Power Point Presentation
Big Data and Social Media Colgate Palmolive
Agenda Of socail media use
Buisness intellegence and Social media concenpts
Intellegent organization
Data Anaylysis and Data trustworthiness
Conclusion
Buisness intellegence and Social media concenpts
No-Hassle Documentation
Gain Trusted Followers
Spy on Competition
Learn Customer Demographics
Research and Analyze Events
Advertise More Accurately
Intellegent organization
They consistently use (big) data proactively
They know exactly where they want to go: all-round vision
They continuously discuss business matters: alignment
They talk to each other regarding positive and negative performance
They know their customers through and through
They think and work in an agile way
Data Anaylysis and Data trustworthiness
Data completeness and accuracy
Data credibility
Data consistency
Data processing and algorithms
Data Validity
Conclusion
How Colgate benefit from Big Data and Social Media
Social media increases sales and customers
Big data shows popular trends and popular companies
All around they are both beneficial
Big Data can find trends that can benefit you greatly