Think of this assignment as chapter two and three of your research paper. Only submit the Literature review and Proposal (Do not include your Introduction and methodology - especially the references for those sections).

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SCPbasedstructure.docx

ECF3900 Tutorial Notes prepared by Dr Thandi Ndhlela

A GENERAL EXAMPLE OF THE STRUCTURE OF THE REPORT USING THE STRUCTURE CONDUCT:

The Topic

The major causes of environmental effects of tourism and related tourism policies of your chosen developed country/or region. There is an outgrowing demand for tourism both in developed and developing countries.

http://www.policonomics.com/structure-conduct-performance-paradigm/

· The outline below illustrates the general structure of the analytical framework based on the SCP paradigm.

· In your application of the framework, you should make sure that you tailor the analysis so that it fully and clearly addresses the requirements of the topic as stated above.

· In addition, you will have to make sure that the terms of reference provided in the unit outline are addressed in the relevant sections of the framework where they belong.

Table of Contents

1. INTRODUCTION

1.1 Background/ History of the firm or Industry.

1.2 Objectives of the Paper/(or Purpose)

1.3 Methodology (briefly discuss/define any specific analytical or statistical tools used)

1.4 Scope and Limitations

2. INDUSTRY ANALYSIS

2.1 The SCP Hypothesis

2.2 Structure

2.1.1 Number & Size of competitors (can best use industry concentration ratios)

2.1.2 Entry & Exit Conditions

2.1.3 Product Differentiation

2.1.4. Vertical Integration

2.1.5 Diversification

2.2 Conduct

2.2.1 Business Objectives

2.2.2 Pricing policies

2.2.3 Advertising and Marketing

2.2.4 Research and Development

2.2.5 Mergers and Collusion

2.3 Performance

2.3.1 Profitability

2.3.2 Growth

2.3.3 Quality of Products and Services

2.3.4 Technical Progress

2.3 .5 Any other Performance Indicators

3. POLICY AND REGULATORY ENVIRONMENT

3.1 Government Policies (or Macroeconomic Policies)

3.1.1 Environmental Policies

3.1.2 Industrial Policies (relevant to tourism if any)

3.1.3 Tariffs

3.1.4 Competition Regulation

3.1.5 Pricing Policies

3.1.6 Taxes and Subsidies

3.2 Local Government (or Council Policies)

3.2.1 Licensing regulations (telecoms, liquor laws, e.t.c)

3.2.2 Local by-laws (council laws and policies)

3.3.3 Operation hours

3.3 Industry/ Firm-based Policies (if applicable, from Industry watchdog

Note 1: In this subsection you should make sure you carefully identify and emphasize the policies that are meant to promote performance and efficiency of the industry. These may come from regulatory authorities or from the industry/ firm itself

4. RECOMMENDATIONS

What should the firm/industry do to improve issues related to its structure, performance and conduct? These should be based on the findings from the industry analysis

5. CONCLUSIONS (Highlight and summarize major findings of the report)

References Appendix

Note 2:

• Your industry analysis should be supported by data/graphs (all sources to be cited)

• You may apply empirical data analysis methods such as regression analysis/econometrics

• Data should cover at least 20-30year period)

• This is a professional presentation. Therefore the report should be well written and properly edited. Poorly written reports may fail (see university assessment guidelines).

• . What is the unit outline is the minimum requirement or expectations as mentioned in the lecture. READ PAGES 48-57 of the Q-Manual

Note 3. These notes are a general guide from tutorials only and students are fully responsible for how they will attempt the question and are therefore free to choose any different analytical methods or approaches to the task.

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