ECON file expert ONLY - 24 hrs due

Participant Instructions

This questionnaire is a study of consumer purchase behaviour. It will last 30 minutes. All of your answers are completely anonymous.

In a series of questions, you will be choosing or evaluating products with which to make a vanilla cake. In order to make a vanilla cake, you require one package of cake mix and one package of vanilla frosting.

There are two brands of cake mix and frosting to choose from: Duncan Hines and Betty Crocker. Information from the packaging of each item can be found on the reverse side of this page, which you may consult at any time while responding to the questions that follow.

In some questions, the items will be assigned prices, and you will have to choose which items to buy. These prices will change for each question. Please read each question carefully and consider each choice thoroughly.

You will be given 30 minutes to complete all of the questions. If you finish early, please sit quietly and wait until the end of the allotted time.

If you have a question at any time, please raise your hand and wait for the instructor to come and see you.

You may begin as soon as you have finished reading these instructions.

Nutrition Facts Valeur nutritive Per 2 tablespoons (33g) / pour 2 cuillères à soupe (33g)

Amount % Daily Value Teneur % valeur quotidienne

7 %

Saturated / saturés 1 g 15 %

+ Trans / trans 2 g

3 %

8 %

Fibres / Fibres 0 g 0 %

Sugars / Sucres 19 g

Vitamin A / Vitamine A 0 %

Vitamin C / Vitamine C 0 %

Calcium / Calcium 0 %

Iron / Fer 0 %

Calories / Calories 130

Fat / Lipides 5 g

Cholesterol / Cholestérol 0 mg

Sodium / Sodium 70 mg

Carbohydrate / Glucides 23 g

Protein / Protéines 0 g

Nutrition Facts Valeur nutritive Per 1/12 package (43 g) / pour 1/12 d'emballage (43 g)

Amount % Daily Value Teneur % valeur quotidienne

5 %

Saturated / saturés 1 g 7 %

+ Trans / trans 0.3 g

12 %

11 %

Fibres / Fibres 0 g 0 %

Sugars / Sucres 19 g

Vitamin A / Vitamine A 0 %

Vitamin C / Vitamine C 0 %

Calcium / Calcium 6 %

Iron / Fer 15 %

Calories / Calories 170

Fat / Lipides 3.5 g

Cholesterol / Cholestérol 0 mg

Sodium / Sodium 280 mg

Carbohydrate / Glucides 34 g

Protein / Protéines 2 g

Nutrition Facts Valeur nutritive Per 2 tablespoons (35g) / pour 2 cuillères à soupe (35g)

Amount % Daily Value Teneur % valeur quotidienne

9 %

Saturated / saturés 1.5 g 15 %

+ Trans / trans 1.5 g

3 %

8 %

Fibres / Fibres 0 g 0 %

Sugars / Sucres 22 g

Vitamin A / Vitamine A 0 %

Vitamin C / Vitamine C 0 %

Calcium / Calcium 0 %

Iron / Fer 0 %

Calories / Calories 140

Fat / Lipides 6 g

Cholesterol / Cholestérol 0 mg

Sodium / Sodium 70 mg

Carbohydrate / Glucides 23 g

Protein / Protéines 0 g

Nutrition Facts Valeur nutritive Per 1/12 package (43 g) / pour 1/12 d'emballage (43 g)

Amount % Daily Value Teneur % valeur quotidienne

2 %

Saturated / saturés 1 g 7 %

+ Trans / trans 0.3 g

12 %

11 %

Fibres / Fibres 0 g 0 %

Sugars / Sucres 17 g

Vitamin A / Vitamine A 0 %

Vitamin C / Vitamine C 0 %

Calcium / Calcium 4 %

Iron / Fer 6 %

Calories / Calories 160

Fat / Lipides 1.5 g

Cholesterol / Cholestérol 0 mg

Sodium / Sodium 290 mg

Carbohydrate / Glucides 34 g

Protein / Protéines 2 g

Participant Instructions

This questionnaire is a study of consumer purchase behaviour. It will last 30 minutes. All of your answers are completely anonymous.

