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Strategic Plan Part Three: Strategic Evaluation and Recommendation

Strategic Plan Part Three: Strategic Evaluation and Recommendation

Previously, learning team C was asked to create a strategic plan for the Coca-Cola Company. Martin is the Chief Executive Officer (C.E.O.), who was invited to evaluate different strategies and give his recommendations for the corporation. The report discusses potential value disciplines for the organization; as well as potential grand and global strategies for the conglomerate. Furthermore, the report identifies the best generic, great, and global strategies and the best value disciplines; as well as a recommendation for a strategy or combination of strategies for Coca-Cola to implement. The report gives a rationale for the proposal.

Assess potential global strategies for the organization

To implement possible global strategies, Coca-Cola must adapt its social stratagems to decipher across many idioms, adjust its set of choices to satisfy the thirsts of a different cluster of societies, and take the necessary steps towards forming a dense manifestation across the sphere. “With brands increasingly crossing international borders via the internet, marketers may need to fine-tune their strategies to ensure their brands are making the most of the global market” (Cooper, 2010, pp. 12-16). Coca-Cola portrays the perfect illustration of a trademark exhausting worldwide promoting labors. Regardless of the fact that Coca-Cola is a massive enterprise, it concentrates on minor municipal curriculums and invests a significant amount of time and cash in moderate exertions for charity.

For illustration, in the rural part of Egypt, Coca-Cola has financed the building of sanitary water systems, and it continues to sponsor meals for Middle Eastern children. The soft drink icon continues to sell a feeling of happiness that never seems to lose itself in translation. Based on Cooper (2010) impending global strategies for Coca-Cola include the following: (See list)

1. Construct a flexible, stable trademark culture: More recently, forming a responsive and durable brand philosophy that stays acquainted with buyers anywhere across the globe. “Make the information universally accessible” (Cooper, 2010, pp.12-16).

2. Advertising without borders: The multitude of digital podiums, makes it impossible for brands to implement various trademark policies in diverse republics. Businesses are required to implement a more cohesive method for promoting.

Recommendations for strategy implementation

The C.E.O. recommends Coca-Cola use a combination of value disciplines and global strategies. Patrons will have dissimilar familiarities, based on individual partialities and position. The company is fine-tuning its methodology on a planned and premeditated level to enable it to break into different segments of the market (Coke Zero; Energy thirst-quenchers; vitality beverages) with the applicable advertising undertakings and infusions to unite with buyers. Coca-Cola already implements grand strategies such as market development and product improvement by outlining the progression of it corporate, and continuing to place intensive emphasis on its long-term objectives which are building value with its customers through a feeling of contentment. Coca-Cola drinkers buy different varieties of the company’s product to satisfy thirst and for the great taste.

Conclusion

In conclusion, the report touches upon potential strategies, The author identifies what he considers being the best general, excellent and comprehensive strategies. The report also identifies the most suitable value controls. Martin is the acting C.E.O., who was asked to assess various methods and give his recommendation for a strategy or a combination of strategies for the Coca-Cola to implement. He recommends that Coca-Cola considers using a combination of global strategies and value disciplines to support its current efforts to fine-tune its methodology on a predetermined and conscious level.

References

Cooper, L. (2010). GLOBAL BRANDS: Five strategies for a successful global brand. Marketing Week, , 12-16. Retrieved from http://search.proquest.com/docview/577289091?accountid=35812

Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2015). Strategic management: Competitiveness & globalization (11th ed). Stamford, CT: Cengage.

Obasi, A., Allen, R. S., Helms, M. M., & Spralls, S. A. (2006). Critical tactics for implementing Porter's generic strategies. Journal of Business Strategy, 27(1), 43-53. Retrieved from http://dx.doi.org/10.1108/02756660610640173

Regassa, H., & Corradino, L. (2011). DETERMINING THE VALUE OF THE COCA COLA COMPANY -- A CASE ANALYSIS. Journal Of The International Academy For Case Studies, 17(7), 105-110.