SEO Audit with SEO Dashboard (1500 words)
Aaaashely
SEODashboardAssistant1.pptxComprised of 66 separate inputs and metrics
Before embarking on an SEO Audit, Brainstorm & compile a list of Keywords that you would like to be associated with the Website being Audited!
The SEO Audit should be completed based on these Keywords
But is often completed based on Keywords found on the site.
SEO Dashboard
Calculate the number of keywords (Brainstorm) in the title tag of the homepage divided by the total number of words in the title tag
SEO Dashboard
Sign Up
Click SEO Tools & Public Tools
Click Keyword Density Analyser
Enter Website Address & Click Submit
What Percentage of the words in the Title are included in the Suggested Keywords
Only Dublin ( 1 out of 4 ) = 25%
Words don’t include Stop words
Suggested Keywords (Brainstorming)
Use a keyword density analyser to analyse the density of the URL words in the keywords (dit). When more than one word calculate the sum of all findings.
SEO Dashboard
A keyword density analyser tool was employed to calculate the keyword density of the site, stop words were filtered out and a simple average was used for the first 5 suggested keywords
SEO Dashboard
Average Density of your Top 5 Suggested Keywords =
2.42%
Use a keyword density analyser to analyse the density of the first 5 suggested keywords in the anchor text (linked Text). Calculate the average of the keyword density in the anchor text (linked Text).
SEO Dashboard
Average Density of your Top 5 Suggested Keywords in Links =
2.69%
Use a keyword density analyser to analyse the density of the first 5 suggested keywords in the metatags. Calculate the average of the keyword density in the headings.
SEO Dashboard
Average Density of your Top 5 Keywords in Heading =
3.91%
Use a keyword density analyser to analyse the prominence of the first 5 suggested keywords/phrases in the metatags. Calculate the average of the keyword prominence. Demo emailed.
Average Prominence of Top 5 Keywords =
47.8%
Make sure to add http://
Average Prominence of Top 5 Keywords in site =
38%
SEO Dashboard
Use a keyword density analyser to analyse the density of the first 5 suggested keywords in the metatags. Calculate the average of the keyword density in the <alt> tags.
SEO Dashboard
Keywords in Alt Tag (Images) =
Only 6 out of 165 (6/165) = 3.63%
A keyword density analyser tool was employed to calculate the keyword density of 2 and 3 word phrases within the site, stop words were filtered out and a simple average was used.
SEO Dashboard
Average Density of Top 5 Suggested Phrases (2 + 3) =
2.48%
SEO Dashboard
Calculate the number of secondary / location keywords as a percentage of all the keywords
Suggested Secondary / Locational Keywords =
Total Number of Keywords =
6
57
10.5%
SEO Dashboard
Inspect the keywords to identify if keyword stemming occurs eg Scot and Scottish.
Do to the Keywords Include Stemming
=Yes
SEO Dashboard
Identify if synonyms are used in the keywords eg holiday vs vacation.
Do to the Keywords Include Synonyms
= Yes
SEO Dashboard
Identify whether the site employs keyword mistypes eg career (english) vs carrière (french).
Do to the Keywords Include Mistypes
= No
SEO Dashboard
Identify whether the site employs unrelated keywords in the keyword metatag.
Are the Keywords Diluted
= No
Analysis is useless unless it is coupled with Actionable Recommendations
The Analysis of the Keyword Section is Complete but
SEO Dashboard
SEO Dashboard
SEO Dashboard
A link analyser tool was employed to capture the backlink anchor text from the top 5 sites linking to us and determine what percentage of these links use keywords to link to our site.
Anchor Text Percentage (External)
5
= 20%
1
SEO Dashboard!
A link analyser tool was employed to capture the page rank of the top 5 external sites linking to our site. An average site rank was then calculated and converted to a percentage.
Take the top 5 inbound links and check their Page Rank
38%
Average Page Rank of top 5 inbound links =
SEO Dashboard
A link analyser tool was employed to capture the backlink anchor text from the top 5 sites linking to a site and determining how many of these links were from sites of similar nature.
Links from Similar Sites =
60%
Site Inspection to Determine Nature of Site
SEO Dashboard
A link analyser tool was employed to capture the backlink anchor text from the sites linking to our site and determining how many of these links were from .edu or .gov sites
= 95 + 173 = 268
Under Domain add the percentages for .EDU & .GOV links =
4622199
= 0.0000579%
SEO Dashboard
Use Analyser to identify the number of backlinks linking to our site.
Total Number of referring Pages
= 4622199
Use Analyser to identify the number of backlinks linking to our site (Previous Period).
SEO Dashboard
Backlinks (Historic)=
9363256
SEO Dashboard
Analyse the internal links within site to identify what percentage of these links contain keywords.
Anchor Text with Keywords 29
Total Internal Links 93
= 31.2%
SEO Dashboard
Analyse the internal links on the top 5 pages within our site to identify whether the text around the links is natural.
Around the Anchor text =
Good
SEO Dashboard
The top 5 inbound links are identified and placed into a tool to identify their age. An average age is then calculated.
Average Age
=
6years 8 months
SEO Dashboard
Identify the top 5 sites linking to us and calculate the number of outgoing links from this page (Get an average of the number of links from the sites)
Outgoing Links from Sites =
Few
SEO Dashboard
A link analyser was used to capture the backlink and anchor text from the top 5 sites linking to our site and determining how many of these links used bookmarks eg # in address.
Named Anchor / Bookmark %
0%
( Contains # ) in the Top 100
SEO Dashboard
A link analyser tool was employed to capture the backlink and anchor text from the top 100 sites linking to our site and determining how many of these links are from IP addresses.
Count the number of IP Addresses in the first 100 links =
0%
SEO Dashboard
Analyse the internal links on the top 5 pages within our site to identify whether the text around the links is natural..
Suspicious / Link Farm=
Few
Site Inspection to Determine if Sites are Link Farms / Suspicious
SEO Dashboard
Does website have many pages with 100+ links going from?
Many Outgoing Links =
Few
Only 7 to Non DIT Domain
SEO Dashboard
Does link spamming occur (too many links from our site to another site and vice versa).
Site Inspection to Determine Link Spamming!
+
Is there Link Spamming =
No
SEO Dashboard
Does website have outbound links to link farms or suspicious sites.
Suspicious Outbound Links=
Few
SEO Dashboard
Does website partake in cross-linking where a number of sites agree to link to each other in order to build their SEO profile
Does Cross Linking Occur =
No