SPACE Matrix
Chelsea29440
SAMPLEofSPACEMatrixSubmittedbyaStudent.docxSample: SPACE Matrix for TEXSAR (Texas Search and Rescue)
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Internal Strategic Position |
External Strategic Position |
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Financial Position (FP) ▪Return on Investment, 4 ▪Leverage, 3 ▪Liquidity, 3 ▪Working capital, 4 ▪Cash flow, 4 AVERAGE 3.6
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Competitive Position (CP) ▪Market share, -2 ▪Product quality, -1 ▪Customer loyalty, -2 ▪Technological know-how, -2 ▪Control over suppliers and distributors, -2 AVERAGE, -1.0 |
Stability Position (SP) ▪Rate of inflation, -1 Technological changes, -2 ▪Competitive pressure, -2 ▪Demand variability, -1 ▪Barriers to entry into market, -4 AVERAGE -2.0 |
Industry Position (IP) ▪Growth potential, 6 ▪Financial stability, 4 ▪Ease of entry into market, 6 ▪Resource utilization, 6 ▪Productivity, 7 AVERAGE 5.8
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y-axis = FP + SP = 3.6 + (-2.0) = 1.6
x-axis = CP + IP = -1.0 + (+5.8) = 4.8
x, y coordinates for plotting = (1.6, 4.8) which fall in the Aggressive quadrant.
Select one or more of the 5 strategy types from the Aggressive quadrant and formulate at least one strategy statements for each selected strategy type.
The Space Matrix indicates that TEXSAR is in an excellent position to use its internal strengths to overcome some of its internal weaknesses and take advantage of external opportunities and avoid external threats. Therefore, market penetration is feasible.
Strategy Statement #1: Support emergency services at 10 COVID-19 vaccine clinics statewide.(ST)
Strategy Statement #2: Become more visible at four Market Day events (one each week) throughout the state. (SO)
Strategy Statement #3: Train 100% of personnel by developing a training schedule once a month ensuring FEMA certifications and fitness qualification. (ST)
