Answer Question
ghtyui52000
SGM3585.3685-ProjectYOU-1.pptx
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Career Sweet Spot
What You Love – Interests – What Excites You
What Comes Easily to You – Skills and Abilities
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Dream jobs are more often created than found, so they’re rarely attainable through conventional searches. Creating one requires strong self-knowledge.
Business Model You, Tim Clark, Wiley and Sons, 2012
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Multiple Roles
Take out the 5 cards
At the top of each, write “Who Am I?”
On each sheet, write one answer to that question (e.g, Daughter, Founder, Brother, Organizer, Musician)
When you’ve finished, go back and expand on the answer on each sheet. Write: why you said that, what excites you about that answer
Review and arrange the sheets in priority order. Which identity is most important to you? Put that on top. Continue until the least important is on the bottom.
Look carefully at how you wrote what excites you. See if there are any common denominators. Write those on a separate card.
Answer the question: What must my career use/include for me to be useful, happy and effective?
Business Model You, Tim Clark, Wiley and Sons, 2012
Give everyone 7 minutes to complete the exercise
Give the group 5 minutes to debrief
Debrief with the large group
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Sample – Multiple Roles
Business Model You, Tim Clark, Wiley and Sons, 2012
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Wheel of Life
Themes
Fitness/Health
Career
Wealth/Money
Personal/
Spiritual Growth
Fun/Recreation
Love
Friends/Family
Physical Environment/Home
Creativity/Self-expression
Lifestyle/Possessions
Other?
Directions:
Choose 8 themes
Plot satisfaction - X
Plot desired levels – O
Look at the
Business Model You, Tim Clark, Wiley and Sons, 2012
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Types of Entrepreneurs
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Intrapreneurs
Franchise Owner
Social Entrepreneur
Family Enterprise
Serial Entrepreneur
Solopreneur
Life Style Entrepreneur
Other types?
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https://suitmedia.com/ideas/business-model-for-companies-personal-life
Use this example with a technical audience
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Key Resources (Who You Are/What You Have)
Who You Are
Interests
Abilities (natural innate talents) and Skills (learned or acquired talents)
Personality
What You Have
Knowledge
Experience
Contacts
Abilities: Spatial reasoning, group facilitation, mechanical aptitude
Skills: financial analysis, computer programming, copy-editing
Personality: Descriptors: thoughtful, energetic, detail-oriented, etc.
What you have:
1) Network of professional contacts, thought leadership in a field, publications, intellectual property
2) Personally owned tangible assets: vehicles, tools, money to invest, etc
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Customers (Who You Can Help)
Customers are those who pay to receive a benefit (or who receive a benefit for no cost subsidized by a paying customer)
Boss, supervisor if you are employed
Others you report to
Roles you play at work
Who depends on you?
Key partners in your organization?
Greater community served?
Example: Wedding photographer
Photographer: Didn’t see how the model applied to her own situation.
What od you do? I’m a wedding photographer
So you tell wedding stories with photographs
So why not try telling stories about events other than weddings?
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Value Provided to Customers (How You Help)
Important concept for thinking about your career
To begin, think about:
What job is the customer paying me to perform
What benefits do customers receive as a result of that job?
What pain do customers avoid as a result of that job?
Example: Jiffy Lube: not in the physical act of changing oil but in the advantages people gain by getting help from professionals: trouble-free cars, no mess, less hassle
Ex: Translator
Translator: Wrote: Translates documents from Japanese to English
Question: Isnt that a key activity? What’s the benefit?
What job is the law firm hiring you to help them with?
Translator: Win a lawsuit
Facilitator: Creating persuasive documentation to help win a multi-million dollar law suit.
Never let clients equate key activities with value – otherwise its just a commodity.
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Channels (How they Know You/How you Deliver)
Marketing process
Answers these questions
How will potential customers discover how you can help them
How will they decide whether to buy your service
How will they buy it?
How will you deliver what customers buy?
How will you follow up to be sure customers are happy?
You must define how you help to communicate how you help
You must communicate how you help to sell how you help
You must sell how you help to get paid for helping
Free Lance Graphic Designer
I kept getting fired from organizations, and I moved from job to job. Finally, my last boss told me that I would do best a great free-lancer. I knew nothing about business models or marketing my business. But aside from my design skills, two of my strengths are that I love meeting new people and taking on several new projects at once.
I could walk into an agency’s graphic design department for the first time and get acquainted quickly. By lunch time everyone thought I’d worked there foever.
Liking to try new things and getting bored gets you fired, but makes you a great freelancer. By changing my channel, these qualities became key strengths.
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Customer Relationships (How You Interact)
Do you provide personal, face-to-face services?
Do you rely primarily on email or other written communications?
Single transactions or ongoing services?
Do you focus on growing your Customer Base (acquisition) or on satisfying existing customers (retention)
Accoutn Manager
Jessica started a sales job for a paper products manufacturer; assigned major accounts including Staples and Office Max. After Several months was still struggling to make good relationships, met with a coach.
Coach found she had very pleasant demeanor and was a strong verbal communicator. But aside from visiting clietns to take or deliver orders, she rarely called them. She generally sent emails, rather than speaking in person or by phone.
Coach suggested she begin using her cell phone to call clients, and she saw she was enjoying warmer relationships.
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Key Partners (Who Helps You)
Those who support you as a professional – help you be successful
May provide advice, motivation, or opportunities for growth
May give you resrouces to complete certain tasks
May be colleagues or mentors at work, in your network, friends, advisors
Single transactions or ongoing services?
Sales Professional
Successful sales person; everything changed when his company was acquired by a large international company.
He discovered his style irritated inside staff who provided salespeople with adminsistrative and marketing support. They gave salespeople price and term guidelins and requested activity documentation so they could monitor sales actions and report to management.
By revisiting his personal business model, professional realized that with the acquisition, he had new set of internal key partners who were nearly as important as his outside customres – they were critical to his success, and his hands-off style was outdated.
By working with them he won over his colleagues and they began to support him
Tell at Temple, I had to learn about the people who could select sites, design great invitations and flyers, create posters, write speeches. Etc.
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Revenues and Benefits (What You Get)
Salary, professional fees, stock options, royalties, other cash payments
Benefits: health insurance, retirement, tuition assistance, other
Soft benefits: platform for a cause, recognition, satisfaction
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Costs (What You Give)
Costs are what you give your work: time, energy, and money
Unreimbursed costs:
Training or subscription fees
Commuting, travel or socializing
Vehicles, tools or special clothing
Internet, telephone, transportation or utility expenses
Soft costs: stress, dissatisfaction
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