SEO Audit with SEO Dashboard (1500 words)
Aaaashely
SEODashboard2020.xlsxOverall
| SEO - Site Evaluation | |||
| SEO - Site Evaluation | |||
| General Site Evaluation (SEO) | 0% | ||
| Links - Internal, Inbound, Outbound (SEO) | 0% | ||
| Metatags (SEO) | 0% | ||
| Content (SEO) | 0% | ||
| Visual Extras (SEO) | 0% | ||
| Domains, URLs, Web Mastery (SEO) | 0% | ||
| SEO - Site Evaluation Percentage | 0% | ||
| General Site Evaluation (SEO) | |||
| Effectiveness | Weightings | Overall | |
| Keywords in <title> tag | 0% | 3 | 0.00 |
| Keywords in URL | 3 | ||
| Keyword Density | 3 | ||
| Keywords in Anchor Text | 3 | ||
| Keywords in Headings | 3 | ||
| Keywords Positioning | 0% | 2 | 0.00 |
| Keywords in <alt> tags | 2 | ||
| Keyword Proximity | 0% | 1 | 0.00 |
| Keyword Phrases | 0% | 1 | 0.00 |
| Secondary Keywords | 0% | 1 | 0.00 |
| Keyword Stemming | 0% | 1 | 0.00 |
| Synonyms | 0% | 1 | 0.00 |
| Keyword Mistypes | 0% | 0 | 0.00 |
| Keyword Dilution | 0% | -2 | 0.00 |
| Keyword Stuffing | 0% | -3 | 0.00 |
| General Site Evaluation (SEO) Percentage | 0% | 24 | 0% |
| Links - Internal, Inbound, Outbound (SEO) | |||
| Effectiveness | Weightings | Overall | |
| Anchor Text of Inbound Links | 0% | 3 | 0.0 |
| Origin of Inbound Links | 0% | 3 | 0.0 |
| Links from Similar Sites | 0% | 3 | 0.0 |
| Links From .edu and .gov Sites | 0% | 3 | 0.0 |
| Number of backlinks | 0% | 3 | 0.0 |
| Anchor Text of Internal Links | 0% | 2 | 0.0 |
| Around-the-anchor Text | 0% | 2 | 0.0 |
| Number of Outgoing Links on Inlinks | 0% | 1 | 0.0 |
| Named Anchors | 0% | 1 | 0.0 |
| IP address of Inbound Link | 0% | 1 | 0.0 |
| Links from Link Farms/ Suspicious Sites | 0% | 0 | 0.0 |
| Many Outgoing Links | 0% | -1 | 0.0 |
| Excessive Linking, Link Spamming | 0% | -1 | 0.0 |
| Outbound Links to Link Farms/ Suspicious Sites | 0% | -3 | 0.0 |
| Cross-Linking | 0% | -3 | 0.0 |
| Single Pixel Links | 0% | -3 | 0.0 |
| Links - Internal, Inbound, Outbound (SEO) Percentage | 0% | 22 | 0% |
| Metatags (SEO) | |||
| Effectiveness | Weightings | Overall | |
| <Description> Metatag | 0% | 1 | 0.00 |
| <Keywords> Metatag | 0% | 1 | 0.00 |
| <Language> Metatag | 0% | 1 | 0.00 |
| <Refresh> Metatag | 0% | -1 | 0.00 |
| Metatags (SEO) Percentage | 0% | 3 | 0% |
| Content (SEO) | |||
| Effectiveness | Weightings | Overall | |
| Unique Content | 0% | 3 | 0.00 |
| Content Freshness | 3 | ||
| Age of Document / Site | 2 | ||
| Page Load Time | 1 | ||
| Content Separation | 100% | -2 | -2.00 |
| Poor Coding and Design | -2 | ||
| Illegal Content | 0% | -3 | 0.00 |
| Invisible Text | 0% | -3 | 0.00 |
| Cloaking | 0% | -3 | 0.00 |
| Doorway Pages | 0% | -3 | 0.00 |
| Content (SEO) Percentage | 17% | 9 | 0.00% |
| Visual Extras (SEO) | |||
| Effectiveness | Weightings | Overall | |
| Technical Aspects | 0% | 0 | 0.00 |
| Images in Text | 0 | ||
| Podcasts and Videos | 0% | 0 | 0.00 |
| Images Instead of Text Links | 0% | -1 | 0.00 |
| Frames | 0% | -2 | -2.00 |
| Flash | 0% | -2 | 0.00 |
| A Flash Home Page | 0% | -3 | 0.00 |
| Visual Extras (SEO) Percentage | 0% | 0.00 | 0% |
| Domains, URLs, Web Mastery (SEO) | |||
| Effectiveness | Weightings | Overall | |
| Keyword-rich URLs and filenames | 0% | 3 | 0.00 |
| Site Accessibility | 0.0% | 3 | 0.00 |
| Sitemap | 0% | 2 | 0.00 |
| Site Size | 0% | 2 | 0.00 |
| Site Age | 0% | 2 | 0.00 |
| Site Theme | 0% | 2 | 0.00 |
| Domains Versus Subdomains, Separate Domains | 0% | 1 | 0.00 |
| Top-Level Domains (TLDs) | 0% | 1 | 0.00 |
