module 4 case study

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SCM6030_Stevenson_Module4_Case17_2021.docx

SCM 6030 – Strategic Project Management for Supply Chain Management

Module 4 – Case #1 (70 Pts)

Congratulations, you are the new lead project manager at Higher-Up Beverage company. The company started several years ago in niche beverage markets such as kombucha tea, probiotic drinks, new age sports drinks and newly created adult-oriented beverages. Higher-Up started in these categories with the goal of being positioned to enter the cannabis beverage market which has been gaining in popularity. However, they have regulatory and legal approval to move forward. You have built a project plan around getting ready to launch on 6/1/2022, the expected time that regulatory and legal barriers are removed, and commercial sales could start. To everyone’s surprise in an unexpected ruling, this can now be open to the market on 1/1/2022, requiring you to accelerate the project and reduce time to be ready for launch as soon as possible!

The CEO Hailey Voorhees has called you about the changes and tell you that you have her full support to remove any barriers and make capital available at any cost to hit the 1/1/2022 date. She has asked you for a plan that accelerates the timeline. She is excited that she feels we are one of the few companies that can be one of the first to market and take a significant share of the market, IF, we are ready to go for 1/1/2022!

Using the following techniques that are options to accelerate the project:

Resources Are Not Constrained

· Add resources

· Outsource project work

· Schedule overtime

· Establish a core project team

· Do it twice—fast and correctly

Resources Are Constrained

· Improve project team efficiency

· Fast tracking

· Use critical-chain management

· Reduce project scope

· Compromise quality

Your assignment:

1) Complete the following:

a. Discuss each option and advise if it would be feasible or not an option to use in this project.

b. See attached excel file with cost and time data. Only Work done by New Heights Construction must start on the week indicated. All other projects can be moved up by 14 weeks a the most.

c. Provide a scenario, for the best date you can hit and the financial impact of hitting the next date you advise. If you can not hit the 1/1/2022 date, explain what workstreams are constrained that prevent you from hitting that date. (This should be explained in your executive summary).

2) Turn in an executive summary in word, no more than 2 pages and your suggestions. You may include graphs, charts or any other information to explain your case. YOUR EXECUTIVE SUMMARY SHOULD EXPLAIN YOUR ENTIRE RECOMMENDATION.

Case Study Rubric

Criteria

14 points

11-13 points

6-10 points

0-5 points

Completeness

Complete in all respects; reflects all requirements

Complete in most respects; reflects most requirements

Incomplete in many respects; reflects few requirements

Incomplete in most respects; does not reflect requirements

Understanding

Demonstrates a sophisticated understanding of the topic(s) and issue(s)

Demonstrates an accomplished understanding of the topic(s) and issue(s)

Demonstrates an acceptable understanding of the topic(s) and issue(s)

Demonstrates an inadequate understanding of the topic(s) and issue(s)

Analysis & evaluation

Presents an insightful and thorough analysis of all issues identified; includes all necessary financial calculations

Presents a thorough analysis of most issues identified; includes most necessary financial calculations

Presents a superficial analysis of some of the issues identified; omits necessary financial calculations

Presents an incomplete analysis of the issues identified

Makes appropriate and powerful connections between the issues identified and the strategic concepts studied in the reading; demonstrates complete command of the strategic concepts and analytical tools studied

Makes appropriate connections between the issues identified and the strategic concepts studied in the reading; demonstrates good command of the strategic concepts and analytical tools studied

Makes appropriate but somewhat vague connections between the issues and concepts studied in the reading; demonstrates limited command of the strategic concepts and analytical tools studied

Makes little or no connection between the issues identified and the strategic concepts studied in the reading

Supports diagnosis and opinions with strong arguments and evidence; presents a balanced and critical view; interpretation is both reasonable and objective

Supports diagnosis and opinions with reasons and evidence; presents a fairly balanced view; interpretation is both reasonable and objective

Supports diagnosis and opinions with limited reasons and evidence; presents a somewhat one-sided argument

Supports diagnosis and opinions with few reasons and little evidence; argument is one-sided and not objective

Presents detailed, realistic, and appropriate recommendations clearly supported by the information presented and concepts from the reading

Presents specific, realistic, and appropriate recommendations supported by the information presented and concepts from the reading

Presents realistic or appropriate recommendations supported by the information presented and concepts from the reading

Presents realistic or appropriate recommendations with little, if any, support from the information presented and concepts from the reading

Research

Supplements case study with relevant and extensive research into the present situation of the company; clearly and thoroughly documents all sources of information

Supplements case study with relevant research into the present situation of the company; documents all sources of information

Supplements case study with limited research into the present situation of the company; provides limited documentation of sources consulted

Supplements case study, if at all, with incomplete research and documentation

Writing mechanics

Writing demonstrates a sophisticated clarity, conciseness, and correctness; includes thorough details and relevant data and information; extremely well-organized

Writing is accomplished in terms of clarity and conciseness and contains only a few errors; includes sufficient details and relevant data and information; well-organized

Writing lacks clarity or conciseness and contains numerous errors; gives insufficient detail and relevant data and information; lacks organization

Writing is unfocused, rambling, or contains serious errors; lacks detail and relevant data and information; poorly organized