Business Model Canvas (BMC) (Williams Tents and Party Supply Rentals)
The Business Model Canvas Company: TG Construction and Design
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Key Partners · Construction material Suppliers/distributors · Associates/partners that need general contractors for bigger projects · Interior designers · Tool suppliers · Subcontractors |
Key Activities · Sales · Material transportation · Design creation on projects · Actual physical labor for projects · Follow up process on customers Key Resources · Subcontractors · Internal employees for sales, marketing, accounting · Supervisors/project managers · Construction tools like saws, measuring tape, levels, trucks, safety gear, etc. · Big capital investment for projects · Office/headquarters expenses (paper, printers, desks, chairs, etc) |
Value Proposition · More attention to detail and quality in remodeling projects that big companies provide · Large range of services in remodeling from floors, kitchen tile and backsplash, bathrooms, house extension, expansion, and addition · Quicker times than big companies with full schedules and priorities · Personalized experience and connection |
Customer Relationships · Personalized/in depth planning and design process · Dedicated step to meet and connect with each customer face to face · Social Media Brand awareness (local) · Exclusive award program and VIP membership package options Channels · Word of mouth · Online channels like google business page, Angie’s list, Facebook target marketing, social media like Instagram and LinkedIn · Flyers paper advertisements · Email marketing · SEO · Business website |
Customer Segments · Middle-elderly aged and upper-middle class people looking to remodel their current homes. · Families and couples
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Cost Structure · Initial costs of tools for construction purposes · Payment to subcontractors and employees · Cost of materials for each different construction project · Transportation and delivery costs · Marketing · Office administration costs (finances, accounting, sales, documents, legalities) |
Revenue Streams · Sales of service in person (mainstream) · In store Sales of products people can buy from us for DIY projects if they are capable · Online sales of products · Price range usually from $350- tens of thousands of dollars (up to 500,000) |