Practical Communication and Public Speaking Skills TEST

PUBLIC SPEAKING EXTRAORDINAIRE session #4

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Secret Techniques to Compelling Speaking for Beginners

PUBLIC SPEAKING EXTRAORDINAIRE

Session #4: Secret Techniques to Compelling

Speaking for Beginners

Important Learning Advisory:

To experience better learning, it is recommended that you print and follow this transcript

while listening to the MP3 audio. There is ample space at the bottom of every page for

you to write your own notes and jolt down ideas. Happy learning!

PUBLIC SPEAKING EXTRAORDINAIRE session #4

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Secret Techniques to Compelling Speaking for Beginners

Welcome to the fourth and final session in Public Speaking Extraordinaire. I will recap

everything you have learned in the last three sessions and how you can put them

together to create a compelling speech on almost every occasion that demands it. This

module alone could have been sold as a standalone, for the secret techniques I am

about to reveal are being used by top sales people, businessmen, and great leaders

alike, to compel and move audience to their tune of persuasion. How would you like to

get that kind of mastery in the next few minutes?

PUBLIC SPEAKING EXTRAORDINAIRE session #4

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Secret Techniques to Compelling Speaking for Beginners

Compelling your audience to answer to your call to action is what separates you from the

rest of the average and mediocre public speakers. This is what separates highly

successful speakers from the rest.

Surely you are not going to climb the stage to speak to a large audience and expect

nothing in return? Remember, there is no use to your speech without any call to action!

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Secret Techniques to Compelling Speaking for Beginners

In this section, you will learn things that can make a massive difference to what you

already know from the first three sessions.

One of the keys to a really successful presentation is audience participation. By making

the audience involved in the presentation, it helps them to focus and relate better to the

material, thereby encouraging them to take action after the session.

Your role as a speaker is not just to convey a message, but also to be a quasi-facilitator

as well. The fastest and simplest way to stimulate audience participation is to have an

ice breaker in the start of the session. Ice breakers are especially useful in long

seminars, and can also be used in shorter presentations depending on the time

allowance.

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Secret Techniques to Compelling Speaking for Beginners

How to involve your audience. If you want to get elevate the energy level in the room,

engage the participants. Get them involved by turning their passive attention into active

attention.

Start by asking the audience to stand up and introduce themselves and tell everyone

why they are attending this talk. If time allows, get audience members to introduce other

members to stimulate audience interaction. You can also ask the audience members to

write down their names on folded cardboards so you can call on them later on during the

session.

Having dyads or group activity is encouraged. You are getting participants involved and

they will do gladly do so, since the reason they came to listen to you is with their own

self-interest in mind. Conduct simple exercises involving dyads – if the room is evenly

numbered – or break into smaller groups if the participant count is large enough to

warrant so. You can also take some time and divide your audience into groups: small

groups, partner groups or groups involving everyone for different activities. Small groups

can further elect a leader to represent them and voice their thoughts.

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Secret Techniques to Compelling Speaking for Beginners

If you know anything about hypnotherapy then “closed eye” procedure are useful too.

Get participants to imagine, be creative, and see your vision.

Another method is to do an audience survey by a show of hands. Not only would this

help you find out more about your audience, it gets them involved in the sessions.

What should you do when things are getting a little dull, especially in long sessions?

Don’t hesitate to command the room to stand up and do brisk, warm up exercises!

Alternatively a nice cat stretch or deep breathing exercises would help replenish the

energy of the room.

-When dealing with large audiences and you wish to gather input from them, you can

use the Ben Franklin close. To do that, draw a large "T" on a white sheet of paper. The

"T" divides the paper into two sides – examples are “pros and cons” and get your

audience to shout out ideas while you write them down.

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Secret Techniques to Compelling Speaking for Beginners

Further tips on how to deliver high impact presentations. You have already done the

three-day program to go from zero to hero in public speaking, but there will always be

room for improvement.

Remember that speeches are best kept as short and concise as possible. If you are

allowed to dictate how long you can speak, it is best to keep your speech between 15 to

30 minutes, though there is no hard and fast rule on length of time. There are great

speeches ranging from just five minutes to even 5-day seminars!

Regardless of how long or short your speech is, always stick to the core message and

it’s worth repeating every once in a while. However, don’t get over-repetitive with key

points.

Incorporating real, relevant stories – especially if the story is something you have

personally experienced – supports your message stronger.

Lastly, always get your audience involved. Everyone is selfish to an extent, and

everyone has their own personal interest.

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Secret Techniques to Compelling Speaking for Beginners

To make a great presentation really successful, a big part comes from how you interact

with your audience, and also how you deal with various personality temperaments.

Answering questions from your audience helps you to build trust and establish your

credibility as an expert in your field.

