Search Engine Advertising

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SearchEngineAdvertisingData.xlsx

40 Keywords Data

Keyword ID Impressions Number of clicks CTR CPC Acquisition (ACQ) costs Average rank Number of conversions Conversion rate
cheap cell phones 1 61,710 2,714 4.40% $2.10 $5,698.48 1.40 61.00 2.25%
cheap cell phone plans 2 17,610 598 3.39% $3.21 $1,918.30 2.30 5.00 0.84%
unlocked cell phones 3 64,416 3,266 5.07% $1.29 $4,213.11 1.10 75.00 2.30%
unlocked cell phone deals 4 582 32 5.47% $4.01 $127.76 1.00 7.00 21.97%
cell phone plans 5 164,214 7,092 4.32% $2.28 $16,169.62 1.80 23.00 0.32%
unlimited cell phone plans 6 3,372 146 4.34% $2.07 $303.17 1.80 2.00 1.37%
best cell phone deals 7 7,074 322 4.55% $2.58 $830.81 1.60 6.00 1.86%
best cell phone 8 63,390 3,560 5.62% $1.75 $6,229.86 1.20 7.00 0.20%
cell phone providers 9 4,014 155 3.85% $3.11 $481.05 1.30 27.00 17.46%
prepaid cell phone 10 96,990 5,016 5.17% $1.74 $8,728.26 1.40 1.00 0.02%
new cell phones 11 29,046 1,061 3.65% $1.56 $1,654.47 1.30 11.00 1.04%
new cell phones coming out 12 3,720 193 5.19% $1.29 $249.23 1.60 12.00 6.21%
cell phone companies 13 100 5 5.00% $0.20 $1.00 2.40 0.00 0.00%
cell phone for sale 14 8,226 363 4.41% $1.89 $685.62 1.40 2.00 0.55%
buy cell 15 216 8 3.86% $0.47 $3.92 2.00 0.00 0.00%
phone deals 16 7,656 307 4.02% $2.97 $913.10 1.90 0.00 0.00%
cell phone reviews 17 5,010 223 4.46% $0.97 $216.62 1.20 5.00 2.24%
iphone 18 1,442,352 70,161 4.86% $1.13 $79,281.66 1.00 30.00 0.04%
apple iphone 19 53,022 2,973 5.61% $1.19 $3,537.30 1.00 56.00 1.88%
apple 20 880,044 42,659 4.85% $0.83 $35,407.20 1.00 20.00 0.05%
iphone 4s 21 309,360 15,830 5.12% $1.49 $23,586.94 1.10 22.00 0.14%
samsung galaxy sii 22 4,014 246 6.13% $2.03 $499.62 1.10 11.00 4.47%
4g iphone 23 9,672 482 4.98% $1.40 $674.35 1.10 12.00 2.49%
smartphones 4g 24 20,000 130 0.65% $0.98 $127.42 1.31 0.00 0.00%
smartphone 25 183,306 6,806 3.71% $1.48 $10,072.23 1.20 24.00 0.35%
smart phone 26 45,198 2,167 4.79% $1.43 $3,098.92 1.10 13.00 0.60%
galaxy s 4g 27 10,818 578 5.34% $1.35 $780.44 1.00 18.00 3.11%
t mobile 28 547,032 27,452 5.02% $0.46 $12,627.91 1.10 1,250.00 4.55%
t mobile cell phone 29 17,004 718 4.22% $1.68 $1,205.87 1.40 104.00 14.49%
t mobile cell phone plan 30 251 1 0.40% $0.11 $0.11 1.51 0.00 0.00%
verizon phones 31 132,414 6,654 5.03% $1.35 $8,983.47 1.30 39.00 0.59%
buy verizon i phone 32 80 0 0.00% $0.00 $0.00 n.a. 0.00 n.a.
at&t cell phone 33 10,848 487 4.49% $1.81 $881.29 1.40 1.00 0.21%
at&t 34 857,934 36,780 4.29% $1.06 $38,986.48 1.30 47.00 0.13%
at&t cell phone plan 35 654 0 0.00% $0.00 $0.00 n.a. 0.00 n.a.
best buy cell phones 36 11,814 623 5.27% $2.04 $1,270.02 1.20 3.00 0.48%
amazon cell phones 37 56,000 5 0.01% $1.60 $8.00 1.80 0.00 0.00%
prepaid t mobile 38 2,358 89 3.75% $1.13 $100.01 1.40 11.00 12.43%
htc t mobile 39 2,316 109 4.72% $0.66 $72.19 1.30 9.00 8.23%
at&t htc 40 288 6 2.25% $2.41 $15.62 2.00 0.00 0.00%
Profit contribution 100.00

1 Keyword Data

"cheap cell phones" Data
Date Impressions Number of clicks CTR CPC Average rank
28-Jun-12 30,100.00 2,257.50 7.50% $1.60 1.01
27-Jun-12 32,000.00 2,368.00 7.40% $1.55 1.06
26-Jun-12 29,800.00 2,086.00 7.00% $1.40 1.30
25-Jun-12 28,520.00 1,993.55 6.99% $1.45 1.45
24-Jun-12 31,002.00 1,333.09 4.30% $1.08 2.90
23-Jun-12 30,560.00 1,497.44 4.90% $1.20 2.60
22-Jun-12 27,450.00 1,317.60 4.80% $1.25 2.51
21-Jun-12 29,610.00 1,051.16 3.55% $0.90 3.48
20-Jun-12 30,890.00 1,115.13 3.61% $0.95 3.51
19-Jun-12 30,105.00 915.19 3.04% $0.80 3.90
18-Jun-12 34,600.00 1,044.92 3.02% $0.85 4.00
17-Jun-12 35,726.00 1,450.48 4.06% $1.00 3.60
16-Jun-12 33,333.00 1,336.65 4.01% $1.05 3.42
15-Jun-12 32,851.00 574.89 1.75% $0.65 5.90
14-Jun-12 30,490.00 506.13 1.66% $0.60 6.00
13-Jun-12 30,714.00 408.50 1.33% $0.55 6.45
12-Jun-12 29,456.00 265.10 0.90% $0.45 7.99
11-Jun-12 30,202.00 510.41 1.69% $0.65 6.23
Number of searches 30,000.00
Conversion rate 2.00%
Profit contribution $100.00