supply chain management 1800
nonoytyt
Seminar11.pptxFormat for questions
Rationale
A number of challenges are faced by today’s global businesses. These include, for example, the need to apply appropriate supply chain configuration strategies to improve competitiveness and customer satisfaction. Drawing upon the case study paper “Managing New Product Development and Supply Chain Risks: The Boeing 787 Case” published in 2009 and your knowledge and publications since this date the following three questions are set:
Therefore need to apply to case study, but also draw in more recent materials, ideas and theories. Eg things which have happened, articles you read, text books etc.
1
Themes covered in the exam
Supply chain configurations
Ie the overall pattern for the supply chain
Supply chain management
Ie the integration of businesses processes which add value to the customer
International collaboration and outsourcing
Ie using suppliers to perform operations, potentially previously undertaken inhouse
Configurations – elements which determine why the supply chain is organised as it is.
Some things you may want to consider [there may be others!!!]
Overarching strategy – what you are trying to achieve
Influence of product type - eg innovative vs functional. Impact of lean or agile approaches
Whether you produce things inhouse or outsource
Number and location of suppliers [eg capacity, location, cost]
your production and inventory management strategies, ie lean vs agile
Potentially the role risk would play in this [eg market availability and value of the product]
2. Models of supply chain management – effectively about relationships
Case study focuses on tier 1 and how these effectively sub-manage some the supply chain management arrangements
The capacity of those involved in managing suppliers
The use of systems to gather information
structural/ contractual arrangements [for instance performance management and IT systems]
Managing expectations of customers and suppliers
Approaches for monitoring performance [not really covered in the case study]
3. Understanding the benefits and pitfalls of these approaches
How you would go about establishing these things, eg PESTLE, swot
Specific issues including:
hidden costs
Difficulties in measuring quality
Threat to inhouse capacity
Dependency
Loss of IP
Tendency of contractors to overcommit
Cultural issues
delays
2
Marking approach
Three questions, each is equally weighted
Marks allocated for covering relevant major themes
Additional marks available for
Criticality
Up to date reflections on Boeing
References to other sources
Grammar and spelling
Need to show understanding of the themes
In principle – eg definition
In practice – ie through application to the case study
Up to 8 additional points for each category
Can’t score
3
Exercise
A number of challenges are faced by today’s global businesses. These include, for example, the need to apply appropriate supply chain configuration strategies to improve competitiveness and customer satisfaction. Drawing upon the case study paper “Managing New Product Development and Supply Chain Risks: The Boeing 787 Case” published in 2009 and your knowledge and publications since this date the following three questions are set:
Outline alternatives for configuring supply chains and the factors which inform these
Discuss the approach Boeing used to manage it supply chain, including its strengths and weaknesses
Critically review the potential limitations of outsourcing internationally
Take one question only. Answer in 45 minutes.
understanding
4
Outline alternatives for configuring supply chains and the factors which inform these
Things you may wish to consider could include…
Role of strategy
Influence of product type
Number of suppliers used
Appropriate relationship with provider
The decision to make or buy
The benefits/ limitations of vertical integration
Potentially too:
Consideration of risk
Lean and agile
5
Discuss the approach Boeing used to manage it supply chain, including its strengths and weaknesses
Things you may wish to consider could include:
Role of tier 1 providers and relationships
Capabilities of the managerial team
Use of IT systems
Contracts
Approaches for managing expectations
Potentially too:
Performance management models
Critically review the potential limitations of outsourcing internationally
Things you may wish to consider could include:
Ways to identify risk [eg Pestle/ Swot]
Hidden costs
Quality
Loss of capacity
Loss of control
Distance from the customer
Dependency on suppliers
Loss of IP
Cultural barriers
Over-optimism by suppliers
CSR /ethical risks
Potentially too:
Range of other factors! Eg single vs multiple suppliers, market volatility etc etc
