Power Point Edit
jymojica
SC_PPT16_5a_JesusMojica_1.pptxMass Appeal Kiosks
Mobile Direct Marketing
This file created specifically for Jesus Mojica
1
What Is a Kiosk?
A small, enclosed stand from which merchandise is sold, often placed in the common area of a shopping center or public concourse
Advantages to Owning a Kiosk
Visitors must pass kiosk to access other stores
Security, lighting, low rent
360-degree showcase
High visual impact
On-site access to wifi, internet
Considerations
Research the products you want to sell
Kiosk availability and lease costs
Costs associated with leasing space in a mall
Cost of merchandise needed for the duration of the lease
Project income over the length of the lease
Negotiate a monthly lease
Holiday sales dominate
Essentials
Product inventory
Business licenses/permits
Insurance
Lease
Best Sellers
Food
Makeup or Grooming
Tech Accessories
Jewelry
Specialty or Seasonal
Toys
Kiosk Shoppers
IMPULSE BUYERS
Market Analysis
Women Men Household income $50-75K Household income $75-100K 392000 277600 118000 103500
Keys to Success
Showcase product without clutter
Provide customers with high-quality, personalized customer service
Provide 100% customer satisfaction
Offer free samples as often as possible
Profit & Loss Assumptions
