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Introduction Product idea generation is the process that involves an individual, a group of people or business organization coming up with business ideas that they are ready to invest in and establish a running business i.e. they must be ready to implement it so that it can materialize. These ideas are usually generated from different sources depending on some key factors. Sources for product ideas include market gaps, research work, hobbies, changes in quality and quantity of goods produced, from the trending phenomena among many others. After the idea is generated one will have to think critically about how to implement it, since for any business to run capital must be available, resources and other fundamental inputs. The Product After thorough and intensive research, consultations and brainstorming it was found out that there are plenty of business that one can venture into. However one has to go for the best idea since it is assumed that the individual wants to establish a running business out of the idea very soon. Therefore the best idea was to venture in was to start a beauty shop for selling cosmetic accessories. The business will be selling perfumes, body oils and all related beauty stuff that is used by both men and women. The products to be sold will be majorly from within the country and outside the country in order to cater for the local and international customers since all customers are different. Some will want a touch of class hence will prefer exported goods that the locally available on the other hand we have the middle-class customers that won’t spend extravagantly to get the products. In addition, the products will range from perfumes, body oils and other beauty stuff that can be used by both men and women of all ages. There are many benefits for example, the customers will not have to get deep into their pockets to get the products since they will be sold at an affordable and a lower price compared to what other companies sell their products and The customers will have the freedom of testing the perfumes before buying them hence they can be sure of getting what they want and also The customers will be given free gifts if they buy more than one product from the business and they are given the freedom to select what the gift will be they will have a special type of soap that is made by the business itself that is herbal hence can help fight all skin diseases. Lastly, if the customer happens to buy any type of artificial hair she can be fixed freely by the employees in the organizations. Potential Customers As stated earlier the products will be available for all people who are beauty and fashion lovers both men and women products will be available. Therefore the customers for the products will cut across all the people. Marketing Strategies The business will adopt cheap methods of advertising since it is still at its tender ages. It will use the social media platforms e.g. Facebook and Twitter to reach out to customers and get their feedback. Secondly, the business will develop an official website that is going to have all the products posted together with their prices and customers can buy the products online. This website will have a search tool that will make it easy for customers to search for the goods they are looking for. The third possible way will be an application being designed to be specifically dealing with the organization’s products, however, this is very expensive. Advantages Attracting new investors and Increased advertising for the products. Strong and solid relationship with the customers will be established. Attracting new customers and finally, the ease of buying the products is facilitated through the above strategies. Disadvantages These strategies require high capital investment in terms of finances this could affect the business and it’s not well established. Recommendation and Conclusion It will be good if the business opts to use social media for marketing since it’s cheap to open the accounts and run them without hiring additional employees. Lastly, the business will have to be very assertive and active in the market so as to capture more customers since it’s new. References Bitzer, B., & Biernatzki, R. (2004). Product service engineering - from idea generation to market launch. Aachen: Shaker. Wheelie Deals. (2016, January). Getting ready to create a marketing plan? Retrieved February 20, 2018, from https://www.mplans.com/bicycle_wholesaler_marketing_plan/marketing_strategy_fc.php Ottosson, S. (1983). Guided product idea generation. Omega, 11(6), 547-557. http://dx.doi.org