EVENT REPORT WRITING
H-8
SEE-AssessmentSupport1.pptxStaging and Evaluating Events - Assessment Workshop Report: Component B
UMKDC7-15-3
Report Requirements
This is an individual piece of work and your submission will be in the form of a report. You should draw upon event team collaborative work undertaken during workshops and arranged event team meetings.
Your discussion should refer to your team event as staged during this module and to other specific named events and event types. You should refer to academic and practitioner literature, and wherever possible incorporate contemporary case-studies.
Using appropriate theoretical frameworks and drawing upon your work in event teams, detail the significance and impact of two event management domains. You are also required to consider techniques for the effective management and evaluation of each domain. You should choose two of the following event staging domains
Risk Management
Event Experience
Stakeholder Engagement
Corporate Social Responsibility
Managing Volunteers
Points to Note
You are being asked to explicitly address the design, planning and execution of your live event – but not to reflect on group work
Use industry examples to support your points – draw these from corporate documents, professional/technical guides and/or academic sources (textbooks and journal articles)
You need to incorporate relevant theory or models for each of your two themes – in each case, explicitly address whether it is effective as a planning tool, for retrospective characterisation or both
Use a logical structure – advice is to have two distinct thematic sections and in each to address theory, issues relating to your event and the implications of the theory for your event
Assessment Criteria 1
Understanding of professional practice in events (30%)
Incorporation of relevant planning tools and guidance from professional sources
Awareness of the complexity of staging and evaluating events
Demonstration of engagement with design and planning issues, and the development of ideas
Engagement with academic and professional literatures (30%)
Selection and incorporation of appropriate models and theories
Citing both academic and professional/industry publications
Sources should be up-to-date or seminal (particularly important)
2 key theories and/or models per theme is sufficient to drive your discussion and analysis
Assessment Criteria 2
Reflection and application of theory to practice (30%)
Discuss relevance to your event and your event design process
Highlighting where theories/models are highly applicable, partially applicable or require development
Development of an appropriate evaluation framework (Balanced Scorecard or Eventscape)
Presentation (10%)
Incorporate appropriate diagrams and tables
Make effective use of supporting appendices
Accurate referencing
Proof-reading
Event Experience
How can we understand event experience?
Can e.g. Pine and Gilmore’s model/theory be used in event design?
What understandings of experience have you applied in planning your event?
Can you find examples of effective experience design within the events industry?
Event Experience
How have you characterised your target audience(s) and how has this impacted your event design?
Have you foregrounded experience in your marketing communications or strategy?
How are you measuring event experience during the staging of the event?
Corporate Social Responsibility
What is the importance of CSR for events?
Has your event team formally developed a CSR statement or policy?
Did you use triple bottom line accounting?
How will you be evaluating the sustainability of your event?
Corporate Social Responsibility
Did (or could) existing models of CSR offer you any guidance in designing or planning your event?
How did you formulate your objectives for the event?
Can you identify an example of CSR good practice in your event sector?
Stakeholder Engagement
How did you map your stakeholders and which did you evaluate as most important?
Do you anticipate any issues with engaging with your stakeholders? Which groups require the most attention and why?
How are you evaluating stakeholder outcomes?
Risk Management
Why is risk management important in events contexts?
What kinds of risks did you identify in advance of the event?
How confident are you in the hazard identification process?
Exploration of the concept or risk and risk management
Managing Volunteers
What represents best practice in volunteer recruitment, selection and induction?
Did you use any additional staff or volunteers to stage your event?
What could the use of volunteers have contributed to your event?
