Search Engine Optimization

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Search Engine Optimization

Wk 1 - Online Marketing Foundations

Due Thursday 05/07/2019

Respond to the following questions in a minimum of 175 words each question.

1. What are some specific ways to increase traffic to a certain website?

2. What are some benefits and challenges associated with the methods you selected?

3. How works a SERP?

4. Who is controlling the SERP?

SEO Analysis of a Favorite Website 05/09/2019

Instructions: Select a small (not a national brand or company) website.

Create a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker's notes. The presentation must include the following:

· SEO audit

· Analysis of both on-site and off-site optimization of the website

· Evaluation of the links found throughout the site

· Listing of at least 10 keywords that the site is using for optimization

· A minimum of at least 3 suggestions to improve SEO rankings

Write a 350-word reflection on your presentation.

Format your paper and presentation consistent with APA guidelines.

SEO Analysis of Favorite Website Grading Guide

MKT/440 Version 4

Fundamentals of Digital Marketing

Individual Assignment: SEO Analysis of a Favorite Website

Purpose of Assignment

This presentation allows students to see how a website is built for search engine optimization with key words. Rather than reading and seeing textbook examples, students find an example that interests them and apply concepts of analysis to the chosen website.

Grading Guide

*Content*	Met	Partially Met	Not Met	Comments:
The student selects a small (not national brand or company) website.
The student includes an SEO audit.
The student analyzes both on-site and off-site optimization of the website
The student evaluates the links found throughout the site.
The student lists at least 10 key words that the company has optimized the site for.
The student provides a minimum of three suggestions to improve SEO rankings.
The presentation is 10 to 12 slides in length with speaker notes and is appropriate for the audience.
The presentation includes relevant media and visual aids that are consistent with the content.
The student writes a reflection of the presentation that is 350 words.
		*Total Available*	*Total Earned*
		70	#/70

*Presentation and Paper Guidelines*	Met	Partially Met	Not Met	Comments:
The presentation and paper is laid out with effective use of headings, font styles, font sizes, and white space.
Intellectual property is recognized with in-text citations and a reference slide.
The presentation and paper includes an introduction and conclusion that preview and review major points.
Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically.
Rules of grammar and usage are followed including spelling and punctuation.
		*Total Available*	*Total Earned*
		30	#/30

Assignment Total

100

#/100

Additional comments: