Stakeholder Management

this assignment (with or without trivial changes) are in quotation marks, and

Make sure all sentences or passages quoted from other people’s work in

•

by or with the assistance of any other person.

assignment briefing paper and ensure it has not been written or composed

Complete this work alone except where required or allowed by this

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about academic misconduct. You must:

You are responsible for ensuring you understand the policy and regulations

Academic Misconduct

descriptors.

Carefully read the module handbook, the marking criteria and the grade

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Please read carefully

Coursework Instructions

Blank

Stakeholder involvement in business management has taken a dramatic turn in recent years in that its influence on managing business activities and project cannot be overlooked. Any individual or groups who have an interest in the organization’s activities is considered to be a stakeholder. A stakeholder is typically concerned with an organization delivering intended results and meeting its financial objectives. In general, stakeholders are classified as internal, external or connected depending on position relative to the organization. It is extremely important to identify and balance the demands of these stakeholder groups and to act responsibly to all of them in order to maintain and achieve an effective relationship with the business’s success and community satisfaction.

Deliverables:

You are required to produce a 4,000-word report detailing: 

· Identify and critically evaluate the functions and importance of the various stakeholder groups.

· Critically analyse the strategies needed to predict individual stakeholder’s behaviour and develop an effective community engagement plan.

· Critically evaluate appropriate communication strategies that will maximise the purpose of both external and internal stakeholder.

· Critically examine the relevant social network platforms that could be engaged with to provide leverage to a successful project implementation.

· Evaluate stakeholder management theories and explain how they can help predict stakeholder behaviour

Structure of report

Executive Summary

This provides a quick overview or synopsis of the report, summarising the essential parts. It outlines the following information:

· the purpose of the report

· the methods used to conduct the research

· the result of the research

· the conclusions drawn from the research

· Recommendations for future actions.

Contents page

List of numbered sections in report and their page numbers

Introduction

This should introduce the topic or problem and any key information required to ‘set the scene’ for your reader, including explaining the scope of the report.

Literature review

You should aim to review a variety of sources on the topics of who a stakeholder(s) is/are and explanations of how to identify them as well as why they are important to a project that is being carried out. What has been written on the subject? How do sources compare? How are the concepts defined and explained?

Sources include material available in the library and online, such as books, journals, websites, archives, newspapers and other written and non-written sources, including previous reports etc. This should include definition and explanation of the key concepts of the stakeholder theory.

Critical Analysis, evaluation and examination

Attempt to make a connection to the concept of 'stakeholder' and Community engagement. Look in depth at each part using supporting arguments and evidence for and against as well as how these interrelate to one another.

Give your verdict as to what extent a statement or findings within a piece of research are true, or to what extent you agree with them. Provide evidence taken from a wide range of sources which both agree with and contradict an argument. Come to a final conclusion, basing your decision on what you judge to be the most important factors and justify how you have made your choice.

Ensure all the deliverables are treated in your literature review with relevant headings.

Be as detailed as possible (provide references, evidence and research).

Conclusion

This section sums up the implications of the findings, identifying the main issues brought to light by your research and how these relate to the original coursework brief.

Bibliography

List of reference material consulted during research for report.

Appendices

Any information used to complete this report but was not presented in the report.

End of Assignment Brief

Marking Criteria

100

Total

25%

Problem-solving and professional skills.

Harvard Referencing, academic honesty;

·

·

Presentation,

Report writing and written communication skills, and

·

Graduate Skills

40%

and a demonstration good quality supporting evidence.

Good organization and communication of ideas on the subject

·

·

·

·

·

Intellectual & Cognitive Skills

35%

·

·

·

·

Knowledge & Understanding

Maximum

marks for

each section

Explanatory comments on the assessment criteria

Assessment Criteria

Identification and evaluation of various stakeholder groups and their

specific roles in an organisation setting

Display the understanding of what communication

strategies to use to be able identify and balance the

demands of these stakeholder groups

Identification and analysis of the process of determining stakeholder

Interest and mission in an organisation

Discuss the significant role social networks play a for

organisations to fully engage stakeholders throughout a project’s

life cycle

Critical analysis of the how individual groups of stakeholders

are managed to meet their intended results and meeting its

financial objectives.