| Hyphens in URLs | 0% | 1 | 0.00 |
| URL Length | 0% | 0 | 0.00 |
| IP Address | 0% | 0 | 0.00 |
| Dynamic URLs | 0% | -1 | 0.00 |
| Session IDs | 0% | -2 | 0.00 |
| Redirects (301 and 302) | 0% | -3 | 0.00 |
| Domains, URLs, Web Mastery (SEO) Percentage | 0% | 17.00 | 0% |
Inputs
| SEO Inputs | |||||||||
| Sections | Ratings | Suggested Links | Link 2 | ||||||
| General Site Evaluation (SEO) | |||||||||
| 1 | Keywords in <title> tag |
Patrick Horan: Calculate the number of keywords (Brainstorm) in the title tag of the homepage divided by the total number of words in the title tag. | http://tools.seobook.com/general/keyword-density/ | 0 | 0 | ||||
| 2 | Keywords in URL |
Patrick Horan: Use a keyword density analyser (http://tools.seobook.com/general/keyword-density/) to analyse the density of the URL words in the keywords (visitscotland, visit and scotland). Calculate the sum of all three findings. | 0 | http://tools.seobook.com/general/keyword-density/ | 0 | 1 | 0.01 | 50 | |
| 3 | Keyword Density |
Patrick Horan: A keyword density analyser tool was employed to calculate the keyword density of the site, stop words were filtered out and a simple average was used for the first 5 suggested keywords. | 0 | http://tools.seobook.com/general/keyword-density/ | 1 | 0.33 | 0.02 | 100 | |
| 4 | Keywords in Anchor Text |
Patrick Horan: Use a keyword density analyser to analyse the density of the first 5 suggested keywords in the anchor text (linked Text). Calculate the average of the keyword density in the anchor text (linked Text). | 0 | http://tools.seobook.com/general/keyword-density/ | 2 | 0.33 | 0.03 | 100 | |
| 5 | Keywords in Headings |
Patrick Horan: Use a keyword density analyser to analyse the density of the first 5 suggested keywords in the metatags. Calculate the average of the keyword density in the headings. | 0 | http://tools.seobook.com/general/keyword-density/ | 3 | 0.66 | 0.04 | 100 | |
| 6 | Keywords Prominence |
Patrick Horan: Use a keyword density analyser to analyse the prominence of the first 5 keywords/phrases in the metatags. Calculate the average of the keyword prominence. | 0 | http://www.ranks.nl/x?dm=1&demo=1 | 4 | 0.75 | 0.05 | 100 | |
| 7 | Keywords in <alt> tags |
Patrick Horan: Use a keyword density analyser to analyse the density of the first 5 suggested keywords in the metatags. Calculate the average of the keyword density in the <alt> tags. | 0 | https://www.seoptimer.com/ | 5 | 0.75 | 0.06 | 50 | |
| 8 | Keyword Phrases (2 & 3 Density) |
Patrick Horan: Use a keyword density analyser to analyse the density of the first 5 suggested keywords in the metatags. Calculate the average of the keyword density in the <alt> tags. | 0 | http://tools.seobook.com/general/keyword-density/ | 13 | 0 | 0.07 | 0 | |
| 9 | Secondary Keywords |
Patrick Horan: Use a keyword density analyser to analyse the density of the first 5 suggested keywords in the metatags. Calculate the average of the keyword density in the <alt> tags. | http://tools.seobook.com/general/keyword-density/ | 8 | 1 | 0.08 | 0 | ||
| 10 | Keyword Stemming |
Patrick Horan: Iidentify if keyword stemming occurs. Eg Scot and Scottish. | 0 | http://tools.seobook.com/general/keyword-density/ | 9 | 1 | 0.09 | 0 | |
| 11 | Synonyms |
Patrick Horan: Identify if synonyms are used in the keywords. Eg holiday vs vacation. | 0 | http://tools.seobook.com/general/keyword-density/ | 10 | 0.66 | 0.1 | 0 | |
| 12 | Keyword Mistypes |