In a series of questions, you will be choosing or evaluating products with which to make a vanilla cake. In order to make a vanilla cake, you require one package of cake mix and one package of vanilla frosting.

There are two brands of cake mix and frosting to choose from: Betty Crocker and Duncan Hines. Information from the packaging of each item can be found on the reverse side of this page, which you may consult at any time while responding to the questions that follow.

In some questions, the items will be assigned prices, and you will have to choose which items to buy. These prices will change for each question. Please read each question carefully and consider each choice thoroughly.

You will be given 30 minutes to complete all of the questions. If you finish early, please sit quietly and wait until the end of the allotted time.

If you have a question at any time, please raise your hand and wait for the instructor to come and see you.

You may begin as soon as you have finished reading these instructions.

Nutrition Facts Valeur nutritive Per 1/12 package (43 g) / pour 1/12 d'emballage (43 g)

Amount % Daily Value Teneur % valeur quotidienne

5 %

Saturated / saturés 1 g 7 %

+ Trans / trans 0.3 g

12 %

11 %

Fibres / Fibres 0 g 0 %

Sugars / Sucres 19 g

Vitamin A / Vitamine A 0 %

Vitamin C / Vitamine C 0 %

Calcium / Calcium 6 %

Iron / Fer 15 %

Calories / Calories 170

Fat / Lipides 3.5 g

Cholesterol / Cholestérol 0 mg

Sodium / Sodium 280 mg

Carbohydrate / Glucides 34 g

Protein / Protéines 2 g

Nutrition Facts Valeur nutritive Per 1/12 package (43 g) / pour 1/12 d'emballage (43 g)

Amount % Daily Value Teneur % valeur quotidienne

2 %

Saturated / saturés 1 g 7 %

+ Trans / trans 0.3 g

12 %

11 %

Fibres / Fibres 0 g 0 %

Sugars / Sucres 17 g

Vitamin A / Vitamine A 0 %

Vitamin C / Vitamine C 0 %

Calcium / Calcium 4 %

Iron / Fer 6 %

Calories / Calories 160

Fat / Lipides 1.5 g

Cholesterol / Cholestérol 0 mg

Sodium / Sodium 290 mg

Carbohydrate / Glucides 34 g

Protein / Protéines 2 g

Nutrition Facts Valeur nutritive Per 2 tablespoons (33g) / pour 2 cuillères à soupe (33g)

Amount % Daily Value Teneur % valeur quotidienne

7 %

Saturated / saturés 1 g 15 %

+ Trans / trans 2 g

3 %

8 %

Fibres / Fibres 0 g 0 %

Sugars / Sucres 19 g

Vitamin A / Vitamine A 0 %

Vitamin C / Vitamine C 0 %

Calcium / Calcium 0 %

Iron / Fer 0 %

Calories / Calories 130

Fat / Lipides 5 g

Cholesterol / Cholestérol 0 mg

Sodium / Sodium 70 mg

Carbohydrate / Glucides 23 g

Protein / Protéines 0 g

Nutrition Facts Valeur nutritive Per 2 tablespoons (35g) / pour 2 cuillères à soupe (35g)

Amount % Daily Value Teneur % valeur quotidienne

9 %

Saturated / saturés 1.5 g 15 %

+ Trans / trans 1.5 g

3 %

8 %

Fibres / Fibres 0 g 0 %

Sugars / Sucres 22 g

Vitamin A / Vitamine A 0 %

Vitamin C / Vitamine C 0 %

Calcium / Calcium 0 %

Iron / Fer 0 %

Calories / Calories 140

Fat / Lipides 6 g

Cholesterol / Cholestérol 0 mg

Sodium / Sodium 70 mg

Carbohydrate / Glucides 23 g

Protein / Protéines 0 g

Participant Instructions

This questionnaire is a study of consumer purchase behaviour. It will last 30 minutes. All of your answers are completely anonymous.

