Business_intelligence_week6
Chapter 12:
Knowledge Management and Collaborative Systems
Business Intelligence and Analytics: Systems for Decision Support
(10th Edition)
Business Intelligence and Analytics: Systems for Decision Support
(10th Edition)
Copyright © 2014 Pearson Education, Inc.
12-‹#›
1
Learning Objectives
Define knowledge and describe the different types of knowledge
Describe the characteristics of KM
Describe the KM cycle
Describe the technologies that can be used in a knowledge management system (KMS)
Describe different approaches to KM
Understand the basic concepts and processes of groupwork, communication, and collaboration
…
(Continued…)
Copyright © 2014 Pearson Education, Inc.
12-‹#›
Learning Objectives
Describe how computer systems facilitate communication and collaboration in an enterprise
Explain the concepts and importance of the time/place framework
Explain the underlying principles and capabilities of groupware (group support systems—GSS)
Understand how the Web enables collaborative computing and group support of virtual meetings
Describe the role of emerging technologies in supporting collaboration
Copyright © 2014 Pearson Education, Inc.
12-‹#›
Opening Vignette
Expertise Transfer System to Train Future Army Personnel
Background
Problem description
Proposed solution
Results
Answer & discuss the case questions...
Copyright © 2014 Pearson Education, Inc.
12-‹#›
4
Opening Vignette…
Copyright © 2014 Pearson Education, Inc.
12-‹#›
Questions for the Opening Vignette
What are the key impediments to the use of knowledge in a knowledge management system?
What features are incorporated in a knowledge nugget in this implementation?
Where else could such a system be implemented?
Copyright © 2014 Pearson Education, Inc.
12-‹#›
Introduction to Knowledge Management
Knowledge management concepts and definitions
Knowledge management
The active management of the expertise in an organization. It involves collecting, categorizing, and disseminating knowledge
Intellectual capital
The invaluable knowledge of an organization’s employees
Copyright © 2014 Pearson Education, Inc.
12-‹#›
7
Introduction to Knowledge Management
Knowledge is
information that is contextual, relevant, and actionable
understanding, awareness, or familiarity acquired through education or experience
anything that has been learned, perceived, discovered, inferred, or understood.
In a knowledge management system, “knowledge is information in action”
Copyright © 2014 Pearson Education, Inc.
12-‹#›
8
Introduction to Knowledge Management
Copyright © 2014 Pearson Education, Inc.
12-‹#›
9
Introduction to Knowledge Management
Characteristics of knowledge
Extraordinary leverage and increasing returns
Fragmentation, leakage, and the need to refresh
Uncertain value
Uncertain value of sharing
Knowledge-based economy
The economic shift from natural resources to intellectual assets
Copyright © 2014 Pearson Education, Inc.
12-‹#›
10
Introduction to Knowledge Management
Explicit and tacit knowledge
Explicit (leaky) knowledge
Knowledge that deals with objective, rational, and technical material (data, policies, procedures, software, documents, etc.)
Easily documented, transferred, taught, and learned
Examples…
Copyright © 2014 Pearson Education, Inc.
12-‹#›
11
Introduction to Knowledge Management
Explicit and tacit knowledge
Tacit (embedded) knowledge
Knowledge that is usually in the domain of subjective, cognitive, and experiential learning.
It is highly personal and hard to formalize.
Hard to document, transfer, teach, & learn
Involves a lot of human interpretation
Examples…
Copyright © 2014 Pearson Education, Inc.
12-‹#›
12
Taxonomy of Knowledge
Copyright © 2014 Pearson Education, Inc.
12-‹#›
Organizational Knowledge - Learning and Transformation
Learning organization
An organization capable of learning from its past experience, implying the existence of an organizational memory and a means to save, represent, and share it through its personnel
Organizational memory
Repository of what the organization knows
Copyright © 2014 Pearson Education, Inc.
12-‹#›
14
Organizational Knowledge - Learning and Transformation
Organizational culture
The aggregate attitudes in an organization concerning a certain issue (e.g., technology, computers, DSS)
How do people learn the “culture”?
Is it explicit or implicit?
Can culture be changed? How?
