negotiation
Tactics and strategies: ethical or not?
BCO 313 Negotiation [email protected]
Summative (Mid-term + Final = Course grade)
Formative: doing these assignments, seeing what others have shared and reflecting will make the MT and Final assignments a LOT easier and your will remember the ‘lessons’ i.e the outcomes of this course (and apply them) for life
Formative Assignments are NOT graded. Why do them? : because they help you do better summative assessments and they help you learn more
1 or 2 time-consuming but interesting (presentations: research, reflect, apply and share; readings: read-summarize and share)
the rest? very 21st century, very agile: search and share (e.g video clips); comment on what has been shared, share and compare
A word about assignments …
I consider you are ‘present’ if you do at least two of the following:
Participate online, in time (no more “at home, but the lights are not on”)
Write to me if you have attended/are intending to attend “online later” and have a suggestion or a doubt
Share and contribute in forums
Comment on the contributions of others
Remember, I can check what you are doing and how often
A word about attendance
Goals, strategy and the planning process.
A sampling of ethical quandaries and focus on ethics, ethical
Game Theory and other negotiation theories.
Competitive and co-operative tactics
Reasoning and conduct as well as ethical tactics such as deception
Perception, Cognition, Emotion and Communication
Perception, framing and cognitive biases in negotiation as well as mood and emotion.
Basic communication models.
What and how people communicate.
Improving communication and special considerations in negotiation.
Intuition, read the mind, guilt and innocence
Negotiation Strategy: Planning and Ethics: AGENDA
Golden Rule:
Do unto others as you would have them do unto you
Universalism:
People are not to be used as a means to an end
Utilitarianism:
Do the greatest good for the greatest number of people
Distributive Justice:
Everyone is better off because of this act
What are ethics? Which rule do we follow and when?
Lies
Puffery
Deception
Weakening the opponent
Strengthening one’s own position
Nondisclosure
Information Exploitation
Change of mind
Distraction
Maximization
Why are these tactics ‘questionable’?
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Trade Offs
Bundling; or Settlement brochures and video presentations
Bluffing, Puffery
Boulwareism : “best offer/take it or leave it”
Br’er Rabbit: reverse psychology
Mutt and Jeff (Good cop, bad cop):
Belly up
Passive-aggressive
9. Puppy Dog Technique
10 Threats and promises
11. Limited authority/Higher authority
12. Uproar
13. Feel felt found
14. Dumb is smart, smart is dumb
15. First offer
16. Disclosure
17. Walk away
18: Cherry-picking
Formative Assignment: Tactics: Ethical?
Upload videos about tactics e.g Good Guy, Bad Guy http://www.youtube.com/watch?v=SNHU2E9gKos
Feel Felt Found http://www.youtube.com/watch?v=ufISOMmGGEA
Dumb is smart, smart is dumb http://www.youtube.com/watch?v=3oKwg6W05MU
http://www.youtube.com/watch?v=NPRlHwwVIug&feature=related
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Which tactics were used?
Were they ethical?
Watch – 8m
3m https://youtu.be/lMA48vIxajE
5m https://youtu.be/ZtpN5VKdAOM
Video clips Ari Gold + Adam Sandlar
Unbundle the items
Establish you bargaining range
Investigate the ZOPA of both parties
Identify what leverage you/they might have and when you/they can ‘give up/in’
More strategies?
BASICS
Remember your BATNA
Anticipate the other partry’s wants and needs (their BATNA=?)
Remember to separate the issues from the people
Look for common ground (you probably agree on a very high %)
Identify the decision maker
When ‘stuck’ on one item, move back to or remind the other party of the items you agree on
What strategies can we use to deal with tactics?
Never Say “Yes” to Their First Offer
Ask For More Than You Expect to Get
Bracket Your Objective
Options give you power; remember that
Flinch at the Other Side’s Proposal
Play Reluctant Buyer (Listen to the proposal and ask questions – thank them for their time and say that it’s not exactly what you were expecting/wanting – as they are leaving, say ‘just to be fair, what is the best deal you could give us?’
