Sanders MKT 3301 Unit 3 Essy

4

Developing a Survey

Using the questions below, create a survey, and provide the survey to five people.

· What smartphone brand does your family/friends use?

· Overall, how satisfied are your family/friends with their smartphones?

· How do your family/friends rate different aspects of their experiences with their smartphones?

· How do your family/friends perceive Apple’s iPhone?

· How do your family/friends perceive the top iPhone competitors?

Compile the results of your survey, and discuss what it could mean for smartphone manufacturers. Please present a summary of your results and what it could mean for smartphone manufacturers. Your summary must be at least two pages in length and be double-spaced. Adhere to APA Style when creating citations and references for this assignment. APA formatting, however, is not necessary.