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Using notes from the lecture in class, please prepare a standard press kit to bring awareness to the community of a new course being launched at university. (This is the “hot news”!) The professor teaching the course will be you.

Please note this is intended to be an “aspirational” assignment. As a result you should be writing about yourself 15-20 years in the future. Within that timeframe you have attained a very successful career, thus resulting in your decision to return to university (either as an Adjunct or Full-time faculty member) to lend your expertise to the students.

Please choose a topic related to the hospitality industry. You must include the follow three parts:

1. Biography (with photo) – Please note this is drafted from a third-party perspective

2. Fact Sheet (key information about the new course)

3. Press Release (regarding the “hot news” – i.e. unversity launching an exciting new course)

Some examples of new courses done in the past:

Reducing Employee Turnover

Diversity in the Workplace

Sports Broadcasting

Global Marketing

Wedding Décor & Planning

Event Marketing & PR

Planning & Production of Extreme Sports

Tips for Individual Press Kit

• No document should be written from 1st person perspective, unless it is coming from a quote in the Press Release

• Logo/Branding should be present on each document, remember these materials will be part of a press kit that is distributed to the Media!

• Don’t assume the Publics know who you are (Don’t assume anything)

Bio Sheet

• About you as the well-educated and experienced professor at university

• Headline in bold:

o Your Name

o Your Job title

• Headshots are great, help identify speak/panel members

• 3 to 4 short paragraphs

o Present employment info

o Past employment info

o Education/Awards/Publications/Organizations

o Personal (tell me about you!)

• Bio document is used for you to EXTRACT information to put into the bio sheet

Fact Sheet

• Title (Facts about………. new course)

• university logo/letterhead

• Use pg. 41 of Protect Your Image for example of template, not content!

• Short factual statements about the new course being launched at unversity

o Cost per credit?

o What will I learn? (Course Objectives)

o Who is eligible for course? (Undergraduate/Graduate)

o Who is teaching course?

o Planned trips?

o Unique elements (working with a local business to develop an initiative)

o How to register?

• Remember, these you are using these “cool/information” facts to help get people excited about the new course (or your event for that matter)

• Bulleted statements are encouraged

• No more than one page!

Press Release

• Follow 8 Key steps as discussed in class

• University letterhead

• Catchy title in bold (Make me want to read the release!)

• Location/Date before you go into content – (Boston, MA March, 20 - )

• Include Quote from someone impacted by course (Professor/Dean/President/Industry Professional)

• 5 W’s

o (Who – is teaching/launching the course)

o (What – is the course being taught)

o (When – will the course be launched, offered)

o (Why – is the course being launched?)

o (Where – will the course be offered?)