Strategic Management Assignment

BCO321 STRATEGIC MANAGEMENT (2CH/3ECTS)

MIDTERM ASSESSMENT, due on 23 AUGUST 2020 by 23h59CEST

Task

Identity and discuss the components and elements of strategic management as part of the Strategic Management Model (Gluck and Jaunch, 1984). Based

your discussion on the ‘Strategic Management Model’ reading provided in the link below.

https://zahiro.files.wordpress.com/2014/11/sm2.pdf

Formalities:

• Wordcount: 2000 – 2500 words

• Please ensure you present your individual report with a title, an introduction, and a discussion of each of the five elements, followed by a conclusion.

• You should also provide a cover page, a table of contents, references and appendices. Kindly note these are excluded of the total wordcount.

• Font: Arial 12,5 pts.

• Text alignment: Justified.

• The in-text references and the bibliography shall be presented using the Harvard citation style.

Submission: Week 4 – Via Moodle (Turnitin). Due by 23 August 2020, 23H59 CEST.

Weight: This task shall constitute 40% of your total grade for BCO321 Strategic Management.

It assesses the following learning outcomes:

• Outcome 1: Contextualize the strategic decisions organizations make in order to engage in strategic planning.

• Outcome 2: Analyze and explain the concepts, principles and practices associated with strategy formulation and implementation.

• Outcome 3: Demonstrate an understanding of the complexities of strategic management.

• Outcome 4: Conduct and present a credible business analysis in a team setting.

Rubrics:

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69

Knowledge & Understanding

(20%)

Student demonstrates excellent understanding of 4Ps, internal and external environment, and global brand strategy vs local market adaptation and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of 4Ps, internal and external environment, and global brand strategy vs local market adaptation and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the questions but does not mention key concepts or uses minimum amount of relevant vocabulary.

Application (30%) Student applies fully relevant knowledge from the 4Ps, internal and external environment, and global brand strategy vs local market adaptation topics delivered in class.

Student applies mostly relevant knowledge from the 4Ps, internal and external environment, and global brand strategy vs local market adaptation topics delivered in class.

Student applies some relevant knowledge from the 4Ps, internal and external environment, and global brand strategy vs local market adaptation topics delivered in class.. Misunderstanding may be evident.

Student applies little relevant knowledge from the 4Ps, internal and external environment, and global brand strategy vs local market adaptation topics delivered in class.. Misunderstands are evident.

Critical Thinking (30%)

Student critically assesses in excellent ways, drawing outstanding conclusions from their analysis and observations.

Student critically assesses in good ways, drawing conclusions from their analysis and observations .

Student provides some insights but stays on the surface of the topic. References may not be relevant.

Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.