SB2014.xlsx

Sheet1

Offical # Brand unique sender RT Brand Only Tweets Total Tweets Ad only Tweets Pre Release Celebrity USA Index
#Upforwhatever Bud Light 7087.00 4150.00 8628.00 7446.00 3643.00 2.00 1.00 5.19
Ghibli Maserati Autos 1790.00 845.00 5829.00 3585.00 279.00 0.00 0.00 4.85
#Doritos Doritos 12257.00 5521.00 17872.00 13365.00 5241.00 0.00 0.00 7.13
#silveradostrong Chevrolet Trucks 4023.00 1930.00 6916.00 5000.00 1648.00 0.00 0.00 6.18
turbotax Turbotax.com 1425.00 573.00 2584.00 1748.00 361.00 0.00 0.00 5.19
#Upforwhatever Bud Light 7087.00 4150.00 8628.00 7446.00 3643.00 2.00 1.00 5.19
Beats Beats Music 1149.00 659.00 1721.00 1075.00 841.00 0.00 1.00 5.44
#connect4red Bank Of America 9324.00 2772.00 1021.00 797.00 454.00 0.00 1.00 4.82
Hyundai Hyundai Autos 2594.00 1004.00 3867.00 3017.00 474.00 1.00 0.00 6.87
Cheerios General Mills 4962.00 3033.00 8298.00 6087.00 2765.00 0.00 0.00 6.75
Squarespace Squarespace Web Design 1198.00 454.00 1726.00 1173.00 334.00 1.00 0.00 4.38
#RadioShack Radio Shack Electronics Store 1726.00 630.00 4473.00 2789.00 1659.00 0.00 1.00 7.00
Chevrolet Chevrolet 4023.00 1930.00 6916.00 5000.00 196.00 0.00 0.00 5.79
#Liveyourdream Go Daddy.com 4874.00 2456.00 10688.00 6596.00 1896.00 0.00 0.00 4.66
Bud light Bud Light 7087.00 4150.00 8628.00 7446.00 857.00 0.00 0.00 3.89
#nocontract T-Mobile 610.00 297.00 634.00 803.00 994.00 1.00 1.00 5.56
Weathertech WeatherTech 117.00 69.00 501.00 285.00 210.00 0.00 0.00 5.58
#VW Volkswagen Auto & Truck 4527.00 2275.00 10205.00 6334.00 4969.00 1.00 0.00 6.24
Wonderful Pistachios Wonderful 2749.00 1005.00 5912.00 5248.00 4304.00 2.00 1.00 5.59
#beckhamforHM H&M Clothing Store 2854.00 1685.00 4494.00 3578.00 1573.00 0.00 1.00 5.44
Wonderful Pistachios Wonderful 2749.00 1005.00 5912.00 5248.00 4304.00 2.00 1.00 5.59
#SlowClap Carmax Auto Superstore 3203.00 1547.00 2063.00 2875.00 2116.00 1.00 1.00 4.49
Geico Geico 232.00 82.00 523.00 389.00 157.00 0.00 0.00 5.15
Mars M&Ms Peanut 1414.00 739.00 323.00 164.00 164.00 0.00 0.00 6.02
#AmericaIsBeautiful Coca-Cola Classic 16024.00 9244.00 22298.00 20907.00 6776.00 0.00 0.00 6.06
#Sonos Sonos 178.00 91.00 707.00 391.00 9.00 0.00 0.00 4.91
Let's go places Toyota Trucks 3906.00 1966.00 3966.00 4515.00 3038.00 1.00 1.00 5.88
Subway Subway Restaurant 377.00 240.00 552.00 495.00 218.00 0.00 1.00 3.91
#stayRestless Jeep Vehicles 364.00 110.00 797.00 558.00 242.00 0.00 0.00 5.18
Pepsi Pepsi-Cola Co 10872.00 6940.00 12019.00 10040.00 94.00 0.00 0.00 6.30
#StayUncompromised Audi Autos 3263.00 1323.00 2027.00 2728.00 4194.00 1.00 1.00 5.87
#TeamSmallBiz Intuit Quickbooks 813.00 432.00 210.00 569.00 451.00 0.00 0.00 5.49
#nocontract T-Mobile 610.00 297.00 634.00 803.00 994.00 1.00 1.00 5.56
#KissForPeace Axe Peace 5220.00 3181.00 4266.00 6124.00 5093.00 1.00 0.00 4.92
#HowMatters Chobani 1464.00 913.00 1853.00 1595.00 1046.00 1.00 0.00 5.68
Kia 900 Kia Autos 1001.00 305.00 2213.00 1414.00 1188.00 1.00 1.00 6.09
#Family Sprint 32.00 11.00 139.00 111.00 10.00 0.00 0.00 3.96
#Ifyourehappy Heinz 1368.00 690.00 2618.00 1683.00 855.00 1.00 0.00 6.05
#hugfest Honda Auto & Truck 603.00 258.00 925.00 960.00 662.00 0.00 1.00 5.26
#SaluteAHero Budweiser 22106.00 12143.00 20238.00 22501.00 9799.00 1.00 0.00 7.21
#AmericasImport Chrysler Autos 2565.00 1270.00 4333.00 2890.00 975.00 0.00 0.00 6.24
#AmericaIsBeautiful Coca-Cola Classic 16024.00 9244.00 23415.00 20907.00 575.00 1.00 0.00 6.42
Butterfingers Butterfinger 2816.00 1388.00 4345.00 2884.00 985.00 2.00 0.00 4.90
#NiceHashtag Hyundai Autos 2594.00 1004.00 3773.00 3017.00 1051.00 1.00 1.00 6.10
#GoodToBeBad Jaguar Autos 4765.00 3103.00 7149.00 6002.00 4853.00 1.00 1.00 5.78
Oikos Dannon Oikos 1908.00 779.00 3653.00 2263.00 1538.00 1.00 1.00 6.15
breakup T-Mobile 610.00 297.00 634.00 803.00 994.00 1.00 0.00 4.77
sodasream Soda Stream 2258.00 2168.00 5596.00 3532.00 4253.00 1.00 1.00 4.66
#BustBuds Budweiser 22106.00 12143.00 20238.00 22501.00 10206.00 1.00 0.00 8.29
#ItsGoTime Go Daddy.com 4874.00 2456.00 10688.00 6596.00 1384.00 1.00 1.00 4.04
#Doritos Doritos 12257.00 5521.00 17872.00 13365.00 900.00 0.00 0.00 7.58