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Big Data and Social Media Colgate Palmolive

Agenda Of socail media use

Buisness intellegence and Social media concenpts

Intellegent organization

Data Anaylysis and Data trustworthiness

Conclusion

Buisness intellegence and Social media concenpts

No-Hassle Documentation

Gain Trusted Followers

Spy on Competition

Learn Customer Demographics

Research and Analyze Events

Advertise More Accurately

Intellegent organization

They consistently use (big) data proactively

They know exactly where they want to go: all-round vision

They continuously discuss business matters: alignment

They talk to each other regarding positive and negative performance

They know their customers through and through

They think and work in an agile way

Data Anaylysis and Data trustworthiness

Data completeness and accuracy

Data credibility

Data consistency

Data processing and algorithms

Data Validity

Conclusion

How Colgate benefit from Big Data and Social Media

Social media increases sales and customers

Big data shows popular trends and popular companies

All around they are both beneficial

Big Data can find trends that can benefit you greatly