Research Questions, Scope, Case, and Charter Assignment

BMIS 580

Business Case for Project Valley Proteins Customer Relationship Management

Date 9-29-2017 Prepared by: Jazman Richardson

1.0 Introduction/ Background The current customer relationship management system being used by Valley Proteins. for their day-to-day activities is an outdated systems. The servers on which these system runs on are old and it causes the system to be extremely slow, adversely affecting their activities.

2.0 Business Objective/Requirements Understand customer needs better Understand customer needs better Maintain long Maintain long -term customer relationships term customer relationships Be able to pursue a strategy of Be able to pursue a strategy of Relationship Marketing

3.0 Problem/Opportunity Statement and Current Situation The current system is not user friendly, not proficient to generate constant revenue

4.0 Critical Assumption and Constraints  The duration of the project will be 8 weeks. Project is scheduled to complete till

its implementation phase within this time  All the accounts which are going to be created will have industry standards of

security and it will be less vulnerable

. 5.0 Analysis of Option and Recommendation

 Customer relationship management can lower the cost to retain and serve customers by deflecting simple customer service issues

 After the completion of the project, the system will support the all the expansion plans of Valley Proteins in the near future. Size of expansion is already fixed and will not be changed.

6.0 Preliminary Project Requirements The main requirement of the project will be that it should be able to handle the system cater a bigger donor base effectively and efficiently.

 The new system should have Call/Chat support which can be used by customers and employees.

 System should support Real Time Analytics and should have forecasting capability.

 IT support must be provided for the new system.

7.0 Budget Estimate and Financial Analysis

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BMIS 580

Requirement Analysis & Design 30-40 Resource Hours Server Analysis and Upgrade/Replace 30-50 Resource Hours Product Development 90-100 Resource Hours Product Testing 20-30 Resource Hours Product Deployment 30-50 Resource Hours

Customer Relationship Management can reduce the cost of sales by increasing sales force productivity.

8.0 Schedule Estimate

Date Name Description September to October Requirements Analysis &

System Requirements Specification

Understand the requirements of the system and create a user- friendly document.

Analyze the existing server

Being able to analyze the existing servers to decide whether to upgrade or replace them

Upgrading/Installing server

Once the decision is made whether to upgrade existing server or to install new server, execute it.

System and integration testing

Testing th system.

Deployment of the new system

The new system with be sent out to the users.

9.0 Potential Risks  Existing servers crashing before upgrade/replacement.  New servers not sufficient to support the new system and future demand  Disagreement on proposed UI concepts for the new system.  Disagreements about requirements documentation.  Disagreements about cost estimation

10.0 Exhibits Exhibit A: Financial Analysis

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