Give some examples of corporate culture: Microsoft, Google, Apple, HP, GM, …
Copyright © 2014 Pearson Education, Inc.
12-‹#›
15
Process approach to knowledge management attempts to codify organizational knowledge through formalized controls, processes and technologies
Focuses on explicit knowledge and IT
Practice approach focuses on building the social environments or communities of practice necessary to facilitate the sharing of tacit understanding
Focuses on tacit knowledge and socialization
Approaches to Knowledge Management
Copyright © 2014 Pearson Education, Inc.
12-‹#›
16
Approaches to Knowledge Management
Hybrid approaches to knowledge management
The practice approach is used so that a repository stores only explicit knowledge that is relatively easy to document
Tacit knowledge initially stored in the repository is contact information about experts and their areas of expertise
Increasing the amount of tacit knowledge over time eventually leads to the attainment of a true process approach
Hybrid at
80/20
to
50/50
Copyright © 2014 Pearson Education, Inc.
12-‹#›
17
Approaches to Knowledge Management
Best practices
In an organization, the best methods for solving problems. These are often stored in the knowledge repository of a knowledge management system
Knowledge repository is the actual storage location of knowledge in a knowledge management system. Similar in nature to a database, but generally text-oriented
Copyright © 2014 Pearson Education, Inc.
12-‹#›
18
Approaches to Knowledge Management
A Comprehensive View to Knowledge Repository
Copyright © 2014 Pearson Education, Inc.
12-‹#›
19
Information Technology (IT) in Knowledge Management
The KMS cycle
KMS usually follow a six-step cycle:
Create knowledge
Capture knowledge
Refine knowledge
Store knowledge
Manage knowledge
Disseminate knowledge
Copyright © 2014 Pearson Education, Inc.
12-‹#›
20
Information Technology (IT) in Knowledge Management
The Cyclic Model of Knowledge Management
Copyright © 2014 Pearson Education, Inc.
12-‹#›
21
Information Technology (IT) in Knowledge Management
Components of KMS
KMS are developed using three sets of core technologies:
Communication
Collaboration
Storage and retrieval
Technologies that support KM
Artificial intelligence
Intelligent agents
Knowledge discovery in databases
Web 2.0, …
Copyright © 2014 Pearson Education, Inc.
12-‹#›
22
Characteristics of Groupwork
Groupwork the work done by two or more people together
A group performs a task
Members may be located in different places
Group members may work at different times
Group members may work for the same organization or for different organizations
A group can be permanent or temporary
A group can be at one managerial level or span several levels …
Copyright © 2014 Pearson Education, Inc.
12-‹#›
Why Groupwork/Collaborate?
Review
Share Work
Share the Vision
Socialize
Build Consensus
Solve Problems
Make Decisions
Synergy
Share Information
Build Trust
Copyright © 2014 Pearson Education, Inc.
12-‹#›
24
Group Decision-Making Process
Why? Because no one has all the
Experience
Knowledge
Resources
Insight, and
Inspiration
… to do the job alone.
Difficult decisions require group of people
Virtual teams?
Copyright © 2014 Pearson Education, Inc.
12-‹#›
Groupwork
Copyright © 2014 Pearson Education, Inc.
12-‹#›
Groupwork – Process Gains and Losses
Copyright © 2014 Pearson Education, Inc.
12-‹#›
Goal: to support groupwork
Increase benefits / decrease losses
Based on traditional methods
Nominal Group Technique
“Individuals work alone to generate ideas which are pooled under guidance of a trained facilitator”
Delphi Method
“A structured process for collecting and distilling knowledge from a group of experts by means of questionnaires”
Electronic Meeting System (EMS)
Supporting Groupwork – Group Support Systems
Copyright © 2014 Pearson Education, Inc.
12-‹#›
28
Lotus Notes / Domino Server
Includes Learning Space
Netscape Collabra Server
Microsoft NetMeeting
Novell Groupwise
GroupSystems
TCBWorks
WebEx
Groupware
Copyright © 2014 Pearson Education, Inc.
12-‹#›
29
A Time/Place Communication Framework for Groupwork
Copyright © 2014 Pearson Education, Inc.
