International Business Research Project
Objectives
The purpose of this Course Project is to engage students in understanding the far-reaching challenges and opportunities of operating an international business. Upon the completion of this Course Project, students will also have a greater appreciation of how culture, political systems, society, and other factors impact business practices not only domestically but internationally.
Guidelines
The Course Project must be comprehensive and follow the following analytical stages.
There are four sections in this Course Project and are due at the end of Weeks 2, 4, 6, and 8. At the end of Week 8, you will submit a complete report containing all sections along with a cover page, table of contents, body text with appropriate subtitles, references page, and appendices.
Each section should be two- to three-pages in length with appropriate references shown on the references page. If embedded images are used, they should be sized appropriately and integrated with the text.
Sections should be formatted according to DeVry’s APA guidelines. Refer to the Files section of the Course Menu for the DeVry Manual on APA as well as other supporting documents.
Even though this is not a scientific-type writing assignment and is mostly creative in nature, references are still very important. At least five authoritative, outside references are required (anonymous authors or web pages are not acceptable). These should be referenced following APA guidelines.
Appropriate citations are required following APA guidelines.
All DeVry University Policies are in effect, including the Plagiarism Policy.
Your report will be graded on quality of research, quality of paper information, use of citations, grammar, and sentence structure (see rubrics below).
· Suggestions for Preparing Your Report
· Apply a three-step process of writing: Plan, Write, and Complete.
· Prepare an outline of your research paper before you go forward.
· Complete a first draft and then go back to edit, evaluate, and make any changes required.
· Consider using visual communication to further clarify and support the written part of your report.
· Use graphs, diagrams, photographs, flowcharts, maps, drawings, tables, and charts.
Section Outline
Section 1: Business Profile
· Name, history (background), and ownership (private, public, government, or mixed)
· Country or countries where the business operates
· Stock exchange identifier and listing
· Description of the products and services (4 P’s) offered and where sold
· SWOT analysis
Section 1: Business Profile
Description
Items Needed (These items should be sectioned off properly)
· A. Name, history (background), and ownership (private, public, government, or mixed)
· B. Country or countries where the business operates
· C. Stock exchange identifier and listing
· D. Description of the products and services (4 P’s) offered and where sold
· E. SWOT analysis
APA format; no typing, spelling, or grammatical errors
· Cover page
· Table of contents
· References
· Appendices
Our Topic selection: (Company to do assignment on BMW)
We chose to explore BMW (Bavarian Motor Works) of Germany. They produce amazing vehicles, on five continents. I am interested in this company because they have several brands, they evolved from aircraft engine production, and have managed to stay relevant for more than 80 years. Their stock ticker symbol is BMWYY and they are currently trading at $28.04 (at this moment). I want to know how they have been able to overcome all the bad decisions they have made and still maintain a good hold on their market share.
ltdprinwival
Section_1.docx
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