Patrick Horan: Iidentify whether the site employs keyword mistypes. Eg career (english) vs carrière (french). | 0 | http://tools.seobook.com/general/keyword-density/ | 11 | 0.33 | |||
| 13 | Keyword Dilution |
Patrick Horan: Identify whether the site employs unrelated keywords in the keyword metatag. | 0 | http://tools.seobook.com/general/keyword-density/ | 12 | 0.33 | |||
| Keyword Stuffing | 7 | 1 | |||||||
| Keyword Proximity | 0% | ||||||||
| Links - Internal, Inbound, Outbound (SEO) | 0.2962962963 | ||||||||
| 14 | Anchor Text of Inbound Links |
Patrick Horan: A link analyser tool was employed to capture the backlink anchor text from the top 5 sites linking to our site and determining how many of these links use keywords to link to our site. (http://www.webconfs.com/anchor-text-analysis.php) | http://www.backlinkwatch.com/index.php# | ||||||
| 15 | Origin of Inbound Links |
Patrick Horan: A link analyser tool was employed to capture the page rank of the top 5 external sites linking to our site. An average site rank was then calculated and converted to a percentage. | http://www.backlinkwatch.com/index.php# | https://www.prchecker.info/check_page_rank.php | id top 5 | ||||
| 16 | Links from Similar Sites |
Patrick Horan: A link analyser tool was employed to capture the backlink anchor text from the top 5 sites linking to our site and determining how many of these links were from sites of similar nature. (http://www.webconfs.com/anchor-text-analysis.php) | http://www.backlinkwatch.com/index.php# | id top 5 | |||||
| 17 | Links From .edu and .gov Sites |
Patrick Horan: A link analyser tool was employed to capture the backlink anchor text from the top 100 sites linking to our site and determining how many of these links were from sites of an .edu or .gov nature (http://www.webconfs.com/anchor-text-analysis.php) | www.majestic.com | ||||||
| 18 | Number of backlinks |
Patrick Horan: Use Analyser to identify the number of Yahoo backlinks linking to our site. | www.majestic.com | ||||||
| 19 | Number of backlinks (Previous Session) |
phoran: Use Analyser to identify the number of Yahoo backlinks linking to our site. | www.majestic.com | ||||||
| 20 | Anchor Text of Internal Links |
Patrick Horan: Analyse the internal links on the top 5 pages within site to identify what percentage of these links contain keywords. | https://northcutt.com/tools/free-seo-tools/link-analyzer/ | ||||||
| 21 | Around-the-anchor Text |
Patrick Horan: Analyse the internal links on the top 5 pages within our site to identify whether the text around the links is natural. | Site Inspection | ||||||
| 22 | Age of Inbound Links |
Patrick Horan: The top 5 inbound links are identified (http://www.webconfs.com/anchor-text-analysis.php) and placed into a tool to identify their age (http://www.webconfs.com/domain-age.php). An average age is then calculated. | http://www.backlinkwatch.com/index.php# | http://www.webconfs.com/domain-age.php | id top 5 | ||||
| 23 | Number of Outgoing Links on pages linking to Our Site |
Patrick Horan: Identify the top 5 sites linking to us (http://www.webconfs.com/anchor-text-analysis.php) and calculate the number of outgoing links from this page (http://www.seochat.com/seo-tools/site-link-analyzer/). Get an average of the number of links from the 5 addresses. 0-10 Links = Few, 11-50 = Some and more than 50 = Lots. | http://www.backlinkwatch.com/ | http://www.backlinkwatch.com/index.php# | id top 5 | ||||
| 24 | Named Anchors |
Patrick Horan: A link analyser tool was employed to capture the backlink and anchor text from the top 5 sites linking to our site and determining how many of these links used bookmarks eg # in address. (http://www.webconfs.com/anchor-text-analysis.php) 0-10 Links = Few, 11-50 = Some and more than 50 = Lots. | 0% | http://www.backlinkwatch.com/ | http://www.seotoolset.com/cgi-bin/links400.cgi?evaluate=http%3A%2F%2Fwww.visitscotland.com | ||||
| 25 | IP address of Inbound Link |
Patrick Horan: A link analyser tool was employed to capture the backlink and anchor text from the top 5 sites linking to our site and determining how many of these links are from IP addresses. (http://www.webconfs.com/anchor-text-analysis.php) 0-10 Links = Few, 11-50 = Some and more than 50 = Lots. | 0% | http://www.backlinkwatch.com/ | http://www.seotoolset.com/cgi-bin/links400.cgi?evaluate=http%3A%2F%2Fwww.visitscotland.com | ||||
| 26 | Links from Link Farms/ Suspicious Sites |
Patrick Horan: A link analyser tool was employed to capture the backlink and anchor text from the top sites linking to our website and determining how many of these links are from link farms or suspicious sites. http://www.webconfs.com/anchor-text-analysis.php) 0-10 Links = Few, 11-50 = Some and more than 50 = Lots. | http://www.backlinkwatch.com/ | id top 5 | |||||
| 27 | Many Outgoing Links from our site |
Patrick Horan: Does website have many pages with 100+ links going from? (http://www.seochat.com/seo-tools/site-link-analyzer/) 0-10 Links = Few, 11-50 = Some and more than 50 = Lots. | http://www.backlinkwatch.com/index.php# | ||||||
| 28 | Excessive Linking, Link Spamming |
Patrick Horan: Does link spamming occur (too many links from our site to another site and vice versa). | http://www.backlinkwatch.com/index.php# | id top 5 | |||||
| 29 | Outbound Links to Link Farms/ Suspicious Sites |
Patrick Horan: Does website have outbound links to link farms or suspicious sites (http://www.seochat.com/seo-tools/site-link-analyzer/) 0-10 Links = Few, 11-50 = Some and more than 50 = Lots. | http://www.backlinkwatch.com/ | ||||||
| 30 | Cross-Linking |
Patrick Horan: Does website partake in cross-linking where a number of sites agree to link to each other in order to build their SEO profile (http://www.seochat.com/seo-tools/site-link-analyzer/) | http://www.backlinkwatch.com/index.php# | ||||||
| 31 | Single Pixel Links |
Patrick Horan: Use tool to ascertain as to whether links on the site are from single pixel links (invisible). | https://www.internetmarketingninjas.com/broken-links-tool/ | ||||||
| Metatags (SEO) | |||||||||
| 32 | <Description> Metatag |
Patrick Horan: Site inspection to establish the presence of these metatags. | 0 | http://www.digitalcoding.com/tools/html-meta-tag-analyzer.html | |||||
| 33 | <Keywords> Metatag |
Patrick Horan: Site inspection to establish the presence of these metatags. | 0 | http://www.digitalcoding.com/tools/html-meta-tag-analyzer.html | |||||
| 34 | <Language> Metatag |
Patrick Horan: Site inspection to establish the presence of these metatags. | 0 | http://www.digitalcoding.com/tools/html-meta-tag-analyzer.html | |||||
| 35 | <Refresh> Metatag |
Patrick Horan: Site inspection to establish the presence of these metatags. | 0 | http://www.digitalcoding.com/tools/html-meta-tag-analyzer.html | |||||
| Content (SEO) | |||||||||
| 36 | Content Uniqueness |
phoran: How unique is the content of the site. | 0% | https://seomator.com/free-seo-audit-tool | |||||
| 37 | Content Freshness |
