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The Senior Management brief for Jumbucks Bush retreat.

In a meeting with the General Manager, the General Manager has advised you of the 3 Year Strategic Plan for Jumbuck Bush Retreat, which forecasts a substantial expansion. Having conducted the review of operations the Owners and management team have established the following strategic priorities, these are:

Strategic Priorities

1. Values

0. Strong local business

0. Demonstrate fairness in all dealings

0. Customers are the centre of our enterprise

1. Financial

1. Grow the business from 3.0 million (2020 forecast) to 7.5 million turn-over in 2023

1. Maintain current profitability ratios of 7% net profit on revenue

1. Embark on a $2.5 million capital expenditure program to support profitable growth

1. Explore Government Grants and Tourism support schemes

1. Marketing

2. Increase the number of guests visiting Jumbucks

2. Increase the average guest expenditure per visit by expanding the range of services and products offered

2. Grow the conference centre and event market opportunity to increase utilisation of the conference centre

1. Operations

3. Evaluate the benefit or otherwise of engaging external contractors to conduct the maintenance activities.

3. Evaluate the WHS requirements for the organisation and initiate corrective actions as required (this has been an area that has not received adequate attention in the past)

1. Human Resources

4. Become an employer of choice in the area

4. Improve retention of staff by reducing staff turnover from 32% to 12% by the end of 2021

4. Conduct initiatives to attract more local employment

4. Develop and multi-skill current staff and provide career development paths within the organisation

4. Ensure all staff have the correct qualifications and permits for the work that they undertake or may be required to undertake as a result of the multi-skilling initiative

1. Special Projects

5. Develop stronger engagement and relationships with the local indigenous community

0. Explore Partnering in bush Regeneration

0. Bushwalks

0. Bush Tucker

5. Provide local employment opportunities for indigenous youth

5. Determine the availability of Government support for indigenous employment and training initiatives

You will use this brief to complete Assessment Task 2 and 3