Analysis of the research materials and a demonstration of

in-depth knowledge of the subject matter

Analysis of the capabilities required for achieving a successful

relationship between organisational goals and its stakeholder

mission

GSM LONDON GENERIC ASSESSMENT MARKING CRITERIA LEVEL 6

Level 6 is characterised by an expectation of students’ increasing autonomy in relation to their study and

developing skill sets. Students are expected to demonstrate problem solving skills, both theoretical and

practical. This is supported by an understanding of appropriate theory; creativity of expression and

thought based in individual judgement; and the ability to seek out, invoke, analyse and evaluate

competing theories or methods of working in a critically constructive and open manner.

Output is articulate, coherent and skilled in the appropriate medium, with some students producing

original or innovative work in their specialism.

These criteria are designed to be a reference point for assessment criteria in all subjects. Where the

generic criteria are deemed to be sufficient, they can be used directly for assessing students' learning.

KNOWLEDGE &

UNDERSTANDING

INTELLECTUAL &

COGNITIVE SKILLS

Graduate Skills:

transferable,

employability, practical

and academic skills

Factual and conceptual

knowledge and understanding;

use of class materials;

independent reading

Critical thinking;

conceptualisation;

creativity; synthesis,

analysis and

evaluation;

application; problem

solving and

research/investigation

Written, oral and

presentation skills;

interpersonal, group and

teamwork skills;

leadership skills;

numeracy; digital skills;

practical, professional

and academic skills

(including

referencing/presentation

MARKING

BAND

CLASSIFICATION

WEIGHTED AT 35%

WEIGHTED AT 40%

WEIGHTED AT 25%

86 - 100%

FIRST (1ST)

Includes all required factual content,

accurately and succinctly

summarised.

Well developed,

persuasive, highly

relevant, reasoned

introduction and

conclusions,

demonstrating

originality.

Within word count or

presentation time.

Includes relevant factual content

only.

Clearly and logically

structured material,

showing excellent

understanding of the

discipline.

Accurate spelling,

grammar, punctuation,

paragraphing.

Systematic, accurate identification of

relevant concepts, theories and/or

principles.

Information or data

selected from a broad

range of highly relevant,

current primary and

secondary sources, and

categorised, analysed or

evaluated using

relevant, self-determined

methods or techniques.

Eloquent, professional

writing style, appropriate

to the assignment OR

professional, engaging,

confident, audible and well

paced presentation.

Sophisticated use of

technical vocabulary,

where appropriate.

Exceptional, in-depth understanding

of factual and conceptual material,

including understanding of the limits

to knowledge in this area.

Well developed,

perceptive, coherent

arguments,

systematically

referencing primary and

secondary literature,

including competing

perspectives, with clear

rationale for choices.

Professional, creative

visual presentation,

including font, spacing,

margins, headings,

graphics, images and

appendices.

Calculations are accurate, clearly

set out, with excellent, precise

explanations.

Exceptional integration

of theory and practice,

using appropriate

conceptual frameworks.

Correct and systematic

use of academic

conventions, references

and bibliography.

Independent, wide-ranging, highly

relevant reading and research, from

authoritative primary and secondary

sources.

Exceptional application

of numerical and

statistical methods to

defined complex

problems.

Exceptional, consistent,

flexible delivery of group

work obligations. Proactive

leadership, accepts

responsibility and

ameliorates conflict.

Undertakes complex

tasks.

Substantiated, highly

relevant

recommendations

generating novel

solutions. Excellent

awareness of ethical

issues.

Exceptional, well

articulated reflection on

own strengths and

weaknesses in relation to

defined professional and

practical skills. Identifies

and follows up required

actions.

70 - 85%

FIRST (1ST)

Includes all required factual content,

accurately and succinctly

summarised.

Well developed,

relevant, reasoned

introduction and

conclusions,

demonstrating some

originality.

Within word count or

presentation time.

Includes relevant factual content

only.

Clearly and logically

structured material,

showing excellent

understanding of the

discipline.

Accurate spelling,

grammar, punctuation,

paragraphing.

Systematic, accurate identification of

relevant concepts, theories and/or

principles.