phoran: How often is content updated. | https://www.webconfs.com/http-header-check.php | ||||||
| 38 | Age of Document / Site |
Patrick Horan: Employ a domain statistic tool such as http://www.webconfs.com/domain-stats.php to identify the age of a document. | http://www.webconfs.com/domain-age.php | Most | Weekly | 1 | 0-2 Seconds | 1 | |
| 39 | Page Load Time |
Patrick Horan: Use file analyser to determine load time of your site and then choose an option from the pop down menu. | http://www.webconfs.com/free-seo-audit-tool.php | All | Fortnight | 0.75 | 2-5 Seconds | 0.8 | |
| 40 | Content Separation |
Patrick Horan: Site inspection to establish the if there is sufficient separation and organisation of content. | 0 | Site Inspection | Most | Monthly | 0.75 | 5-8 Seconds | 0.6 |
| 41 | Coding and Design |
Patrick Horan: Code Analysis is employed (http://www.linkvendor.com/searchmetrics-report,59.html,result#r) to identify the validity of the coding used to design the site. | 0 | http://www.webconfs.com/free-seo-audit-tool.php | Very Little | Every 2 Months | 0.5 | 8-15 Seconds | 0.4 |
| 42 | Illegal Content |
Patrick Horan: Site inspection of to establish the presence of illegal content. | 0 | Site Inspection | None | Quarterly | 0.5 | 15-30 Seconds | 0.2 |
| 43 | Invisible Text |
Patrick Horan: Code Analysis (http://tool.motoricerca.info/spam-detector/) is employed to identify whether the site is deliberately hiding text. | 0 | Site Inspection | https://varvy.com/hiddentext.html | Bi-Annually | 0.25 | > 30 Seconds | 0 |
| 44 | Cloaking |
Patrick Horan: Code Analysis is employed to identify whether the site is cloaking content (presenting different content to a search engine than it would to a user). | 0 | http://www.webtoolhub.com/tn561346-cloaking-checker.aspx | Annually | 0.25 | |||
| 45 | Splash Page |
Patrick Horan: Use Spam detector to establish the presence of a splash page (http://tool.motoricerca.info/spam-detector/). | 0 | Site Inspection | Once | 0 | |||
| Never | 0 | ||||||||
| Visual Extras (SEO) | |||||||||
| 46 | Technical Aspects |
Patrick Horan: Use site to determine percentage of the Technical aspects of the site | 0% | http://tools.neilpatel.com/ | |||||
| 47 | Podcasts and Videos |
Patrick Horan: Site inspection to establish the presence of podcasts & video. | 0 | Site Inspection | |||||
| 48 | Images Instead of Text Links |
Patrick Horan: Use Link Analyser to establish the percentage of image links with no keyword rich Alt Tag. | 0% | http://smallseotools.com/website-link-analyzer-tool/ | |||||
| 49 | Frames |
Patrick Horan: Code Analysis is employed to identify whether frames are being used or not. | 1 | https://www.seoptimer.com/ | |||||
| 50 | Flash |
Patrick Horan: Site inspection to establish the presence of flash. | 0 | https://www.seoptimer.com/ | |||||
| 51 | A Flash Home Page |
Patrick Horan: Site inspection to establish the presence of flash on the homepage. | 0 | Site Inspection | |||||
| Domains, URLs, Web Mastery (SEO) | |||||||||
| 52 | Keyword-rich URLs and filenames |
Patrick Horan: UseLink Analyser to identify what percentage of links and directories have keyword-rich filenames. | https://www.internetmarketingninjas.com/broken-links-tool/ | ||||||
| 53 | Accessability |
phoran: Use Accessability tool to identify the level of accessability (%) | 0 | https://webaccessibility.com/results | |||||
| 54 | Sitemap |