In a series of questions, you will be choosing or evaluating products with which to make a vanilla cake. In order to make a vanilla cake, you require one package of vanilla frosting and one package of cake mix.

There are two brands of frosting and cake mix to choose from: Duncan Hines and Betty Crocker. Information from the packaging of each item can be found on the reverse side of this page, which you may consult at any time while responding to the questions that follow.

In some questions, the items will be assigned prices, and you will have to choose which items to buy. These prices will change for each question. Please read each question carefully and consider each choice thoroughly.

You will be given 30 minutes to complete all of the questions. If you finish early, please sit quietly and wait until the end of the allotted time.

If you have a question at any time, please raise your hand and wait for the instructor to come and see you.

You may begin as soon as you have finished reading these instructions.

Nutrition Facts Valeur nutritive Per 2 tablespoons (35g) / pour 2 cuillères à soupe (35g)

Amount % Daily Value Teneur % valeur quotidienne

9 %

Saturated / saturés 1.5 g 15 %

+ Trans / trans 1.5 g

3 %

8 %

Fibres / Fibres 0 g 0 %

Sugars / Sucres 22 g

Vitamin A / Vitamine A 0 %

Vitamin C / Vitamine C 0 %

Calcium / Calcium 0 %

Iron / Fer 0 %

Calories / Calories 140

Fat / Lipides 6 g

Cholesterol / Cholestérol 0 mg

Sodium / Sodium 70 mg

Carbohydrate / Glucides 23 g

Protein / Protéines 0 g

Nutrition Facts Valeur nutritive Per 2 tablespoons (33g) / pour 2 cuillères à soupe (33g)

Amount % Daily Value Teneur % valeur quotidienne

7 %

Saturated / saturés 1 g 15 %

+ Trans / trans 2 g

3 %

8 %

Fibres / Fibres 0 g 0 %

Sugars / Sucres 19 g

Vitamin A / Vitamine A 0 %

Vitamin C / Vitamine C 0 %

Calcium / Calcium 0 %

Iron / Fer 0 %

Calories / Calories 130

Fat / Lipides 5 g

Cholesterol / Cholestérol 0 mg

Sodium / Sodium 70 mg

Carbohydrate / Glucides 23 g

Protein / Protéines 0 g

Nutrition Facts Valeur nutritive Per 1/12 package (43 g) / pour 1/12 d'emballage (43 g)

Amount % Daily Value Teneur % valeur quotidienne

5 %

Saturated / saturés 1 g 7 %

+ Trans / trans 0.3 g

12 %

11 %

Fibres / Fibres 0 g 0 %

Sugars / Sucres 19 g

Vitamin A / Vitamine A 0 %

Vitamin C / Vitamine C 0 %

Calcium / Calcium 6 %

Iron / Fer 15 %

Calories / Calories 170

Fat / Lipides 3.5 g

Cholesterol / Cholestérol 0 mg

Sodium / Sodium 280 mg

Carbohydrate / Glucides 34 g

Protein / Protéines 2 g

Nutrition Facts Valeur nutritive Per 1/12 package (43 g) / pour 1/12 d'emballage (43 g)

Amount % Daily Value Teneur % valeur quotidienne

2 %

Saturated / saturés 1 g 7 %

+ Trans / trans 0.3 g

12 %

11 %

Fibres / Fibres 0 g 0 %

Sugars / Sucres 17 g

Vitamin A / Vitamine A 0 %

Vitamin C / Vitamine C 0 %

Calcium / Calcium 4 %

Iron / Fer 6 %

Calories / Calories 160

Fat / Lipides 1.5 g

Cholesterol / Cholestérol 0 mg

Sodium / Sodium 290 mg

Carbohydrate / Glucides 34 g

Protein / Protéines 2 g

Participant Instructions

This questionnaire is a study of consumer purchase behaviour. It will last 30 minutes. All of your answers are completely anonymous.

