Assignment 250 words 3 references

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SUB TOPICS ON SEARCH ENGINE OPTIMIZATION

Search engine optimization

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Sub topics on search engine optimization

What is SEO, and what is its importance?

Search engine optimization is a process done to help a website be on a higher rank in Google; it entails optimizing a piece of online content so that search engines show it on the top pages when people search for something (Kyriaki-Manessi, D. (2020). Search engine optimization is essential because the content that has been optimized can be found easily.

Keyword research

When doing search engine optimization, one should determine the keywords to target on a site (Mahmood, A. (2018). To do this, one should consider the relevance, search volume, and competition in the area.

On-page optimization

After keyword listing, one implements the targeted keyword into the site's content, and each page in the area should target a core term or related terms to drive traffic to the website's search engine (Yagci, N. (2021, June).

Internal linking and information architecture

When organizing your page on the website, the actual texts that link to pages should be descriptive, and this will help Google know more about the page and understand how important and trusted the information on the page is (Kyriaki-Manessi, D. (2020). The information in the links will also help in a higher ranking of the content.

Link building and content marketing

Having high-quality links will help drive the search traffic to your site and show up in the listings of search results.

References

Drivas, I. C., Sakas, D. P., Giannakopoulos, G. A., & Kyriaki-Manessi, D. (2020). Big data analytics for search engine optimization. Big Data and Cognitive Computing, 4(2), 5.

Khan, M. N. A., & Mahmood, A. (2018). A distinctive approach to obtain higher page rank through search engine optimization. sādhanā, 43(3), 1-12.

Lewandowski, D., S࿽࿽ nkler, S., & Yagci, N. (2021, June). The influence of search engine optimization on Google's results: A multi-dimensional approach for detecting SEO. In 13th ACM Web Science Conference 2021 (pp. 12-20).