Information or data

selected from a good

range of relevant,

current primary and

secondary sources, and

categorised, analysed or

evaluated using

relevant, self-determined

methods or techniques.

Fluent, professional writing

style, appropriate to the

assignment OR

professional, engaging,

audible and well paced

presentation. Excellent

use of technical

vocabulary, where

appropriate.

Excellent, in-depth understanding of

factual and conceptual material,

including understanding of the limits

of knowledge in this area.

Well developed,

coherent arguments,

systematically

referencing primary and

secondary literature,

including competing

perspectives, with clear

rationale for choices.

Professional, creative

visual presentation,

including font, spacing,

margins, headings,

graphics, images and

appendices.

Calculations are accurate, clearly

set out, with excellent explanations.

Excellent integration of

theory and practice,

using appropriate

conceptual frameworks.

Correct and systematic

use of academic

conventions, references

and bibliography.

Independent, wide-ranging, relevant

reading and research, from

authoritative primary and secondary

sources.

Excellent application of

numerical and statistical

methods to defined

complex problems.

Excellent, consistent,

flexible delivery of group

work obligations. Proactive

leadership, accepts

responsibility and

ameliorates conflict.

Undertakes complex

tasks.

Substantiated relevant

recommendations

generating novel

solutions. Very good

awareness of ethical

issues.

Excellent, well articulated

reflection on own

strengths and weaknesses

in relation to defined

professional and practical

skills. Identifies and

follows up required

actions.

60 - 69%

UPPER SECOND

(2:1)

Includes most required factual

content, mostly accurately and

succinctly summarised.

Relevant and valid

introduction and

conclusions.

Within word count or

presentation time.

Includes relevant factual content

only.

Clearly structured

material, with some

gaps in logic, but

showing good

understanding of the

discipline.

Mostly accurate spelling,

grammar, punctuation,

paragraphing.

Mostly systematic and accurate

identification of relevant concepts,

theories and/or principles.

Information or data

selected from mainly

relevant primary and

secondary sources, and

categorised, analysed or

evaluated using relevant

methods or techniques

but with minor gaps or

misunderstandings.

Mainly fluent, professional

writing style, appropriate

to the assignment OR

mainly professional,

engaging, audible and well

paced presentation. Good

use of technical

vocabulary, where

appropriate.

Very good understanding of factual

and conceptual material, showing

some appreciation of the limits of

knowledge in this area.

Mostly coherent

arguments, with some

perceptive points, mostly

systematically

referencing well selected

primary and secondary

literature.

Mostly professional,

creative visual

presentation, including

font, spacing, margins,

headings, graphics,

images and appendices.

Calculations are mainly accurate,

clearly set out, with good

explanations.

Good integration of

theory and practice,

using appropriate

conceptual frameworks.

Mostly correct use of

academic conventions,

references and

bibliography.

Independent reading and research

from a range of mostly authoritative

primary and secondary sources.

Mainly good application

of numerical and

statistical methods to

defined complex

problems, with some

gaps, errors or

misunderstandings.

Consistent delivery of

group work obligations.

Some leadership and

ability to accept

responsibility and modify

responses. Undertakes

non-routine tasks.

Some relevant

recommendations

generating some novel

solutions. Satisfactory

awareness of ethical

issues, where relevant.

Clear reflection on own

strengths and weaknesses

in relation to defined

professional and practical

skills. Partial identification

of required actions.

50 - 59%

LOWER SECOND

(2:2)

Includes most required factual

content, but with some gaps or

misunderstandings.

Satisfactory introduction

and conclusions.

Within 10% of word count

or presentation time.

Includes some irrelevant factual

content.

Mostly clearly structured

material, with some

gaps in logic,

demonstrates an

understanding of the

discipline.

Some mistakes in spelling,

grammar, punctuation,

paragraphing.

Adequate identification of relevant

concepts, theories and/or principles.

Information or data

selected from mainly

secondary sources, and

categorised, analysed or

evaluated using mostly

relevant methods or

techniques but with gaps

or misunderstandings.

Writing style is appropriate

but not always fluent or

professional OR a

presentation that is not

always professional,

engaging, audible or well

paced. Some use of

technical vocabulary,

where appropriate.

