wk 5 article post
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Poytner brings up great points about the changes technology is bringing to the world. Having 90% of the population own a smart phone is one fact that really stood out to me. I feel as the time is going on the age of when someone gets a smart phone is getting younger and younger. There are kids who know more about functions on a smart phone than people in the work force that should be using their phones and all of its capabilities.
I did not need a smart phone in high school five years ago when all of my friends were just getting them, but in college I could not have stayed informed around campus very well. We had group messages of when practices were cancelled, emails sent to our phones when classes were cancelled, weather warnings, and maps to get around a new town right at my fingertips.
Watches worn to track workouts are something everyone on the team wears to send accurate times for runs to our coach. It helped while worming to have reminders to stand every hour. My internship also gave prizes if its employees would walk a certain amount of steps to promote a healthier lifestyle. Those types of wearables are promoting healthier lifestyles.
Businesses are now able to see what is being searched online to know what peoples' interests are. "The customer research professionals of tomorrow will elevate their role by providing strategic insight to companies"� (Poytner 2015). They are also able to stay connected at work as well as after. I have not personally stayed working after hours with needing to check work emails, but I have had family members who work full days at work and are still on their phones working, taking calls, and checking emails long after they are home. Technology will keep improving and changing and the world will continue to use and adapt to the technology it will be interesting to see what it becomes by 2025.
Poynter, R. (2015, April 15). Envisioning 2025: Five technology changes that will reshape customer behavior and what they mean for customer intelligence. Vision Critical. Retrieved from https://www.visioncritical.com/envisioning-2025/