12-‹#›
30
Tools for Indirect Support of Decision Making
Groupware products provide a way for groups to share resources and opinions
Synchronous or Asynchronous
Examples
dropbox.com
drive.google.com
office.microsoft.com
…
See Table 12.5 for a list of examples
Copyright © 2014 Pearson Education, Inc.
12-‹#›
Groupware…
Virtual Meeting Systems
webex.com, gotomeeting.com, Skype.com, …
GroupSystems (Groupsystems.com)
Collaborative Workflow
Web 2.0
Search, links, authoring, tags, extensions, signals
Wikis
Collaborative Networks
Copyright © 2014 Pearson Education, Inc.
12-‹#›
Group Decision Support Systems
It is an interactive computer-based system that facilitates the solution of semistructured or unstructured problems by a group of decision makers
Goal – support group decision making
A specially designed IS to enhance collaborative decision processes
It encourages generation of ideas, freedom of expression, and resolution of conflicts
Copyright © 2014 Pearson Education, Inc.
12-‹#›
Gains:
Parallelism
Anonymity
Triggering
Synergy
Structure
Record keeping
Loses:
Free-riding
Flaming
GDSS – Pros and Cons
Copyright © 2014 Pearson Education, Inc.
12-‹#›
34
Decision room
Multiple-use facility
Web based
Facilities for GDSS
Copyright © 2014 Pearson Education, Inc.
12-‹#›
35
12 to 30 networked personal computers
Usually recessed into the desktop
Server PC
Large-screen projection system
Breakout rooms
Need a trained facilitator for success
The Decision Room
Copyright © 2014 Pearson Education, Inc.
12-‹#›
36
IBM Corp.
Cool Decision Rooms
Copyright © 2014 Pearson Education, Inc.
12-‹#›
37
US Air Force
Cooler Decision Rooms
Copyright © 2014 Pearson Education, Inc.
12-‹#›
38
Murraysville School District Bus
Mobile Decision Rooms
Copyright © 2014 Pearson Education, Inc.
12-‹#›
39
On-Demand Decision Rooms
Copyright © 2014 Pearson Education, Inc.
12-‹#›
40
High Cost
Need for a Trained Facilitator
Requires Specific Software Support for Different Cooperative Tasks
Infrequent Use
Different Place / Different Time Needs
May Need More Than One
Very Few Organizations Use Decision Rooms
Copyright © 2014 Pearson Education, Inc.
12-‹#›
41
End-of-Chapter Application Case
Solving Crimes by Sharing Digital Forensic Knowledge
Background
Problem description
Proposed solution
Results
Copyright © 2014 Pearson Education, Inc.
12-‹#›
End of the Chapter
Questions, comments
Copyright © 2014 Pearson Education, Inc.
12-‹#›
43
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.
Copyright © 2014 Pearson Education, Inc.
12-‹#›
44
Processed
Relevant and
Actionable
Relevant and actionable processed-data
Database
PHASE 5
DEPT 4
DEPT 3
DEPT 2
DEPT 1
PHASE 4PHASE 3PHASE 2PHASE 1
DEPLOYMENT CHART
1
2
3
4
5
Data
Information
Knowledge
W
i
s
d
o
m
KNOWLEDGEMANAGEMENTPLATFORM(KMP)
Human Experts
KNOWLEDGE PORTAL
(Web-based End User Interface)
Intelligent Broker
KNOWLEDGE REPOSITORY
(Knowledge / Information / Data Nuggets)
Web CrawlerData/Text Mining Tools
�
Manual
Entries
DIVERSE INFORMATION / DATA SOURCES
(Weather / Medical Info / Finance / Agriculture / Industrial)
Ad hoc
Search
K
N
O
W
L
E
D
G
E
C
R
E
A
T
I
O
N
K
N
O
W
L
E
D
G
E
U
T
I
L
I
Z
A
T
I
O
N
JUN
1
5
Capture
Knowledge
Refine
Knowledge
Store
Knowledge
Manage
Knowledge
Disseminate
Knowledge
Create
Knowledge
1
2
3
4
5
6
Capture Knowledge
Refine Knowledge
Store Knowledge
Manage Knowledge
Disseminate Knowledge
Create Knowledge
1
2
3
4
5
6
9
9
#
#
*#
4
4
Ventana Portable setup