakness Analysis

· Threat Analysis

· Evaluation of Opportunities

· Evaluation of Competition

· Evaluation of Related Risks

· Determine Target Customer

· Determine Value Proposition

· Determine of Strategic Plan

· Gather Any Relevant Data

· Analysis of Findings

· Implementation

· Determination of Customer Needs

· Product Idea Brainstorming

· Evaluate Ideas

· Perform Market Evaluation

· Analyze Feedback from Market Evaluation

· Make prototypes

· Testing

· Prepare for Testing

· Determine Venues for Testing

· Train Testing Team

· Incorporate Necessary Changes

· Retest Product

· Marketing

· Create Marketing Plan

· Evaluation of Marketing Plan

· Recruitment of Marketing Team

· Implementation of Marketing Strategy

Constraints

· Existing shoe types have dwindling customer demand

· Shrinking market share due to increased competition

· The budget allocated for innovation is inadequate for launching the new product

Success Criteria

Introduction of a new shoe, the Nice Shoe, into the market. Prospective customers have adequate knowledge of the product.

Authorization Signatures

Sponsor:_______________________ Date:____________________

Project Manager: ________________ Date: ____________________