Ethical Marketing

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Selectoneethicalmarketingissuesuggestedbyareview.docx

· Select one ethical marketing issue suggested by a review, of any recent article from a non-academic periodical (e.g. LA Times, Wall St. Journal, Business Week, etc.). 

· In the 2-page paper, briefly:

· describe the ethical issue (2-3 sentences),

· discuss the implications for one marketing decision (target market, product, pricing, promotion, distribution)

· include the full article upon which your paper is based. Staple to the back of the paper.