HP Strategies & Tactics
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sheylasPrescriptionRxAwarenessCampaignGroup4.pptxPrescription (Rx) Awareness Campaign
Group 4
Lora Urig and Shyela Webster
National University
COH 430 HP Strategies & Tactics
Introduction Explanation of Campaign
70,237 drug overdose deaths 47,600 involved opioids (Scholl, Seth, Kariisa, Wilson, & Baldwin, 2018)
“To increase awareness that prescription opioids can be addictive and dangerous.”
To decrease the amount of people who recreationally and/or abuse opioids. (CDC,2017)
1,000 patients are treated in the emergency room due to the misuse of prescription opioids; and approximately 46 patients die from an opioid overdose everyday.
September 2017: 16 counties in Kentucky, Ohio, Massachusetts, and New Mexico.
March 2018: increases to 27 states and the District of Columbia.
In 2017 of the 70,237 deaths caused by drug overdose; 47,600 were involving opioids. This in an overall increase of 12% from 2016.
According to the Centers for Disease Control the Rx Awareness Campaign goal is to “increase awareness that prescription opioids can be addictive and dangerous.” Additionally, the campaign attempts to decrease the amount of people who recreationally and/or abuse opioids. This campaign is necessary because 1,000 patients are treated in the emergency room due to the misuse of prescription opioids; and approximately 46 patients die from an opioid overdose everyday. The campaign wishes to raise the awareness to the public on the severity of the issues, furthermore the Rx campaign wants to decrease those who utilize prescription opioids for nonmedical issues and help those who use prescription opioids for pain management find other pain management techniques. The Rx Campaign launched across 16 counties in Kentucky, Ohio, Massachusetts, and New Mexico. It has since increased to 27 states and the District of Columbia as of March 2018. (CDC, 2017)
CDC. (2017, October 24). Rx Awareness. Retrieved from https://www.cdc.gov/rxawareness/about/index.html
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Health promotion methods for the Individual Level
CDC Guidelines for Prescribing Opioids for Chronic Pain include:
Determining when to initiate or continue opioids for chronic pain
Opioid selection, dosage, duration, follow-up, and discontinuation
Assessing risk and addressing harms of opioid use (Dowell, Haegerich, Chou, 2016)
The Centers of Disease Control has guidelines for prescribing opioids for chronic pain; this includes determining when to initiate or continue opioids (if the benefit of opioid usage outweighs the anticipated risk to the patient); the doctor and patient must come up with a treatment plan entailing which opioid, the dosage amount, the length of time to take the opioid, continuous follow-up appointments, and the ultimate discontinuation of the opioid; additionally the doctor and patient need to talk and be aware of the risks and potential harms when taking opioids. (Dowell, Haegerich, Chou, 2016)
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Health promotion methods for the Group Level
Narcotics Anonymous Group
12 Step Program
2015 NA Membership Survey
67,000 meetings every week in 139 countries
Average age: 48 years old
Respondent Demographics:
74% Caucasian
11% African-American
6% Hispanic
(NA World Services, Inc., 2016)
Through the CDC Rx Awareness Campaign patients can find groups like narcotics anonymous group to help on the path to recovery.
In 2015 NA help a membership survey, of the 22,803 responses the average age of participants is 48 years old, 74% of respondents identified as Caucasian, 11% identified as African-American, and 6% Hispanic. Narcotics Anonymous has approx. 67,000 meetings per week spread across 139 countries. (NA World Services, Inc., 2016)
NA World Services, Inc. (2016). NARCOTICS ANONYMOUS 2015 MEMBERSHIP SURVEY. Retrieved from https://www.na.org/?ID=PR-index
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Health promotion methods for the Organizational Level
CDC and HHS are working together to get information to make the information available
Methods consist of: Fact sheets, Media messages, real life stories, radio and television adds.
-CDC and Human Health Services (HHS) are working together at the organizational level to create awareness of this campaign.
Success of this campaign relies on the partnerships with state and local agencies and organizations across the country to use the methods available.
American Academy of Family Physicians. (October 6,2017). CDC launches Rx Awareness Campaign. Retrieved from:https://www.aafp.org/news/health-of-the-
public/20171006rxaware.html
CDC. (September 25, 2017). CDC launches campaign to help states fight presctiption opioid epidemic: Rx awareness: Sharing real stories about the devastation of opioid use disorder and overdose. Retrieved from: https://www.cdc.gov/media/releases/2017/p0925-rx-awareness-campaigns.html
CDC. (2018). Rx Awareness Fact sheet. Retrieved from: https://www.cdc.gov/rxawareness/pdf/CDC-RxAwareness-Infographic-Launch-508.pdf
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Health promotional methods for the organizational level
Drug Overdose Prevention for States:
29 CDC funded states
Drug Prevention monitoring programs, community, insurer or health systems interventions, state policy evaluations & rapid response projects.
Data-Driven Prevention Initiative (DDPI):
Awards funds to 13 states and Washington DC to support efforts towards fighting opioid addiction.
