Speech 1311 - Rhetorical analysis of a movie or a music video.

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Rhetoric Analysis

This is America by Childish Gambino

By:Liliana Ben & Amy Nguyen

Credit: Google Pictures

Introduction

“This Is America” by Childish Gambino

This aims among young people

Its Message is transmitted in video clip

It Explores modern genres:

• soul, funk, R&B, rap, trap, and Afrobeat

Credit: Google Images

Overview

“This Is America” shows that violence and racism against African Americans is a serious problem in America.

Main Points

Symbolism

Violence is ingrained in pop-culture entertainment.

How the video is connected to internalized racism.

The relevance of the video today.

Symbolism in “This Is America”

Meaningful scenes that portray historical events and social injustices to African Americans or minorities.

According to Gompertz (2018), BBC art editor, the video can be considered a piece of art.

Credit: Google Images

Credit: Google Images

Racial stereotypes

in

Jim crow Era

The first scene, where Gambino took an unusual pose before shooting at a man

Symbolism in “This Is America”

A white supremacist killed nine African Americans

Credit: Google Images

Mass shooting

Charleston, 2015

Symbolism in “This Is America”

Credit: Google Images

American prioritize gun instead of people

Symbolism in “This Is America”

Credit: Google Images

Depict the time when black people had to escape to save their lives.

Symbolism in “This Is America”

Gompertz (2018) compares the video “This Is America” with the bloody violence of Goya's The Executions painting which for many people is grotesque but valuable.

Credit: Google Images

Symbolism in “This Is America”

Violence is Ingrained in Pop-Culture Entertainment

Violence has become part of the entertainment industry in American society

We are accustomed to seeing violence in real and life and mainstream or popular media which does not allow us to grab the message with powerful meaning

Credit: Google Images

What Does Internalize Racism Mean?

According to the MC Associates and Center of Assessment and Policy Development, it has defined that “Racism supports the supremacy and dominance of the dominating group.”

Occurs when a racially oppressed group believes the racism of the oppressing or dominating group is correct.

Credit: Google Images

The ideology behind anti-blackness has derived from white supremacy

“To state the obvious, the ideology of white supremacy depends upon the narrative of anti-blackness, since the notion of white superiority rests on the idea of black inferiority.(Douglas 2017)”

African American are underserved in the control of white system.

“The fact that African Americans are 5.1 times more likely than whites to be incarcerated (Douglas 2017).”

How “This is America” is Connected To Internalized Racism

The Relevance of the Video

Donald Trump's attacks minorities, makes incendiary statements and does not condemn the racist attitudes of far-right groups.

Perry (2018) professor of communication at Baylor University. the current administration promotes hate and promotes violence with hate speech.

Credit: Google Images

Conclusion

The silence of discrimination and violence is an ongoing issue in America that needs to be taken seriously. It is important that every minority should be represented and protected equally in this country

Douglas, K. B. (2017). Stop the Violence: Breaking the Cycle of Anti-Black Violence. Interpretation: A Journal of Bible & Theology, 71(4), 398–407. https://web-a-ebscohost - com.dcccd.idm.oclc.org/ehost/pdfviewer/pdfviewer?vid=4&sid=01c0a4d6-465a-4a22 - a973-f14fcf796d7d%40sessionmgr4007

Gajanan, M (2018, May 07). An Expert's Take on the Symbolism in Childish Gambino’s Viral ‘This Is America’ Video. Time.

            https://time.com/5267890/childish-gambino-this-is-america-meaning/

Gompertz, W (2018, May 18). Will Gompertz reviews Childish Gambino's This is America video. The BBC. 

            https://www.bbc.com/news/entertainment-arts-44062444

Perry, S. (2018). President Trump and Charlottesville: Uncivil Mourning and White Supremacy. Journal of Contemporary Rhetoric, 8, no.1-2, 57-71. http://contemporaryrhetoric.com/wp-content/uploads/2018/02/Perry8_1_2_5.pdf

References