| New Retail Concept Scorecard |
| Retail Concept: |
| Rate your proposed concept using a scale of 0-10 for each of the evaluation criteria below. |
| | Evaluation Criteria | | | | Score | Weight | Total |
| 1 | Team is Passionate about the concept | | | | 5 | 10 | 50 |
| 2 | Concept addresses compelling, unserved need/problem | | | | 5 | 9 | 45 |
| 3 | Easily Explainable Uniqueness/Difference/Advantage | | | | 5 | 9 | 45 |
| 4 | Sustainable Competitive Advantage(s) | | | | 5 | 9 | 45 |
| 5 | Medium to large target or addressable market | | | | 5 | 8 | 40 |
| 6 | Limited to No Competition | | | | 5 | 7 | 35 |
| 7 | Compelling Pricing Advantage | | | | 5 | 7 | 35 |
| 8 | Current Evidence of Consumer Demand | | | | 5 | 6 | 30 |
| 9 | Partnership Opportunities | | | | 5 | 5 | 25 |
| 10 | Location Advantage(s) | | | | 5 | 5 | 25 |
| 11 | Management knowledge of industry/field | | | | 5 | 5 | 25 |
| 12 | Strategy to Penetrate Market | | | | 5 | 5 | 25 |
| 13 | Ahead of the Market- Addresses emerging need | | | | 5 | 3 | 15 |
| 14 | No major regulatory barriers/hurdles | | | | 5 | 3 | 15 |
| 15 | Punchy, Compelling Story | | | | 5 | 3 | 15 |
| 16 | Employees can easily be recruited, hired and trained | | | | 5 | 3 | 15 |
| 17 | Minimal Upfront Capital Investment | | | | 5 | 3 | 15 |
| | SUM | | | | | | 450 |
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Scorecard-NewRetailConcept.xlsx
