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Step 1: Choose Your Topic

Work with your partner to come up with your product pitch. You should invent a product or app that will solve a problem relevant to your audience. Remember, your audience is your classmates, so whatever you come up with should be targeted toward college students. For this assignment, we are not asking you to develop an actual prototype or business plan, or assess the feasibility of manufacturing, distributing, and/or selling your product. We are interested in your creativity in coming up with an idea, and your ability to persuasively “sell” that idea to the class. Be as creative as possible – the possibilities are endless! Here are some questions to help get you started:

· What problems do college students face?

· Which of these problems do not have solutions? (or simple/accessible/inexpensive solutions, etc.)

· How could these problems (the ones without solutions) be solved?

As you start to come up with ideas, assess your ideas by asking the following questions:

· What is unique about our product?

· What need does it fill?

· What problem does it solve?

· Why would college students want this?

· How would it be useful to them?

· How could you make this product available? (e.g. Is it a physical product you could sell on campus, a tech feature, a website, etc.)

Step 2: Develop Your Outline

Once you create your idea and narrow its focus, you’ll need to organize your presentation. Your outline should follow a similar format to your Technical Briefing, although it will likely be shorter (since this is a shorter presentation and a different style of presentation). It should include the following:

· Introduction

· Clearly state your names & the name of your product

· Make a connection to your audience – indicate that this product is perfect for them because…

· Body : Present the specifics of your product. Remember that you should include appeals to logic as well as emotion in order to convince your audience of the awesomeness of your product. Can you present some statistics (you’re allowed to make them up in this case)? Can you tell a personal story that targets people’s human side? Address the following (these can be in any order that makes the most sense to you and your product).

· Uniqueness

· Worthiness

· Need that it fulfills

· Conclusion

· Restate the name of the product, along with one compelling sentence that “seals the deal”

· Preparation for Q & A

· What questions is your audience likely to ask?

· What will your answers be to questions you can predict?

Step 3: Create Your Visual Aids

Visual aids are required for this presentation, but the type is up to you. Power point is fine, but please do not overdo it! You don’t need a ton of slides, and you don’t need a ton of text per slide. Prezi is also a good option for something a little different.

If you want to go all out and really impress your audience, you could make a short YouTube video to show the class, or create a prototype or poster of your product. Videos count toward your total presentation time.

Whatever you choose to use, your visuals should enhance your presentation. They need to add something of value to what you say. Visuals should not be distracting in any way. They should not be a visual replica of your verbal presentation (i.e. you don’t need to put everything you say on a power point slide!).

Step 4: Rehearse

Practice together with your partner! You should each have equal speaking time during the presentation. You can switch off, or one person can go first and the other can go second. How you organize is up to you, but you should be very well organized together. You will be graded on the extent to which you collaborate with your partner. Remember that you have a short amount of time to pitch your product, and a strict time limit. That requires preparation so that you know exactly how long your pitch will be.

Step 5: Deliver Your Pitch in Class

You are expected to speak on the date assigned to you. An effective pitch is delivered without notes – this is because you should know your topic so well, and have prepared/rehearsed ahead of time, that you won’t need them! You can have a 3x5 note card on hand in case of emergency, but make an effort to present without it. In the business world you are typically expected to speak without using notes, which conveys preparation and credibility.

As discussed in lecture, effective persuasion is dependent on your delivery style. You need to sound as if you believe in your product, are enthusiastic about it, and believe that it will change the world! Convey that excitement and enthusiasm to your audience. Work to use your voice effectively to convey a sense of urgency and get your audience engaged.

Step 6: Submit Your Outline on Blackboard

Your pitch will be delivered in class, but please remember to submit your outline on Blackboard before the due date. We recommend that you submit your outline the day you give your presentation, and that way it’s done!

A note on sources : If you use real facts or statistics taken from a source, you always need to cite that information. For this assignment, you are required to use outside sources.

Have fun with this assignment – put your creativity to use! Remember that your product does not actually have to be realistic or feasible (i.e. something you could realistically create and sell given the time and resources). Products that belong in science fiction films are completely appropriate – it’s all about how you sell it and use your persuasive abilities. In any case, don’t get too caught up in developing the perfect idea to the point that you drive yourself crazy