MGT515

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Practical Sustainability Strategies: How to Gain a Competitive Advantage 2nd Edition

Chapters 6, 7, 8 & 9

Servicizing – Transition to Extended Product Responsibility

Along product chain or lifecycle

Highlights environmental impacts associated with

Manufacture

Use

Disposal

Reduction in Environmental Impacts Derived From Servicizing

Via product design Use costs reduced by better product design

Via increased sales Rapid turnover leads to efficiency improvements

More optimal operation Product is cost rather than profit of product center

Environmental Impacts Derived From Servicizing

Volume reduction of Product has value at end- product manufactured of-life

Volume reduction of Product has value at end-

material mobilized of-life

Types of Services

Non-material Services

Material (Product-Based) Services

Product Function Services

Great product lifetime

Low use rate

Rapid obsolescence

Product Extension Services

Some Servicizing Strategies

Product miniaturization

Multipurpose products

Leasing

Replacing service product with service

Servicizing Examples

Floor cleaning

Community drinking cup

Car painting

Carpet services

Transportation services

Evolution of the Sharing Economy

Underutilized Assets

DVDs

Automobiles

Bicycles

Bedrooms

Collaborative Consumption

Sell your skills

Rent your room

Rent your car

Rent your parking spot

Rent your clothes

Rent yourself

Miscellaneous items to sell

More Examples

Farm equipment

Luggage

Paint

Auto tires

Bicycles

A Few More Examples

Nutrient services

Shipping containers

Mattresses

Eco-toys

Helmet Renting

More Examples

Seat-Go-Round

Recharge Batteries

Sustain-A-Swing

Communal Refrigeration

The End of Servicizing Examples

Refill Perfume Shops

Solar Panels

Dry Cleaning Hangers and Bags

Highway Solar Panels

https :// www.youtube.com/watch?v=sYPzB1g5_5E

Q-Card

Neighborhood Share System

The Greener Grass eXchange

Components of System Thinking

Elements

Interconnections

Purpose or Goal

Tunneling Through the Cost Barrier

Typical: Diminishing Returns

Tunneling Through the Cost Barrier

Typical: Diminishing Returns

Different Possibility: Whole System

Systems Thinking Examples

Straight Pipes

Insulation and Thermopane Windows

Reducing Oil Imports

Reducing Carbon Dioxide Emissions

Illegal Immigration

Sailboat Design

Base of the Pyramid

Origin – President Roosevelt

C. K. Prahalad

Stu Hart

The Global Pyramid

Low-Income Markets

(BOP)

Emerging Middle Class

Wealthy

Purchasing Power

Population in Millions

>$15,000

$1,500 – 15,000

<$1,500

1,000

2,000

4,200

The Global Pyramid – 2019

Low-Income Markets

(BOP)

Emerging Middle Class

Wealthy

Purchasing Power

Population in Millions

>$15,000

$1,500 – 15,000

<$1,500

1,300

3,000

3,500

The Great Leap Downward

Bottom of the Top

Base of the Pyramid

Driving Innovation from the Base of the Pyramid

Honda

LEDs

Driving Innovation from the Base of the Pyramid

Honda

LEDs

Hindustan Lever & Nirma

Galanz

BOP Protocol

Five institutions

Johnson Graduate School of Management at Cornell University

Stephen Ross School of Business at the University of Michigan

World Resources Institute

William Davidson Institute

S. C. Johnson Foundation and the Wingspread Conference Facility

Four companies

DuPont

Hewlett Packard

S. C. Johnson, Inc.

Tetra Pak