As discussed briefly in Session 3, it is ideal to save the last 5 to 10 minutes of your

speech for questions and answers. This is so no member of the audience interrupts your

flow of speech, or derail you from your original presentation.

During the Q&A session, it’s important that you keep your cool, stay credible and be in

control. As a general rule of thumb for dealing with questions, listen to the question,

answer it, and bridge it to your agenda. Repeat the question clearly so others can hear

you. This also gives you time to select your thoughts before answering. Maintain eye

contact with the person asking the question, give a brief response and move on to the

next question.

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Secret Techniques to Compelling Speaking for Beginners

Also, avoid pointing a finger when selecting a member from the floor. When selecting

audience, be sure to point using your palm faced upwards or thumb, and not by your

finger to avoid offending anyone. You can also collect questions during the break to give

you time to prepare for the answers.

HERE’S ANOTHER TIP: To tackle embarrassing moments with audience members who

are less sociable, pre-select your volunteers to give them time to prepare. In the case

where no one responds to a question, be prepared to answer it yourself. A good way to

go by this is to offer gifts for participating or a "secret gift".

When dealing with a question unrelated to your topic, politely explain why you are not

covering that question in this subject. If time is running out, it’s fine to apologize for the

lack of time. Whatever you do, don’t exceed the time limit.

When faced with an argumentative question, answer it quickly and move on. Certain

people will try and force you into a debate which is time consuming. You can avoid these

verbal traps by rephrasing the question and then moving on to the next.

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Secret Techniques to Compelling Speaking for Beginners

If you aren’t sure of the answer, explain that you will be happy to discuss the question

later on after the session, or tell them that you will gather the information and get back to

them. You can also offer the question to other members of the audience. It is wise to

acknowledge from the start of the session the differing opinions and controversy that

may arise.

A huge part of your public speaking success is in how you deal with people of varied

personalities. So it pays to survey your audience in advance.

Survey your audience before you walk into the room or doing a presentation. If you are

giving a talk to the board of directors of a big company, you would want to do some

background research of your audience and their company profile. By knowing the

characteristics of the people you will be dealing with, you will be able to tailor your

presentation to your audience.

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Secret Techniques to Compelling Speaking for Beginners

If you don’t have the luxury of surveying, you can briefly gauge their level of expertise or

understanding by prompting them with some easy questions related to your subject. Be

sure to answer for them in a rhetoric manner to avoid embarrassment!

This is especially important in a technical presentation, as the level of awareness of the

audience would affect how you want to give your presentation. If your presentation is too

technical for layman then they will most likely phase off midway.

This is the final section that completes and wraps up the entire Public Speaking

Extraordinaire course. If you are a sales person, entrepreneur or promoter, you must

master the art of back-end selling. This is what separates the profitable speakers from

the broke ones. If you attend any seminars – especially self-improvement and wealth

creation ones – you will have witnessed this selling tactic before.

Set aside the final 15 minutes of your speech – not including your Q & A we have just

discussed earlier – on pitching your back-end product. This is the ideal time frame,

though it is less effective if you spend less time.

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Secret Techniques to Compelling Speaking for Beginners

As a school of thought, your back-end product must be relevant to your topic. Or rather,

the solution provides an excellent follow-up solution that your audience had listened to in

your speech but prefers an easier solution, and thus the call to action. For instance, if

your presentation or speech is about “women seduction”, you can pitch in a back-end

offer on personal 1-on-1 coaching with your top pick-up artists. At this point, the

audience who are now your prospects, can choose to: DO IT THEMSELVES or take an

easier solution which is to be trained by a professional in the area of women seduction.

Use Powerpoint presentations to demonstrate your offer components and their value.

Alternatively, you can use a white board and list down the components impromptu. This

is what some top speakers like Multi-Millionaire Speaker T Harv Eker and World’s

Number One Affiliate Marketer Ewen Chia does.

Implement the price slashing tactic. This is a highly powerful psychological tactic to

increase the perceived value of your offer before you “drop the bomb” and reveal the

final price, which at this point will be perceived as an IRRESISTIBLE OFFER. For

instance again, you can name the value of your components to total up to $20,000 in

“real world value”. Then announce that your competitors are selling the same offer for

$5,000. You will do so at half the price. But only for the first 10 fast action takers, they

can get at a premium discount of just $1,000! Can you see how this tactic is effective,

giving people the perception of purchasing a $20,000 value back-end program for just

$1,000?

This also includes the scarcity tactic, whereby your offer is not just for anyone. People in

general don’t like the idea of being left out, and you want to attract only quality

customers. So it’s a win-win.

This concludes the Public Speaking Extraordinaire speed course. I hope you have

learned a great deal about public speaking and apply them to your business, career and

even in your daily conversations. Empower yourself to make the next personal

breakthrough, and it is my sincere wish to see you become a person better and more

powerful than yesterday. All the best!