Ecom 322 Social Media Marketing
etrade2016
SaudiElectronicUniversitysocialmedia.docxSocial Media Marketing ECOM 322 Project Assignment Sep 2017
I want each requirement that is listed down below to be separated from other requirement. Like you first write a the main title which is for example
“company’s name” social media presence
Each requirement in separated paragraph
And I choose alrajhi bank as a selected company
But if there are better suggestion for hug company located within Saudi Arabia please let me know. Also in the last page there are some business report guidelines given by our instructor I’d appreciate it if you put it into consideration.
And these are the company selected by other classmates so we can’t be match
Saudi airlines, SONY, pizza hut, Halwani
And for the preference guide we’ve been told to use the APA style.
· To add a new citation and source to a document, Please visit:
· Detailed examples of the APA style standard can be found at the following Web pages:
· How to Cite Anything in APA Format (6th ed.), http://www.easybib.com/guides/citation-guides/apa-format/
· APA Reference Page, http://apaformat.org/apa-reference-page/
· General APA Guidelines, https://owl.english.purdue.edu/owl/resource/560/01/
Overview:
A Social Media Marketing Plan (SMMP) is a strategic document developed through analysis and research and is aimed at achieving marketing objectives via social media. A SMMP represents a sub-set of an organization's overall marketing plan that supports the general business strategy. In a broad sense, eMarketers generally start by analyzing the current micro and macro economic situation of the organization. E-Marketers must observe both internal and external factors when developing a SMMP as trends in both micro and macro environment affect the organization's ability to perform business. Examples of macro environments are: socioeconomic, political, demographic, and legal factors. In order to produce a viable social media marketing solution, e- Marketers must first understand the current situation of the company and its environment, profile, segment the target, the right market, and then strategically position the products as to achieve optimal response with the target market. This is generally achieved through a SWOT analysis. By assessing an organization's strengths and weaknesses and looking at current opportunities and threats one can devise a social media marketing strategy that can improve the organization's bottom line.
Read the following assignments so you are aware of the scope of the social media marketing planning that you will develop throughout the course:
1. Pick Your Company:
Pick a company to research. Make sure that it is large enough to have enough data to make it easy to research. Submit the name of the company you choose to your professor for approval.
2. Locate the following information about the company you have selected to research:
a. Annual Report
b. Company Website
c. Company News Articles
d. Company Press Releases
e. Articles about the company and its major competitors
· Research your organization to determine the past, present, and likely future of the industry and the company's track record with that industry.
· Write the "Brief Overview" section of your Social Media Marketing Plan.
3. Assess Company’s Social Media Presence:
View the following links. Free tools you can use to help evaluate your company’s social media presence for this assignment:
oTopsy: www.Topsy.com
oBrand Networks: www.BN.com
oSemrush: www.Semrush.com
oAlexa: www.Alexa.com
oHubspot’s Marketing Grader: www.marketing.grader.com
Write the “Social Media Presence” portion of your Social Media Marketing Plan.4. Competitive Analysis and SWOT:
Conduct a social media SWOT analysis of your business.
Write the Competitive Analysis section of your Social Media Marketing Plan.
5. Goals and Strategies:
Write the Goals and Strategies section of your Social Media Marketing Plan.
6. Target Market and Tools:
Research to determine the target audience of the business.
Create personas within the organization's target audience.
Identify the social media platforms for each of the personas within the target audience.
Write the Target Market and Tools sections of your Social Media Marketing Plan.
7. Actionable Tactics:
Develop actionable social-media tactics to implement each of the social media platforms that were identified in the "Tools" section of the plan.
Write the Platform-Specific Tactics and Tools portion of the Implementation section of your Social Media Marketing Plan.
8. Content Development and Assignments:
Write the Content Development and Assignments portions of the Implementation section of your Social Media Marketing Plan.
9. Executive Summary: 2
Write the executive summary for your social media-marketing plan. An executive summary provides a synopsis of the entire plan that highlights the most important points of the proposed Internet Marketing Plan. It gives others (i.e., employees, financers, etc.) a concise picture of what you are going to do and how you are going achieve it. Just like a regular marketing plan, an Internet marketing plan should have an overall summary. The executive summary of the entire Internet Marketing plan will be the first section of the plan, but is the last section written.
10. Present Social Media Marketing Plan:
Create a presentation to the senior business leaders that will provide a summary of the most important points of the social media-marketing plan. (Similar to the executive summary.) Your presentation is to:
Last 5 to 10 minutes. o Include a PowerPoint presentation of 6- 8 slides o Include a one-page handout for the senior business leaders. Email this to your
instructor and your classmates.
Your instructor will give you directions about when and how you will present.
Be prepared to critique the social media marketing plans presented by your classmates. Note: Format the project according to the Business Report Guidelines. Include a reference page. (Note: According to APA, if you have an entry on the reference page there must be at least one in-text citation that corresponds to the entry in the body of the document.)
Project Submission:
Business Report Guidelines
Standard Format for Business Reports
Students are expected to adhere to the following when completing a business report.
1. 12-point serif font (Times New Roman or Courier).
2. Double-spaced (unless the assignment specifically states single-spaced).
3. 1-inch margins at the top, bottom, left, and right of every page.
4. Cover page.
5. Page numbers are in the header in the top right corner. A running head is not included.
6. Paragraphs are to be indented five to seven spaces.
7. Complete sentences, correct grammar, correct spelling, and accurate punctuation are expected.
8. Absence of typographical errors.
9. Citations within the body of the text follow APA format. Note: Even though you may not use citations in a report at work, you are currently in an academic environment. Demonstrate that you have analyzed and evaluated information you have gained in the course and then applied it appropriately in your report.
10. Reference list (if necessary) starts on a new page and follows proper APA 6th edition format.
11. Images, graphs, charts, or other types of visuals are considered to be figures in APA format and must adhere to proper APA 6th edition formatting.
12. Writing style is to be concise, factual, and in the imperative mood. Write to your audience (see details in the assignment). Use strong words that will persuade and/or motivate your audience.
13. Typical elements (see your assignment for specific details):
a. Introduction or executive summary.
b. State the issue being addressed.
c. Explain the exact steps taken and methods used (procedure) to address the issue for this report.
d. Identify the findings during the course of your procedure. Include specific data.
e. Conclusions based on the analysis and evaluation of your findings.
f. Recommendations state actions that you feel needs to be taken based on your findings and conclusions.
