Segmentation - Google analytics

Segment Analysis

David, your manager at Springfield Youth Baseball (SYB), would like you to learn how to optimize a website for a target audience using Google Analytics. In order to gain experience with the tool, he asks you to perform a segment analysis using the Google Merchandise Store's data in their demo account. The demo account will allow you to explore business data and get to know Google Analytics features that you can later use to analyze SYB.

In this project part, you will create a custom segment and suggest ways that the Google Merchandise Store could enhance their potential optimizations.

You will complete these tasks by compiling a report in the accompanying doc to this lab. To complete these tasks, work through the instructions in the following steps.

Step 1: Create a Segment

In the doc that accompanies this lab, navigate to the section titled “Part F: Segment Analysis”. This is where you will provide your manager David with the information he has requested.

Open the Google Analytics account for the Google Merchandise Store in a separate tab or window. Make sure you are in master view.

NEED HELP GETTING TO THE MASTER VIEW?

In order to interact with the Google Analytics demo account, you need to make sure you’re on the master view. Follow the steps to locate the master view once your Google Analytics account loads: 

1. Click on the account selector in the top left corner.

 

2. In the dropdown, click on “Google Merchandise Store”.

 

3. Select “Master View”

 

This will take you to the main interface that allows you to navigate the Google Merchandise Store’s data.

GETTING AN ERROR MESSAGE WHEN YOU TRY TO LOG IN TO GOOGLE ANALYTICS?

 

You may need to create a new Google account in a private window to access this lab. Take the follow steps: 

 

1. Open your browser in a private window. If you use Google Chrome, navigate to File → New Incognito Window, For Safari or Firefox, navigate to New → Private Window.

2.  Create a new Google (Gmail) Account. Follow this link. Complete all fields but do NOT enter your phone number.

3.  Add the Google Analytics Demo Account to your new Google Account. Copy and past the following link into a private window: https://support.google.com/analytics/answer/6367342?hl=en. Select the ACCESS DEMO ACCOUNT button. If you see a pop-up  for “My Email Communications”, set your preferences and click “Save”.

4. Access the Pathstream labs that use Google Analytics. You need to access Pathstream in the private window, otherwise it may not use the Google account you just created. In the private window, navigate to Pathstream through your LMS (Blackboard, Canvas, Brightspace, or Moodle). Navigate to the lesson with the Google Analytics labs. Click “Launch Lab”. If you have not downloaded the Pathstream app, follow the steps to download it when prompted. If prompted to “Choose an account”, be sure to sign in with the Google account you just created (you may have to click “Add account” at the bottom).

5. Make sure you are in the correct Google Account. You can click in the top right (just below the “Show Tools” button) to check which Google account you are logged into.  ​​​

Using the date range March 1, 2017 – May 31, 2017, create one custom segment that represents at least 8 percent of total users.

Take a screenshot of the segment summary in the right sidebar of your segment builder and paste it into the Google doc under “Take a screenshot of your segment summary…”.

EXAMPLE SUMMARY

 

Step 2: Segment Information

After creating your segment, write a paragraph that explains your segment and suggest how the website could be improved to increase conversions for this segment. The paragraph should include the following information:

· A description of the custom segment you created

· Why you designed the segment in the way you did

· 1-2 potential ways for the Google Merchandise Store to increase conversions for this segment

Wrap Up

Before submitting your project, check to make sure you have met the project requirements by reviewing the final project rubric.

For this project part, pay attention to the rubric rows under the heading "Project Part F: Segment Analysis."

Click the "Rubric" button below to review how your work will be assessed.

Once you complete the previous instructions, you are ready to submit this project part to your instructor. Once you press "Submit," your work will be sent to your instructor. Any changes you make after you submit will not be visible to your instructor; however, all of the slides you complete will be saved and accessible to you for future project sections.