The ‘vise’ technique: say ‘you’ll have to do better than that’ … silence; the first party to talk loses
But do be prepared to ‘make a second effort’
Ethical? from Secrets of Power Negotiating 3rd ed – Dawson, Roger (2010) Career Press
Make sure concessions get smaller and smaller
Patience is a virtue
Save face (yours or others’): Add an ‘extra’ (nibble) at the end to get the log rolling
Be aware when they are ‘nibbling’
Resort to ‘higher authority’ to gain time and perspective
Do not offer to ‘split the difference’ (let them do that)
When stuck, ajourn and move on to ‘easier issues’
Don’t let others give you their problems (aka “hot potato”)
When asked for a small concession, ask for something in return
Look out for “Good cop, bad cop”
Be prepared to “Walk away”
Call in a mediator?
More ethical strategies?
Secrets of Power Negotiating – 3rd Edition Dawson, Roger2010 Career Press
https://www.youtube.com/watch?v=WyS2LOIxG-M AND/OR
https://www.youtube.com/watch?v=7YX3dGs4yX0
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Negotiation decoy (too many items) Q: Prepare. Check Honesty? Determine that, rank the priority together
Extreme Offers: check the culture of the other party; don’t ‘lose’ it
The closing Nibble: probe, check the reasoning, flinch
Cherry Picking: focus on principles of trading, concessions and long-term relationships
Flinch … enquire “I notice you seem disappointed. What were you expecting?”
Good cop, bad cop: call them out?
Higher authority: ask how much leeway they have
Competition: focus on your usp
Deadlines; limits: ask about consequences; propose two steps
Take it or leave it: are they bluffing?
http://www.calumcoburn.co.uk/articles/negotiation-tactics/
Can you neutralize manipulative techniques? How?
Flinch:
https :// www.youtube.com/watch?v=qmhf74QRwWk
Or
https://www.youtube.com/watch?v=FbNlo8orE9U
The stall
https:// www.youtube.com/watch?v=cXMqqcOzZ-I
Hot potato https:// youtu.be/Fhhh915dRD4
Watch and take notes (from 0:55)
https ://www.youtube.com/watch?v=BA0DParCiww
Popular strategies that were missing?
Confidence not overconfidence
Set the stage; early rapport
Ask open-ended questions
Bring ‘the elephant into the room’
Listen and restate what you have heard (check for meaning)
Oberve nonverbal communication
Stay cool
Depersonalize disagreements
Separate the discussion of issues from the search for solutions
No ultimatums
Bring in facts, data materiasl to support your case
Use leverage
Ethical strategies
Scenario:
GROUP A: Seller: you are head of sales for a holding which manufactures/organizes the manufacturing of fashion items. You need to check a few details with the buyers (a big customer you cannot afford to lose)
GROUP B Buyer: you are a purchasing officer for a chain of retail fashion stores. Your notes regarding the negotiation with the seller are not clear. The seller is trustworthy and has an excellent record regarding quality and delivery times
Who is who?:
From the list of students currently in class, the order is Seller/Buyer, Seller/Buyer
The briefs are in files (to be opened now) If you have any doubts there is a Buyers forum and a Sellers forum
You have 5m to prepare and 10m to negotiate (via moodle, Whatsapp, whatever)
Your turn! 10m
Go for the total amount? (remember your commission)
Was the negotiation more integrative or distributive?
Bluff?
Cherry pick?
Bundle?
Create new solutions?
Feel ok with the result?
Check that the other party was ok?
Apply ethics?
How did the negotiation go? Did you…?
Distributive Justice
Golden Rule
Universalism
Utilitarianism
Do the greatest good for the greatest number of people
Do unto others as you would have them do unto you
Everyone is better off because of this act
People are not to be used as a means to an end
What are ethics? Which rule is which?
1=c, 2= b, 3= c, 4= d
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Pending Formative Assignment: READING
Read, summarize and share the key ideas in a forum (suggested format =ppt)
Comments? Questions?
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