Patrick Horan: Site inspection to establish the presence of a sitemap. | 0% | https://www.seoptimer.com/ | Priority 1 Issue | ||||
| 55 | Site Size |
Patrick Horan: Employ a domain statistic tool such as http://www.webconfs.com/domain-stats.php. (Small site < 100 pages, Medium site is between 100 -1000, Large site >1000 pages | 0 | 69 | https://northcutt.com/tools/free-seo-tools/google-indexed-pages-checker/ | Priority 2 Issue | |||
| 56 | Site Age (Years) |
Patrick Horan: Employ a domain statistic tool such as http://www.webconfs.com/domain-stats.php. Older than 3 years is preferable (Alexa). | 0% | http://www.webconfs.com/domain-age.php | Priority 3 Issue | ||||
| 57 | Site Theme |
Patrick Horan: Inspect the source code to identify if keywords fit a specifc theme. | 0 | http://tools.seobook.com/general/keyword-density/ | No Issues | ||||
| 58 | File Location on Site |
Patrick Horan: Use a link analyser to view the depth of links from the domain and calculate the average depth of content (0, 1, 2, or 3+ directories deep). | https://www.internetmarketingninjas.com/broken-links-tool/ | ||||||
| 59 | Domains Versus Subdomains, Separate Domains |
Patrick Horan: Site inspection to establish the presence of a multiple and separate sub domains such as fr.dit.ie and gr.dit.ie | 0 | Site Inspection | |||||
| 60 | Top-Level Domains (TLDs) |
Patrick Horan: Are Multiple domains used (com, co.uk, org, edu etc), one good domain, or a bad domain or just an ip address. | 0 | Site Inspection | |||||
| 61 | Hyphens in filename |
Patrick Horan: Use Link Analyser to Inspect the links from the homepage to calculate what percentage have hyphens in the filename. | https://www.seoptimer.com/ | ||||||
| 62 | URL Length |
Patrick Horan: Inspect URL length (Long - More than 10 words - 0%, Medium - More than 5 words - 50%, Short - 5 words or less - 100% | 0 | Site Inspection | |||||
| 63 | IP Address |
Patrick Horan: Identify the IP address (http://www.webconfs.com/domain-stats.php) | 0 | https://www.seoptimer.com/ | |||||
| 64 | Dynamic URLs |
Patrick Horan: Use Link Analyser to Inspect the links from the homepage to calculate what percentage have dynamic urls. Dynamic URLs normall contain a ? or &. | https://www.seoptimer.com/ | ||||||
| 65 | Session IDs |
Patrick Horan: Use Link Analyser to Inspect the links from the homepage to calculate what percentage have session ids. Contains Session or ID | https://www.seoptimer.com/ | ||||||
| 66 | Redirects (301 and 302) |
Patrick Horan: Use Link to establish the presence of redirects (301 and 302) | 0 | http://www.internetofficer.com/seo-tool/redirect-check/ | |||||
| 0.3492063492 | |||||||||
| http://nibbler.silktide.com/en_US/reports/www.dit.ie | |||||||||
| Codes | |||||||||
| Yes | Yes | Lots | 0% | ||||||
| No | Some | Some | 50% | ||||||
| No | Few | 100% | |||||||
| 3.33 | |||||||||
| Short | Good | Large | 14.66 | ||||||
| Medium | Adequate | Medium | 4.7 | ||||||
| Long | Poor | Small | 5.9225 | ||||||
| 8.31 | |||||||||
| None | |||||||||
| One Good | |||||||||
| Multi | |||||||||
| 19 | 0 | ||||||||
| All | 1 | 20 | 20 | ||||||
| Most | 0.75 | 22 | 44 | ||||||
| Some | 0.5 | 5 | 15 | ||||||
| Few | 0.25 | 26.3333333333 | |||||||
| None | 0 | ||||||||
| Less Than 1 Year | 1 | 0.1666666667 | |||||||
| 1 - 2 Years | 2 | ||||||||
| 2 - 4 Years | 3 | ||||||||
| 4 - 5 Years | 5 | ||||||||
| Greater than 5 Years | 6 | ||||||||
| TLD | 100% | ||||||||
| 1 Directory in | 75% | ||||||||
| 2 Directories in | 50% | ||||||||
| 3 Directories in (or more) | 0% | ||||||||
