help

Sanir K Khati

7/23/2019

ENGL-1301-53331

Dr. Kandace Geldmeier

Car accident just doesn't happen to Cars!

According to the research it shows that there are more than 1.25 million accident that happens in the US alone. We all know that our life is important but we never acknowledge that it is so fragile. Also, the introduction to the smart phones has made it worse. We have a habit of checking the phone every few minutes. This ad brings a very important message amongst people. Our recklessness can cause harm to others and it brings unchangeable consequences. It gives a clear message and has a very strong rhetorical strategy. I think Pathos is the main rhetorical strategy in this ad.

Especially, This ad was made to make people realise that the safety of driving is important. We all are party animals and we normally ignore that we have people around us and they can be affected by it. As pathos being the main strategy this message gives more of the emotional side of the picture. The parents who go to party and drink a lot and carry the responsibility of their children should think many times before they are driving because their young ones can be affected by it.

Exact origin of this ad being unknown this ad surely has made a lot of impact in people. Although I have googled this flyer, it must have been used by cities to make their people aware. I can see that creating fear amongst people about the harsh reality that the drinking and driving or driving fast for pleasures can bring.

Additionally, in this ad, use of the picture of the little girl has made this ad very effective. We all know that Children has not seen this world properly and this image can trigger emotional segment of human brain. The little girl is shown as a plastic doll but it also gives another dimension to the idea of the message that the author is trying to give. Plastic doll represents how fragile the children are. The use of the rhetorical strategy in this add is very strong, all three aspects of rhetorical strategies has been used by the author but the main one was the pathos because it triggers emotions and makes people sad that some people don't even acknowledge the risks that brings by driving recklessly.

To sum it up, This ad brings awareness among people and the message it’s author is portraying is very clear and can reach audience effectively. This ad made me think twice before driving fast. It is not just me who is in the wheel but the other people in the road has family and their life is important too.This ad is a very powerful tool to be used to make people aware.

.

Work Cited:

1. Atalie more. “Rhetorical Analysis: Advertisement About Following the Speed Limit.” Rhetorical Analysis: Advertisement About Following the Speed Limit, 1 Jan. 1970, ataliemoore4.blogspot.com/2012/04/rhetorical-analysis-advertisement-about.html.

2. “Road Safety Facts.” Association for Safe International Road Travel, www.asirt.org/safe-travel/road-safety-facts/.