impact of emerging technologies to the luxury in relation to digital marketing

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Emerging Technologies for the Enterprise – Individual Report Guidance

Emerging Technologies for the Enterprise - Individual Report Guidance

Individual report (weighting 80%) – you are required to develop an individual report that explains the impact of digital technology on organizations, by presenting a business report detailing the context, issues and evaluation of a selected topic from those discussed within the tutorial programme, relating to digital technology in businesses/organisations.

The individual report should be approximately 3500 words and in a suitable format appropriate to satisfy the general level 6 UG descriptors and the specific criteria for this assignment.

See assessment marking criteria and feedback grid and the assessment feedback form within the module guide (Appendices A and C).

Submission of individual report to Blackboard VLE by the end of Week 13 - Friday 19th May 2017.

Please note these reports will be checked via Plagiarism/Copyright detection software.

Suggested Presentation Topics

1. What contribution is ICT making to business transformation, through technological adoption and integration?

 

2. How has an online presence (Internet and the web) impacted on Business operations and their commercial environment?

 

3. Exploring new digital marketing technologies and there applications in business.

4. Investigate the social media and social networking as tools in the wider business environment and subsequent technological and business related issues.

5. Impact of cyber-crime on organisational operations and the need to maintain business data security.

Emerging Technologies for the Enterprise – module introduction

You will be marked on…

Evidence of research into topic area(s)

Supporting material from other topics/discussions within the module and independent research

Concepts/theoretical frameworks and their application

Critical analysis/review – not just a descriptive account

Extent of research using academic sources

Clarity of report content

Structure and presentation (referencing)

Emerging Technologies for the Enterprise - Individual Report Guidance