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SCS 100 Module One Comparison Template Draft Guidelines and Rubric

Prompt: For this activity, you will start working on your comparison template. The final comparison template is not due until Module Two. In this assignment, you will fill out the template for at least two of your selected ads. You should make at least two comparison statements in row 4 and answer both prompts in row 5. You will add to both of these rows and revise your statements as you complete this template for all of your ads in Module Two. Submit your work to your instructor for feedback. Use the provided Project One Comparison Template for this draft and review the provided Project One Comparison Template Exemplar for guidance on how to fill out the template.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Individuals Meets “Proficient” criteria and demonstrates mature awareness of individual behavior

Questions how individuals are represented in the ads, using questions social scientists might ask

Questions how individuals are represented in the ads, but questions do not reflect those a social scientist might ask

Does not question how individuals are represented in the ads

20

Groups and Group Behavior

Meets “Proficient” criteria and demonstrates mature awareness of group behavior

Questions how groups and group behavior are represented in the ads, using questions social scientists might ask

Questions how groups and group behavior are represented in the ads, but questions do not reflect those a social scientist might ask

Does not question how groups and group behavior a re represented in the ads

20

Cultures and Cultural Identity

Meets “Proficient” criteria and demonstrates mature awareness of cultures and cultural identity

Questions how cultures and cultural identity are represented in the ads, using questions social scientists might ask

Questions how cultures and cultural identity are represented in the ads, but questions do not reflect those a social scientist might ask

Does not question how cultures and cultural identity are represented in the ads

20

Compare and Contrast

Meets “Proficient” criteria, and connections demonstrate a strong grasp of social scientific approaches

Compares and contrasts the advertisements

Compares and contrasts the advertisements, but uses generalizations

Does not compare and contrast the advertisements

20

Pose Questions Meets “Proficient” criteria and demonstrates a strong grasp of social scientific approaches

Poses questions a social scientist might be interested in based on observations of ads

Poses questions a social scientist might be interested in, but questions are not based on observations of ads

Does not pose questions a social scientist might be interested in

20

Total 100%