Satisfactory understanding of factual

and conceptual material, but not in-

depth. Limited appreciation of the

limits of knowledge in this area.

Satisfactory arguments,

referencing mostly

secondary literature and

including some personal

opinion

Appropriate visual

presentation, including

font, spacing, margins,

headings, graphics,

images and appendices.

Calculations may have some

inaccuracies, or issues relating to

set out and explanation.

An adequate attempt to

relate theory to practice,

using appropriate

conceptual frameworks.

Inconsistent use of

academic conventions,

references and

bibliography.

Adequate independent reading and

research from mostly secondary

sources.

Adequate application of

numerical and statistical

methods to defined

complex problems, with

some gaps or errors.

Inconsistent delivery of

group work obligations.

Some awareness of

responsibility and options.

Undertakes mostly routine

tasks.

tasks.

Poor delivery of group

work obligations. No

awareness of options.

Undertakes a few routine

significant errors.

Very weak application of

numerical and statistical

methods to defined

complex problems, with

Minimal independent reading and

research.

and bibliography.

Inaccurate or incomplete

use of academic

conventions, references

conceptual frameworks.

Very weak attempt to

relate theory to practice,

using appropriate

Calculations are mostly inaccurate,

or incorrectly set out or explained.

appendices.

Poor visual presentation,

including font, spacing,

margins, headings,

graphics, images and

literature.

Little or no argument,

entirely descriptive or

personal opinion, with

no reference to

Limited understanding of factual and

conceptual material. No appreciation

of the limits of knowledge in this

area.

where appropriate.

Poor writing style OR a

presentation that is not

engaging, audible or well

paced. Does not use

technical vocabulary,

Limited selection of

information or data, and

little attempt at collation,

categorisation, analysis

or evaluation.

Limited identification of relevant

concepts, theories and/or principles.

Serious mistakes in

spelling, grammar,

punctuation, paragraphing.

Incoherently structured

material.

Includes substantial irrelevant

factual content.

More than 10% outside

word count or presentation

time.

Mostly incoherent or

irrelevant introduction

and conclusions.

Includes insufficient required factual

content, with significant gaps or

inaccuracies.

FAIL. POSSIBLE

COMPENSATION.

30 - 39%

Limited reflection on own

strengths and weaknesses

in relation to defined

professional and practical

skills.

Confused

recommendations. Little

awareness of ethical

issues, where relevant.

Unreliable delivery of

group work obligations.

Limited awareness of

options. Undertakes only

routine tasks.

Weak application of

numerical and statistical

methods to defined

complex problems, with

many gaps or errors.

Basic independent reading and

research from secondary sources.

Inconsistent or incomplete

use of academic

conventions, references

and bibliography.

Limited attempt to relate

theory to practice, using

appropriate conceptual

frameworks.

Calculations are often inaccurate,

with many issues relating to set out

and explanation.

Inappropriate visual

presentation, including

font, spacing, margins,

headings, graphics,

images and appendices.

Sense of emerging

argument, but mainly

descriptive or personal

opinion, with limited and

superficial reference to

literature. Negligible use

of primary literature.

Basic understanding of factual and

conceptual material. Minimal

appreciation of the limits of

knowledge in this area.

Awkward or inappropriate

writing style OR a

presentation that is not

engaging, audible or well

paced. Little use of

technical vocabulary,

where appropriate.

Information or data

selected from secondary

sources, and poorly

categorised, analysed or

evaluated using

inappropriate methods

or techniques.

Some identification of relevant

concepts, theories and/or principles.

Frequent mistakes in

spelling, grammar,

punctuation, paragraphing.

Unevenly structured

material, with many

gaps in logic and limited

understanding of the

discipline.

Includes considerable irrelevant

factual content.

Within 10% of word count

or presentation time.

Basic introduction and

conclusions.

Includes limited required factual

content, with many gaps or

inaccuracies.

THIRD (3RD)

40 - 49%

Some evaluation of own

strengths and weaknesses

in relation to defined

professional and practical

skills. Limited identification

of required actions.

Basic recommendations,

which do not generate

novel solutions.

Satisfactory awareness

of ethical issues, where

relevant.