In a series of questions, you will be choosing or evaluating products with which to make a vanilla cake. In order to make a vanilla cake, you require one package of vanilla frosting and one package of cake mix.

There are two brands of frosting and cake mix to choose from: Betty Crocker and Duncan Hines. Information from the packaging of each item can be found on the reverse side of this page, which you may consult at any time while responding to the questions that follow.

In some questions, the items will be assigned prices, and you will have to choose which items to buy. These prices will change for each question. Please read each question carefully and consider each choice thoroughly.

You will be given 30 minutes to complete all of the questions. If you finish early, please sit quietly and wait until the end of the allotted time.

If you have a question at any time, please raise your hand and wait for the instructor to come and see you.

You may begin as soon as you have finished reading these instructions.

Nutrition Facts Valeur nutritive Per 2 tablespoons (33g) / pour 2 cuillères à soupe (33g)

Amount % Daily Value Teneur % valeur quotidienne

7 %

Saturated / saturés 1 g 15 %

+ Trans / trans 2 g

3 %

8 %

Fibres / Fibres 0 g 0 %

Sugars / Sucres 19 g

Vitamin A / Vitamine A 0 %

Vitamin C / Vitamine C 0 %

Calcium / Calcium 0 %

Iron / Fer 0 %

Calories / Calories 130

Fat / Lipides 5 g

Cholesterol / Cholestérol 0 mg

Sodium / Sodium 70 mg

Carbohydrate / Glucides 23 g

Protein / Protéines 0 g

Nutrition Facts Valeur nutritive Per 2 tablespoons (35g) / pour 2 cuillères à soupe (35g)

Amount % Daily Value Teneur % valeur quotidienne

9 %

Saturated / saturés 1.5 g 15 %

+ Trans / trans 1.5 g

3 %

8 %

Fibres / Fibres 0 g 0 %

Sugars / Sucres 22 g

Vitamin A / Vitamine A 0 %

Vitamin C / Vitamine C 0 %

Calcium / Calcium 0 %

Iron / Fer 0 %

Calories / Calories 140

Fat / Lipides 6 g

Cholesterol / Cholestérol 0 mg

Sodium / Sodium 70 mg

Carbohydrate / Glucides 23 g

Protein / Protéines 0 g

Nutrition Facts Valeur nutritive Per 1/12 package (43 g) / pour 1/12 d'emballage (43 g)

Amount % Daily Value Teneur % valeur quotidienne

2 %

Saturated / saturés 1 g 7 %

+ Trans / trans 0.3 g

12 %

11 %

Fibres / Fibres 0 g 0 %

Sugars / Sucres 17 g

Vitamin A / Vitamine A 0 %

Vitamin C / Vitamine C 0 %

Calcium / Calcium 4 %

Iron / Fer 6 %

Calories / Calories 160

Fat / Lipides 1.5 g

Cholesterol / Cholestérol 0 mg

Sodium / Sodium 290 mg

Carbohydrate / Glucides 34 g

Protein / Protéines 2 g

Nutrition Facts Valeur nutritive Per 1/12 package (43 g) / pour 1/12 d'emballage (43 g)

Amount % Daily Value Teneur % valeur quotidienne

5 %

Saturated / saturés 1 g 7 %

+ Trans / trans 0.3 g

12 %

11 %

Fibres / Fibres 0 g 0 %

Sugars / Sucres 19 g

Vitamin A / Vitamine A 0 %

Vitamin C / Vitamine C 0 %

Calcium / Calcium 6 %

Iron / Fer 15 %

Calories / Calories 170

Fat / Lipides 3.5 g

Cholesterol / Cholestérol 0 mg

Sodium / Sodium 280 mg

Carbohydrate / Glucides 34 g

Protein / Protéines 2 g