Helps states to advance and evaluate their actions regarding opioid abuse.
CDC invested $50 Million in state health departments in support of overdose prevention in states.
Drug Overdose Prevention for states:
In order to help states combat the RX overdose epidemic the CDC provides the state health depart with resources and support needed to advance interventions in Rx drug overdoses. There are currently 29 states that are funded by the CDC.
Data-Driven Prevention Initative (DDPI):
CDC. (October 23, 2017). Opioid Overdose: Prevention for States. Retrieved from: https://www.cdc.gov/drugoverdose/states/state_prevention.html
CDC. (October 3, 2017). Opioid Overdose. Data-Driven Prevention Initiative (DDPI). Retrieved from: https://www.cdc.gov/drugoverdose/foa/ddpi.html
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Health promotional methods for the organizational level
5 point strategy:
improving access to prevention, treatment and recovery services, including the full range of medication-assisted treatments;
targeting availability and distribution of overdose-reversing drugs;
strengthening our understanding of the crisis through better public health data and reporting;
providing support for cutting-edge research on pain and addiction; and
advancing better practices for pain management.
CDC and HHS are working together to use evidence based methods to communicate targeted messages about the opiod crisis today.
American Academy of Family Physicians. (October 6,2017). CDC launches Rx Awareness Campaign. Retrieved from:https://www.aafp.org/news/health-of-the-public/20171006rxaware.html
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Health promotion methods for the community Level
The campaign online has resources to connect people with local community treatment facilities
Billboards within communities with facts and real stories of those affected by opioid addiction and abuse
The CDC partners with the Human Health and Services partners with the Substance Abuse and Mental Health Services Administration to help people locate local treatment facilities anonymously.
Substance Abuse and Mental Health Services Administration (SAMHSA). (n.d.) Behavioral Health Treatment Services Locator. Retrieved from: https://findtreatment.samhsa.gov/
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Health promotion methods for the societal Level
Main method for the societal level is using real life stories of survivors and family members of those who were not so lucky and lost someone they loved to opioid overdose.
Campaign methods of getting the real life messages out are through Social media, radio, digital, billboards and internet searches.
Social media awareness kit available here: https://www.cdc.gov/rxawareness/pdf/CDC_RxAwareness_SocialMediaKit_Final.pdf
The CDC has put together a Rx awareness media kit with facts and pictures of real people and their stories that are ready to post to Facebook and Instagram. The kit comes with directions on how to post and how to post in the most effective way.
CDC. (September 2017). CDC Rx Awareness Campaign Social Media Kit. Retrieved from:https://www.cdc.gov/rxawareness/pdf/CDC_RxAwareness_SocialMediaKit_Final.pdf
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Resources
American Academy of Family Physicians. (October 6,2017). CDC launches Rx Awareness Campaign. Retrieved from:https://www.aafp.org/news/health-of-the-public/20171006rxaware.html
CDC. (2017). Rx Awareness. Retrieved from https://www.cdc.gov/rxawareness/about/index.html
CDC. (September 2017). CDC Rx Awareness Campain Social Media Kit. Retrieved from:https://www.cdc.gov/rxawareness/pdf/CDC_RxAwareness_SocialMediaKit_Final.pdf
CDC. (September 25, 2017). CDC launches campaign to help states fight presctiption opioid epidemic: Rx awareness: Sharing real stories about the devastation of opioid use disorder and overdose. Retrieved from: https://www.cdc.gov/media/releases/2017/p0925-rx-awareness-campaigns.html
CDC. (October 3, 2017). Opioid Overdose. Data-Driven Prevention Initiative (DDPI). Retrieved from: https://www.cdc.gov/drugoverdose/foa/ddpi.html
CDC. (October 23, 2017). Opioid Overdose: Prevention for States. Retrieved from: https://www.cdc.gov/drugoverdose/states/state_prevention.html
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Resources continued
CDC. (2018). Rx Awareness Fact sheet. Retrieved from: https://www.cdc.gov/rxawareness/pdf/CDC-RxAwareness-Infographic-Launch-508.pdf
Dowell, D., Haegerich, T. M., & Chou, R. (2016). CDC Guideline for Prescribing Opioids for Chronic Pain—United States, 2016. Jama,315(15), 1624. doi:10.1001/jama.2016.1464
NA World Services, Inc. (2016). NARCOTICS ANONYMOUS 2015 MEMBERSHIP SURVEY. Retrieved from https://www.na.org/?ID=PR-index
Scholl L, Seth P, Kariisa M, Wilson N, Baldwin G. Drug and Opioid-Involved Overdose Deaths — United States, 2013–2017. MMWR Morb Mortal Wkly Rep 2019;67:1419–1427. DOI: http://dx.doi.org/10.15585/mmwr.mm675152e1
Substance Abuse and Mental Health Services Administration (SAMHSA). (n.d.) Behavioral Health Treatment Services Locator. Retrieved from: https://findtreatment.samhsa.gov/
